How Consumers Are Using Inverted Deals [Infographic]

by · April 6, 20123 comments

Editor’s Note: This is a guest post written by Mike Schneider, SVP Digital Incubator at Allen & Gerritsen, and co-author of Location-Based Marketing for Dummies.

Location-based applications seem to all fall into the same trap of unnatural behavior. You whip out the phone, take 20 steps and then pray that the person behind the counter will know how to give you the deal you deserve. Marketers like Aaron Strout and I have been big proponents of passive check-ins or making location a secondary data point in an app that is part of a user’s natural flow.

Boston’s LevelUp has combined location and commerce data to not only give businesses a rich profile of who their customer is, but also a new kind of acquisition and retention program. allen & gerritsen recently got some data from the SCVNGR team and put together this infographic demonstrating some of the behaviors of consumers who are using this new “inverted deals” app.

Mobile Commerce

Have You Registered For Explore Nashville?

Don’t miss a day of intensive learning with some of the leading thinkers and practitioners in the digital marketing and social media marketing space. H&R Block’s Scott Gulbransen, The Now Revolution co-author Amber Naslund, Edison Research’s Tom Webster, Return on Influence author Mark Schaefer, Edelman Digital’s Zena Weist and more headline one of the leading digital and social media marketing events of 2012, Friday, April 13 in Nashville, Tennessee! DON’T WAIT TO REGISTER! Seats are filling fast! Reserve yours today!

Schneider MikeSchneiderMike has over 17 years of experience in tech and marketing and now runs the Digital Incubator for Boston’s Allen & Gerritsen. SchneiderMike is mobile obsessed and works on brand, SoLoMoCo, content and app strategies for startups, retail, restaurant, CPG and B2B brands. He is a beer extremist, loves longboarding, soccer, wine, tea and food.

Did you enjoy this blog post? If so, then why not:Leave Comment Below | Subscribe To This Blog | Sign Up For Our Newsletter |

About Jason Falls

Jason Falls

Jason Falls is the founder and chief instigator for Social Media Explorer's blog and signature Explore events. He is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for CafePress, one of the world's largest online retailers. His opinions are his, not necessarily theirs. Follow him on Twitter (@JasonFalls).

Other posts by

Comments & Reactions

Comments Policy

Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • latest247news

    Thanks for the kind words. Not sure what’s going on with the people telling you to stay away from informational niches, ALL my niches are information based. I have no product based sites that I’m earning with. Maybe these people were never earning and might not have things set up right? Not sure what to think of that kind of logic. If it has a high CPC and high volume of traffic with a lot of ads I can’t imagine you won’t earn. Maybe stay away from gambling and other niches that might eventually be banned/go down the tubes 
    I hope that helps…
    ts my first ever visit on this site……good information being shared here..
    thanks once again.
    Online Backgammon

  • http://www.net101.com Stormy Knight

    Hopefully “inverted deals” will be the magic bullet to give me and other consumers a reason to pull out our phones and start messing with them when all we really want to do is go in a store and buy something. Nobody yet seems to have found it. I’ll give it a try to find out.

  • Pingback: How Consumers Are Using Inverted Deals [Infographic] | Social Media Explorer « sociaalmedianieuws