This afternoon, I had the pleasure of talking to the American Marketing Association’s Louisville chapter about personal branding. I preceded the presentation by saying that while I suppose it’s true I have built a recognizable personal brand of the past two years or so, I haven’t done so with that intention. My focus has been on evangelizing social media, attracting new clients to Doe-Anderson and growing my connections in the social media world. The fact that I’ve build a personal brand in the process is a nice complimentary result.

As such, I had to put some thought into this presentation, probably moreso than others because it was focused on Personal Branding. I guess my buddy Dan Schawbel doesn’t come cheap. Heh. At the request of the crowd, here’s my presentation. For more, visit Dan’s website here or buy his book, Me 2.0, with the handy Amazon thingy on this page.

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About Jason Falls

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).

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Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • http://www.budgetpulse.com/ craig

    Funny you bring this up now. I have been following Dan's blog for some time now and actually just purchased this book from Amazon a few days ago and am waiting for it to come in the mail.

    • http://www.socialmediaexplorer.com/ Jason Falls

      It's well worth the read, Craig. You'll enjoy it.

  • http://www.budgetpulse.com/ craig

    Funny you bring this up now. I have been following Dan's blog for some time now and actually just purchased this book from Amazon a few days ago and am waiting for it to come in the mail.

  • http://www.budgetpulse.com/ craig

    Funny you bring this up now. I have been following Dan's blog for some time now and actually just purchased this book from Amazon a few days ago and am waiting for it to come in the mail.

  • http://teenmoneymakingideas.com/what-to-buy-and-resell-to-make-money/ Teen Flipper

    I think one of the negatives, for me personally, is the 'always being on'. Sometimes I just want a little autonomy in my life. I want to be able to run to the supermarket in a pair of sweats and a beat up old sweatshirt and not have to worry about who I might run into and so forth. Sometimes I just want a day or a few hours off — to just be. That is just me though.

    • http://www.socialmediaexplorer.com/ Jason Falls

      That's a valid concern. I think there's always a time and place for you to be you. Just keep in mind when you're around people on Twitter or Facebook, it's easy for them to snap a pic, post a Tweet and tell the world how “wonderful” you look in that beat up old sweatshirt. It's not a big deal, but something to keep in mind.

  • http://teenmoneymakingideas.com/what-to-buy-and-resell-to-make-money/ Teen Flipper

    I think one of the negatives, for me personally, is the 'always being on'. Sometimes I just want a little autonomy in my life. I want to be able to run to the supermarket in a pair of sweats and a beat up old sweatshirt and not have to worry about who I might run into and so forth. Sometimes I just want a day or a few hours off — to just be. That is just me though.

  • http://teenmoneymakingideas.com/what-to-buy-and-resell-to-make-money/ Teen Flipper

    I think one of the negatives, for me personally, is the 'always being on'. Sometimes I just want a little autonomy in my life. I want to be able to run to the supermarket in a pair of sweats and a beat up old sweatshirt and not have to worry about who I might run into and so forth. Sometimes I just want a day or a few hours off — to just be. That is just me though.

  • http://www.socialmediaexplorer.com/ Jason Falls

    That's a valid concern. I think there's always a time and place for you to be you. Just keep in mind when you're around people on Twitter or Facebook, it's easy for them to snap a pic, post a Tweet and tell the world how “wonderful” you look in that beat up old sweatshirt. It's not a big deal, but something to keep in mind.

  • http://socialmediaexplorer.com JasonFalls

    That's a valid concern. I think there's always a time and place for you to be you. Just keep in mind when you're around people on Twitter or Facebook, it's easy for them to snap a pic, post a Tweet and tell the world how “wonderful” you look in that beat up old sweatshirt. It's not a big deal, but something to keep in mind.

  • http://www.socialmediaexplorer.com/ Jason Falls

    It's well worth the read, Craig. You'll enjoy it.

  • http://socialmediaexplorer.com JasonFalls

    It's well worth the read, Craig. You'll enjoy it.

  • http://www.arthursprofitsystem.com/ Doug

    Just learning about some of these techniques….

  • http://www.arthursprofitsystem.com/ Doug

    Just learning about some of these techniques….

  • huangqin
  • PersonalBrandMe

    Jason,

    I am from Louisville and know of your companies work. I have just launched PersonalBrandMe.com because I felt more and more others must develop their personal brand or they will become obsolete. Your slide share is great.

    Have a Positive Day,
    Greg

  • Laura R.

    Personal branding is a very interesting topic that is becoming increasingly important for college graduates who have an extensive presence on social media sites (facebook, twitter, linkedin). Check out this news segment where CEO Kris Ruby of Ruby Media Group gave tips college students can use to get rid of evidence of their “crazy college days,” and brand themselves as a young professionals. Link: http://bit.ly/ayNCQu

  • Laura R.

    Personal branding is a very interesting topic that is becoming increasingly important for college graduates who have an extensive presence on social media sites (facebook, twitter, linkedin). Check out this news segment where CEO Kris Ruby of Ruby Media Group gave tips college students can use to get rid of evidence of their “crazy college days,” and brand themselves as a young professionals. Link: http://bit.ly/ayNCQu