Social Media Explorer Merges With Full Frontal ROI To Form SME Digital

by · May 21, 201233 comments

I’m proud to tell everyone that two of your regular writers here, me and Nichole Kelly, have decided to merge our companies to form a new digital marketing agency. It will be a division of Social Media Explorer called SME Digital. Nichole is now the president of our new effort to combine forces. We’d love to talk to you about how we can help your company with strategy and implementation of social media and digital marketing to produce measures that connect with the three things that matter: sales, revenue and cost.

For the official company word, visit our release on PitchEngine.

This partnership has been brewing for a while. Most of you know Nichole has written here for a year and a half. We even wrote about her previous work on the brand side of things where she became widely known as a measurement super star in the business. Her firm, called Full Frontal ROI, has been firmly focused on delivering profitable social media strategies that are measured in metrics that matter to brands. Her no-nonsense approach and bottom line focus matched up perfectly with my “No Bullshit” stance. Only she’s smarter and more detailed than me, so she accounts for some weaknesses in what I’ve done, too.

Nichole Kelly, Jason Falls and Aaron Marshall

SME's leadership team: President Nichole Kelly, CEO Jason Falls and Chief Product Officer Aaron Marshall

Bottom line, SME Digital is stronger than either Social Media Explorer alone, or Full Frontal ROI was, now that we’re combining our efforts. The Full Frontal ROI will be woven into what SME Digital offers. Our plan is to focus on that bottom line measurement, coupled with smart, strategic approaches to our client’s business and build a digital marketing agency that brands will be proud to call theirs.

Working with Nichole is awesome, too. She’s über smart and has some awesome ideas on how we can approach branded entertainment, fan advocacy programs and more that we’ve had a lot of fun collaborating on. Now that we’ve hit the ground running working on client projects, I can tell you we’ve got something neat here. We’d love to help you, too.

For the record, we’ve merged her company and the consulting arm of my company. I didn’t hire her. If anything, she’s hired me. She had the agency model for Full Frontal ROI fleshed out and focused whereas I added consulting to our information and education products when I needed to or the opportunity arose. This merger allows Full Frontal ROI and SME’s consulting services to transition from boutique social media firms to a full-service digital marketing agency with the combination of resources now available. And provides the opportunity to apply the Full Frontal ROI methodology and framework around the consulting services that were previously offered by Social Media Explorer. In the end, this allows us to provide superior service to our clients.

Social Media Explorer now has offices in Louisville and Baltimore with SME Digital headquartered in the latter. We’ll have team members on both the information products side (events, The Conversation Report, our learning community, etc., which Aaron Marshall helps lead) and the agency side (SME Digital) in both cities eventually. Our hope is to expand to 10-15 full-time staffers by year’s end, then grow from there.

We’ve got a lot more on the horizon to tell you about. All in due time. But for now, if you’re looking for top-teir strategic help with digital and social media marketing, SME DIgital is here to serve. Drop us a line and let’s see how we can help you plan, execute and measure your digital efforts.

And thanks to all of you for your support then and now!

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About Jason Falls

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).

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Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • Nick Robinson

    Congrats on the expansion! You rock Nichole!

    • Nichole Kelly

      Aww…Nick. Your awesome! Thanks for the congrats and kind words.

  • Eric Boggs

    Congrats Jason & team!

    • Nichole Kelly

      Thanks Eric!

  • C.C. Chapman

    Way to go guys! I can’t see what kind of awesome mischief you stir up.

    • Nichole Kelly

      Thanks C.C.! I’m sure you are up to some awesome mischief of your own. ;-)

  • Greg Matthews

    This is terrific … love to see folks who are smart and sympatico joining forces to the mutual benefit of all – especially your clients.  Congratulations to Nichole, Jason, Aaron and all the (growing) gang!

    • Nichole Kelly

      Thanks Greg! Totally stoked to rock some awesome with the new team.

  • Heather Rast

    Exciting news! Looking forward to all the great success stories to be born from your new venture. Congratulations to the three of you!

    • Nichole Kelly

      Thanks Heather. It is super exciting for us. Jason is amazing and it was a natural fit to combine our methodology and agency framework with his smarts.

  • Kevin Magee

    Moving and shaking, great combination of talented people. Congrats and look forward to SME Digital !

  • Kat French

    Congrats, guys. There’s plenty of opportunity out there, and not enough people willing to do the work. More people doing more measurably good work is good for the whole industry.  

  • Adam Helweh

    This is just smart

  • Keith Burtis

    Congrats to you all! 

  • The Franchise King

    Congrats, Jason

    Now, go get im…


  • DJ Waldow

    As Tim Hayden would say, HELL YEAH!

  • Zena Weist

    Way to raise the industry bar (virtual toast, btw)! Rock solid team – congrats to the three of you hellraisers!

  • Danijela Petrovic

    Congrats :)

  • Ricardo Bueno


  • tddelano

    That is fantastic! Congratulations to you all! Looking forward to connecting with you all again at another Explore event!

  • Ann Handley

    A match made in heaven. Or somewhere. #heh

    Seriously — congrats all around! Killer trio!

  • Michael A. Stelzner

    Hope you guys land a ton of business

  • nickhuhn

    Congrats, guys! It was great to see you all last week, and I look forward to seeing you again soon.

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  • dwaynekilbourne

    Big congrats to you and your team, @jasonfalls ~ anxious to see all of the great work & success that your new brand will achieve!

  • John maikan

    i need to know about the benefits of social Media with your view
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  • JohnAtkinson

    Way to go Jason, Aaron and Nichole!

    In the name brainstorming meetings, I’m sure you considered “Full-Frontal Bullshit”… right?  ;)

    • Nichole Kelly

      Ha…more like Full Frontal NO Bullshit… :-)

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  • Mike D. Merrill

    Congrats! Looks like a solid team. 

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