The Biggest Challenges In Online Retail – Web Panel Recap

by · July 12, 20122 comments

We learned a lot in Wednesday’s SME Digital web panel discussion, The Biggest Challenges in Online Retail. Our guest experts were Brad Butler Jr., of Halloween Express; Barry Litwin, the former Vice-President of Global eCommerce at Office Depot who recently took a position as the VP, eCommerce at Sears Holdings; and Jeff Mason, Vice-President of Marketing at Velaro, a live chat software provider and SME Digital Client.

Our discussion focused primarily on how e-commerce and online retail has changed in just the last five years, how social media has impacted online retail, how to cut down on shopping cart abandonment and ideas for seasonality in an online retail business.

As promised, here is the webinar recording for you to enjoy if you were unable to join us live or you just want to review the discussion. Below you’ll also find our slides (not much to show there since it was a panel discussion, but there’s some background on our panelists) and just for taking the time to enjoy the content, Jeff and his folks at Velaro (one of the webinar’s two sponsors) put together a free e-book for you – The 7 Biggest Revenue Killing Mistakes Online Retailers Make. Click the headline there to find that free resource.

Thanks to Velaro and our other sponsor, Social Toaster, a fan advocacy platform that helps give your super fans super powers (in sharing, that is), for helping us bring the panel together and the web discussion to you.

The Recording

The Slides

As this was our first SME Digital Web Panel, we’d love your feedback. While we presented it in webinar form, but as a panel discussion, it probably fits more in the podcast genre of content, but with a live call-in feel. We’re tinkering, so let us know what you think. The comments are yours.

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About Jason Falls

Jason Falls

Jason Falls is the founder and chief instigator for Social Media Explorer's blog. He is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for CafePress, one of the world's largest online retailers. His opinions are his, not necessarily theirs. Follow him on Twitter (@JasonFalls).

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Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • http://www.imsupporting.com Live Chat Software

    Live chat is most certainly a major add-on to any e-commerce website in today’s internet.

    Not only can you help your current userbase / customers, you can use it as an “on-line salesman” inside your website.

    Interacting with your visitors not only helps solve any issues and questions they may have but it makes your website more “trustworthy” as your visitors can see that real people are behind it.

  • http://www.purecostumes.com/ Pure Costumes

    Thank you. Very helpful as it does give an insight on the complexity of social media. We are too in the Halloween business and are trying to incorporate social media into our core capabilities.