It seems every time someone told Andy Nulman he was nuts, he would surprise them. Not surprisingly, his first book is subtitled, “Profiting from the Power of Surprise.” The book is called Pow! Right Between the Eyes: Profiting from the Power of Surprise
and discusses how surprise marketing can often lift companies, products and brands to levels of buzz and talk-worthiness that are the envy of the industry. And Andy should know. He’s been capitalizing on surprises for a while now. I caught up with him at Word of Mouth Supergenius a few weeks ago for an episode of Social Media Explorer TV.

Surprise! Andy Nulman On SME-TV Discussing Surprise Marketing from Jason Falls on Vimeo.

You can get a copy of Andy’s book on Amazon (affiliate link) and learn more about him and his adventures at

Now it’s your turn. What have you done … or more importantly can you do … to add surprise to your marketing? Tell us more in the comments.

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About Jason Falls

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).

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Comments & Reactions

Comments Policy

Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • Michael A. Stelzner

    Great interview Jason! Like the concepts!

    • JasonFalls

      Thanks Mike! Andy's a fun guy.

  • Scott Gould

    Thanks for that Jason – some stuff is similar to what I do so very useful!

    • JasonFalls

      You're welcome Scott. Do share sometime. Would love to know what
      you're doing!

  • vibram fivefingers

    I really like this type of Merchandise too, can you help me look at which one has higher price point?