Personalizing Email Marketing With MailVu

by · September 21, 201210 comments

Several people who have attended our Explore events around the country have gone out of their way to compliment me on the personal nature of how I handle Explore’s marketing. One of my approaches is to be very personalized in my approach. I send personal notes (yes, sales letters to be honest) via LinkedIn to people I think might find the events relevant. But when someone registers, I also take the personalization a bit farther using a tool called MailVu.

So when a registrant, let’s take Shannon for instance (for the purposes of this blog post a made up attendee … didn’t want to jump through the permission hoops this morning), registers for the event, I get an email with the registration and receipt of payment. I immediately jump on MailVu where I have a customized email template set up with SME’s logo and record a quick video saying, “Thanks for registering!”

Shannon then gets an email that looks like this:

MailVu Video Email

And when she (or he, I suppose), clicks on the video still, this plays:

The videos take me 30 seconds to record and another 30 seconds to address and send. One minute out of my day and I’ve put a nice little personal bow on a purchase. Granted, this approach won’t scale too well. We get about 250-300 attendees at Explore events and they register over a two-month period, so I can afford 300 minutes in that time frame. If I’m selling 500 items a day, it’s impractical. But for small businesses or ones that want to really put a high-touch value on their interactions with customers, this is one way to wow ‘em.

I would love more than anything to send you a video thanking you for registering for Explore Orange County (Oct. 18-19 in Orange, Calif. — check out details over at GoToExplore.co.) So register and come join us for Peter Kim, Michael Brito, Zena Weist Tom Webster, Joe Heinl, Nichole Kelly, Tamsen Webster, myself and more. It’s gonna rock, SoCal!

Here’s the registration form. And if you use the Promotional Code ILOVESME, you’ll get the early bird discount even though it’s passed!

For more information on MailVu, check them out at MailVu.com. And for disclosure’s sake, I use a review account at MailVu, but they aren’t a client or a sponsor.

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About Jason Falls

Jason Falls

Jason Falls is the founder and chief instigator for Social Media Explorer's blog and signature Explore events. He is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for CafePress, one of the world's largest online retailers. His opinions are his, not necessarily theirs. Follow him on Twitter (@JasonFalls).

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Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

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  • http://twitter.com/SchmoozLeads Schmooz.me

    Nice touch Jason.

  • http://twitter.com/SchmoozLeads Schmooz.me

    Nice touch Jason!

  • OBVAVirtualAssistant

     It’s the digital age and information travels
    from one side of the planet to the next in seconds. You have created the kind
    of visual message that says what you want it to say. It’s very nice.

  • iancleary

    Hey Jason,  that’s pretty neat.  I tried it out with a couple of messages with my wife but she wasn’t sure what was going on!

    For e-mail subscribers I used to have an automated response and I switched it off.   I’m thankful for every subscriber and if I can be more social with people that subscribe they are more likely to engage, help, chat, stay around.

    I believe your personal touch makes all the difference.  When people come to the conference they’ll start off the day on a high note.  They’ll feel a personal connection with you.  So I think what you did is going to really benefit the conferences.

    All the best,
    Ian

    • http://socialmediaexplorer.com JasonFalls

      Thanks, Ian. It’s a pretty neat tool. I guess you’ll wanna make sure it’s featured over at your place? Heh.

      • iancleary

        Hi Jason,  I’m trying to figure out the best way of getting all tools related content (from places people trust) in one place without me just rehashing the same content!  

        If you’ve any ideas I’d love to hear them!

        Have a great day! (it’s dark and wet in Ireland to-day!!)Ian

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