Over the weekend I came to a near record in minimal time spent to read an entire book, cover-to-cover. Michael Stelzner’s Launch: How To Quickly Propel Your Business Beyond the Competition is one of those books I was excited to get in the mail for a couple reasons. First, Mike is a friend and seeing a friend’s hard work come to fruition in something tangible like a book is a good feeling. Almost as importantly, though, I knew the book would have some good ideas in it. Social Media Examiner, Mike’s blog, and his subsequent online events have kicked everyone’s ass, including mine, in the last couple years. So I wanted to see how many secrets he would share.

It’s no question, Stelzner is the one guy out there that knows how to build a successful online business quickly. Social Media Examiner launched in late 2009 and within weeks (not months) was one of the top blogs in the social media space. His virtual events, the Social Media Success Summit, Blogging Success Summit and Facebook Success Summit, made Social Media Examiner a million dollar business in the space of a year.

Launch takes the strategies Stelzner used to do it and puts them on paper for all of us to see. It delivers on that promise as the book is a roadmap to building something huge and fast using the techniques he used to build Social Media Examiner.

My thoughts are better captured in this edition of Social Media Explorer TV:



Know that the criticisms of the book are mild. I do highly recommend it, know that it will arm you with a solid approach to launching your next big thing and might even give you the arsenal of ideas you need to knock it out of the park. But I would also caution you a bit. Michael Stelzner knocked it out of the park with Social Media Examiner because he works his ass off. Launch will give you great ideas, but it won’t build your business for you. That’s on you. It’s a blueprint. But drawn up by a guy who knows how to get it done.

Buy the book on Amazon. Review it there, too, when you’re finished. And buy a copy or two for those clients or friends who need some lift on their coming projects. They’ll thank you for it.

You should also follow Mike Stelzner on Twitter and subscribe to Social Media Examiner. It’s a great resource.

Have you read Launch? Jump in the comments and tell us what you thought.

NOTE: Amazon links are affiliate ones. I like cheeseburgers.

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About Jason Falls

Jason Falls

Jason Falls is the founder and chief instigator for Social Media Explorer's blog and signature Explore events. He is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for CafePress, one of the world's largest online retailers. His opinions are his, not necessarily theirs. Follow him on Twitter (@JasonFalls).

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Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • http://www.socialmediaexaminer.com Michael A. Stelzner

    Jason – Thanks for the awesome review!  I also wanted to share that I have a free sample chapter (no registration needed) at http://www.elevationprinciple.com if folks were interested. 

    I appreciate you!

  • http://trafficcoleman.com/blog/official-black-seo-guy/ Black Seo Guy

    Micheal is a great guy I’m a big reader of his social blog..great that you recognizing his work.

    “Black Seo Guy “Signing Off”

  • http://www.nickwestergaard.com Nick Westergaard

    Jason – Great review! I too am a slower reader and my stack of almost out-of-print books is probably a lot like yours :) Having said that I, like you, set a new record and blasted through Launch. Great ‘how to’ stuff. I like your addendum to that with these lists and instructions, there’s no way you can fake the elbow grease. Really rolling your sleeves up and “working your ass off.” Again – great review. Looking forward to seeing you at the Social Media Integration Conference in Atlanta this Sept. 

  • http://www.online-business-virtual-assistant.com/ Virtual Business Assistant

    Micheal is really good at what he does and i always read all his blogs about social media. And feel happy for the launch of his book. Thanks for the share Jay…

  • http://www.robertswebdesign.com Robert Vining

    done. done. and reading now…. I don’t know why I wasn’t following Michael before, or subscribing to his blog. I’ve clicked through several times to read various posts and just never added it to my feed.

    As for the book, again, I don’t know why I missed it’s release, but I just downloaded it to my Kindle and will spend the next few hours reading it.

    Thanks for sharing your review Jason, I liked that you gave me more than just a fluff ‘go buy this’ opinion of it in your video.

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  • nancy

    The Power of Love was one of my favourite songs. I was listening to it yesterday on my cd. Can’t get it outta my head now.

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