Susan Bratton of Personal Life Media and I caught up at Blog World & New Media Expo last weekend. She was there promoting the Association for Downloadable Media of which she is vice-chair. It is a professional organization working to solidify advertising standards for downloadable media like podcasts, web-TV shows and the like. We spent a few minutes chatting for an episode of SME-TV.

ADM is yet another example of the current market trend toward formalizing standards and practices relevant to new media. It’s organizations like this that will help better define how businesses and individuals interact and behave online in years to come. If you are a podcaster, video blogger or a brand or advertiser looking for new media advertising opportunities, take some time to look into the Association for Downloadable Media. You’ll not only be better informed on standards and formatting, you just might find a niche content provider whose audience is within your ideal target.

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About Jason Falls

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).

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