Comments on: Content Marketing: The Beautiful Buzz and the Hellacious Hangover

By: Professional Copywriting

Professional Copywriting — Sun, 06 Jan 2013 06:26:00 +0000

You are absolutely right about the rise of
content marketing in 2012. The moves against keyword stuffed static webpages
with farmed links that took effect this year have started the ball rolling for
valuable content creation and 2013 looks to be the year that it will really
pick up momentum. As you say, the key is to have a plan, but the focus of that
plan has to be genuinely valuable content for the strategy to be successful.
Coming up with a constant supply of good content will be the real challenge for
many marketers in the coming year.

By: Barry Feldman

Barry Feldman — Fri, 04 Jan 2013 03:03:00 +0000

Thanks Chuck. Feels strangely good to talk about barfing.

By: Chuck Kent

Chuck Kent — Thu, 03 Jan 2013 19:54:00 +0000

Great post; I particularly appreciate the emphasis on strategy (OK, that’s my second favorite part, the first being your apt use of “barf” in the subhead to describe the regurgitated nature of so much that passes for content). I just wish that content marketers would not only take up strategy but extend it to… no, actually make it one with the brand strategy. Why must every great new tool become its own silo? Anyway, thanks for great overall image of the problem, and suitably terse advice for fixing it.

By: Sanket Patel

Sanket Patel — Thu, 03 Jan 2013 04:02:00 +0000

Yes, I am agree with you all. This is a very good article as flow of content marketing. I just figure out all detail and try to develop it on my own ways.

By: Jenna Markowski

Jenna Markowski — Mon, 31 Dec 2012 16:13:00 +0000

This is an awesome article, Barry! So many great tips, and I love your tie in with the buzz/hangover. My blog is suffering a bit of a content hangover now, but hopefully using some of your tips can help pull us out of the rut! Thanks for this excellent guide.

By: Doug Kessler

Doug Kessler — Mon, 31 Dec 2012 15:34:00 +0000

Great summary. Not all content marketing will work. Some will actually backfire.
The difference is strategy.
And thanks for quoting the Velocity Checklist!

By: Dara Khajavi

Dara Khajavi — Fri, 28 Dec 2012 19:22:00 +0000

This was an interesting point. This is an interesting perspective on content marketing. Too much of anything is never a good idea. In a rush to compete, many companies have rushed to utilize content marketing. However, this can mean low quality marketing and insincere content.

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