Comments on: The Difference In Fan and Customer Acquisition http://www.socialmediaexplorer.com/digital-marketing/the-difference-in-fan-and-customer-acquisition/ Social Media Consulting, Public Speaking and Education Wed, 22 May 2013 15:38:40 +0000 hourly 1 http://wordpress.org/?v=3.4.2 By: SalesPortal http://www.socialmediaexplorer.com/digital-marketing/the-difference-in-fan-and-customer-acquisition/comment-page-1/#comment-58273 SalesPortal Fri, 22 Feb 2013 16:28:00 +0000 http://www.socialmediaexplorer.com/?p=18479#comment-58273 "But far too many marketers see acquiring a fan as acquiring a customer and are losing in the end as a result." There is a definitely a big difference! A large fan base might look and sound good, but how does that impact your bottom line? Fans are more likely to buy from you, that's true--but do fan acquisition programs go after the kind of people who really want buy from you or are just in it for the deal they get by becoming your Facebook fan? “But far too many marketers see acquiring a fan as acquiring a customer and are losing in the end as a result.”

There is a definitely a big difference! A large fan base might look and sound good, but how does that impact your bottom line? Fans are more likely to buy from you, that’s true–but do fan acquisition programs go after the kind of people who really want buy from you or are just in it for the deal they get by becoming your Facebook fan?

]]> By: Technology Is The Drive, Humanity Is The Touchdown | OnliGence™ http://www.socialmediaexplorer.com/digital-marketing/the-difference-in-fan-and-customer-acquisition/comment-page-1/#comment-58224 Technology Is The Drive, Humanity Is The Touchdown | OnliGence™ Wed, 20 Feb 2013 17:35:27 +0000 http://www.socialmediaexplorer.com/?p=18479#comment-58224 [...] The Difference In Fan and Customer Acquisition [...] [...] The Difference In Fan and Customer Acquisition [...]

]]> By: JasonFalls http://www.socialmediaexplorer.com/digital-marketing/the-difference-in-fan-and-customer-acquisition/comment-page-1/#comment-58174 JasonFalls Mon, 18 Feb 2013 16:43:00 +0000 http://www.socialmediaexplorer.com/?p=18479#comment-58174 Fair point, Shelly-Ann. Thanks for chiming in. Fair point, Shelly-Ann. Thanks for chiming in.

]]> By: Shelly-Ann Roper http://www.socialmediaexplorer.com/digital-marketing/the-difference-in-fan-and-customer-acquisition/comment-page-1/#comment-58173 Shelly-Ann Roper Mon, 18 Feb 2013 16:36:00 +0000 http://www.socialmediaexplorer.com/?p=18479#comment-58173 Interesting response coming from the CMO. There's absolutely no point in having large fan bases if your business goes off the radar due to lack of sales. Even celebrities know this. Surely that CMO will know that the bottom line in all marketing efforts are the volume of sales they generate. If he's not concerned about this, then marketing to him is just another job. tsk tsk Interesting response coming from the CMO. There’s absolutely no point in having large fan bases if your business goes off the radar due to lack of sales. Even celebrities know this. Surely that CMO will know that the bottom line in all marketing efforts are the volume of sales they generate. If he’s not concerned about this, then marketing to him is just another job. tsk tsk

]]> By: 14 Social Media Blogs You Should Love | Ernesto Verdugo http://www.socialmediaexplorer.com/digital-marketing/the-difference-in-fan-and-customer-acquisition/comment-page-1/#comment-58151 14 Social Media Blogs You Should Love | Ernesto Verdugo Sat, 16 Feb 2013 11:28:29 +0000 http://www.socialmediaexplorer.com/?p=18479#comment-58151 [...] Social Media Explorer. Jason Falls is the force behind Social Media Explorer. He’s got keen insights on the current state of social media. If you’ve got a chance to hear Jason, grab it. Don’t let his southern accent and colorful language fool you, he’s really sharp. [...] [...] Social Media Explorer. Jason Falls is the force behind Social Media Explorer. He’s got keen insights on the current state of social media. If you’ve got a chance to hear Jason, grab it. Don’t let his southern accent and colorful language fool you, he’s really sharp. [...]

]]> By: Jevgenijs Kazanins http://www.socialmediaexplorer.com/digital-marketing/the-difference-in-fan-and-customer-acquisition/comment-page-1/#comment-58149 Jevgenijs Kazanins Sat, 16 Feb 2013 04:27:00 +0000 http://www.socialmediaexplorer.com/?p=18479#comment-58149 Thanks for the article, Jason! Finally some sane words in this ocean of buzzwords. Thanks for the article, Jason! Finally some sane words in this ocean of buzzwords.

]]> By: 14 Social Media Blogs We Love (& Why You Should Too!) | Heidi Cohen http://www.socialmediaexplorer.com/digital-marketing/the-difference-in-fan-and-customer-acquisition/comment-page-1/#comment-58126 14 Social Media Blogs We Love (& Why You Should Too!) | Heidi Cohen Thu, 14 Feb 2013 13:01:38 +0000 http://www.socialmediaexplorer.com/?p=18479#comment-58126 [...] Social Media Explorer. Jason Falls is the force behind Social Media Explorer. He’s got keen insights on the current state of social media. If you’ve got a chance to hear Jason, grab it. Don’t let his southern accent and colorful language fool you, he’s really sharp.  [...] [...] Social Media Explorer. Jason Falls is the force behind Social Media Explorer. He’s got keen insights on the current state of social media. If you’ve got a chance to hear Jason, grab it. Don’t let his southern accent and colorful language fool you, he’s really sharp.  [...]

]]> By: Sudario Alonso http://www.socialmediaexplorer.com/digital-marketing/the-difference-in-fan-and-customer-acquisition/comment-page-1/#comment-58079 Sudario Alonso Tue, 12 Feb 2013 14:19:00 +0000 http://www.socialmediaexplorer.com/?p=18479#comment-58079 HOPE should never be counted as part of someone's strategy. Otherwise we could just HOPE we make the number in the end of the year. We need to be proactive and engage 'Fans' in order to generate quality leads that will result in sales. Not forgetting, of course, the sales team and customer service to turn the quality leads into sales. HOPE should never be counted as part of someone’s strategy. Otherwise we could just HOPE we make the number in the end of the year. We need to be proactive and engage ‘Fans’ in order to generate quality leads that will result in sales. Not forgetting, of course, the sales team and customer service to turn the quality leads into sales.

]]> By: eBay Virtual Assistant http://www.socialmediaexplorer.com/digital-marketing/the-difference-in-fan-and-customer-acquisition/comment-page-1/#comment-58077 eBay Virtual Assistant Tue, 12 Feb 2013 08:51:00 +0000 http://www.socialmediaexplorer.com/?p=18479#comment-58077 Very well said "you can't make payroll with more fans." But there is always a hope to convert fans into customer as they are your database. Very well said “you can’t make payroll with more fans.” But there is always a hope to convert fans into customer as they are your database.

]]> By: JasonFalls http://www.socialmediaexplorer.com/digital-marketing/the-difference-in-fan-and-customer-acquisition/comment-page-1/#comment-58073 JasonFalls Tue, 12 Feb 2013 03:05:00 +0000 http://www.socialmediaexplorer.com/?p=18479#comment-58073 Thank you for the comment! Glad to spark some reactions. Thank you for the comment! Glad to spark some reactions.

]]> By: JasonFalls http://www.socialmediaexplorer.com/digital-marketing/the-difference-in-fan-and-customer-acquisition/comment-page-1/#comment-58071 JasonFalls Tue, 12 Feb 2013 03:00:00 +0000 http://www.socialmediaexplorer.com/?p=18479#comment-58071 Agree with that, or sure. The social as customer acquisition play is almost the occasional drop in with a deal approach while you build that more long-term loyalty. Thanks for chiming in. Agree with that, or sure. The social as customer acquisition play is almost the occasional drop in with a deal approach while you build that more long-term loyalty. Thanks for chiming in.

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