On April 23, I offered a job posting here on the blog. Doe-Anderson‘s social media activity has grown to the point that we need more hands on deck. We’ve come quite a ways from last summer when one client said they wanted some additional thinking for their online efforts. Now we have a small staple of clients asking for that same thinking and we’re bringing social media strategies to the table where it makes sense for clients, current and potential.

If you look back at that job posting, you’ll see I was looking for someone with a strong social media marketing background, even though the field is still in its infancy. The offering produced 25-30 legitimate inquiries, about 20 of which officially applied for the job, in as much as saying, “I’d like to be considered,” to me made it official. Of those, I had idyllic notions of picking three candidates to interview then selecting one. We had such a strong array of candidates, I could only narrow it down to seven. Eventually, and after phone conversations, discussions and many days of me pacing around the office with a scowl on my face, we picked three and interviewed them. Ultimately, however, one young lady stood out as the person we were looking for.

Next week, Kat French will begin the unenviable task of working for me. I actually think of more as us working together. Kat brings a diverse background in social media to the table. Her background includes a heavy dose of blogging, copywriting and other content production, including podcasting, a fair amount of community management, a good degree of search marketing and SEO experience. (I’m questioning her ability to take self-portraits in focus, but am obviously not hung up on it.) What impressed us the most is her brand experience and focus on the client’s audience and objectives first.

She’s spent the last two years at LeapFrog Interactive here in Louisville, a shop all of us here at Doe have a great deal of respect for. I’m thrilled she’s joining us and can’t wait to hit the ground running with someone to tackle the world with. I’m especially excited about the part where someone says, “Calm down, Jason. Don’t post that or Tweet that. You’ll kick yourself later if you do.” No, “Voice of Reason,” wasn’t on the listing of job requirements. It should have been understood.

Kat’s off-hours efforts include a personal blog, That Darn Kat. Her other blog (the gal can kick the content) is on hiatus but is called Internet Bard. She also did a pretty kick-ass interview with SEO ROI not too long ago you can read here. She’s @coffeecupkat on Twitter. I recommend following her. You might get a more honest assessment of me in doing so. And yes, you’ll see Kat on this blog as well. One of the responsibilities of her new job will be to offer occasional wisdom here on Social Media Explorer. Look for her first post soon.

Thank you to all the fantastic people who expressed interest in the job. Hiring is fun, but also daunting. Ultimately, you have to tell a lot of very good candidates, “No.” I hate that part, but tried to do it personally. I’ve connected with some very talented people as part of this process. I know I’ll stay connected to most of them as well. After all, if I do my job well, this won’t be the last time I hire someone.

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About Jason Falls

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).

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Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • http://www.thatdarnkat.com KatFrench

    Thanks for the welcome aboard, Jason. I’m really looking forward to working with you and everyone else at Doe, and the clients (as a native Kentuckian, I fortunately have a deep hereditary appreciation for bourbon!)

    Social media makes up such a powerful set of tools. I’m excited about getting organizations to see how they can apply that power to their business goals.

  • Pingback: Ch-ch-ch-changes | That Darn Kat

  • http://techsmo.com Aaron Marshall

    Congratulations Katina! I am surprised, but not surprised at all!

    Great hire Jason!

  • http://seoroi.com/ Gab Goldenberg

    You guys are damn lucky to bring Kat aboard, fyi. And that interview is probably one of my favourite posts, as well as one of the most viewed on my blog, to give you an idea. I’m just looking to catch up on some smx advanced blogging before I pester Kat for some community goodness :D. Speaking of which Kat, I met someone at SMX Advanced who I need to put in contact with you – shoot me an email, will ya?