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About Jason Falls

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).

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Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • http://trafficcoleman.com/blog/official-black-seo-guy/ Black Seo Guy

    Applying yourself is what separate us and those who take action are the ones we’re looking up to.

    “Black Seo Guy “Signing Off”

    • Anonymous

      Talk is cheap, eh? Cheers.

  • http://www.signalfireproductions.com Matthew Olson (Signalfire)

    Brilliant article and analogy.

    “Without the ability to execute every single day, no program will be long lived even with the greatest strategy out there. Starting conversations, serving people and communities in their needs, providing useful interactions, and understanding the natural balance of community investment versus promotion are not new topics. And they are tactical in nature, so we don’t see much of them anymore.”
    This is one of the best stated paragraphs I’ve read and really puts it in terms small businesses understand!

    • Anonymous

      Thanks, Matt. Knowing Jason’s readers, I definitely focused on a small business reality, and what social media means to a small business, both positively and negatively.

  • http://twitter.com/DanGordon Daniel Gordon

    Thanks very much, Geoff. I really appreciate the kind words and mention here. As you and Shonali already know, I’ve always firmly believed our business (the jewelry business) is a relationship business first and foremost. Sure, we have to have the right mix of products, provide a wide range of services, give our clients the kind of customer service that has the human touch, and be competitive price-wise, but at the end of the day I have always lived by the rule that trust, friendship, going above and beyond the norm to help and give as much as we can build the relationships that are the key to unlock the door to a lifelong customer and hopefully real life friendship. Thanks so much. Great read. Hope to see you on G+! ;)

    • Anonymous

      You are a fantastic example of doing it right every day, and I appreciate what you and your business stand for, Dan. Thanks for coming on by.

    • http://efanpage.com Sebastian

      Daniel, yes I couldn’t agree with you more.

       Social media doesnt work without the element of just being a person who is genuinely interested in the well being of others who so happen to have similar interests. 

      A note about G+ did you hear they were shutting down business profiles.  Wasn’t sure if you knew or not
      http://www.webpronews.com/google-is-shutting-down-business-profiles-on-google-2011-07

  • http://www.secretsushi.com/ Adam Helweh

    You sum up the beauty of digital/social marketing for me in these sentences. “Starting conversations, serving people and communities in their needs, providing useful interactions, and understanding the natural balance of community investment versus promotion are not new topics. And they are tactical in nature, so we don’t see much of them anymore.”

    For many folks, thinking of business or marketing in this way feels so foreign. It seems unnatural. Drumming up ideas and strategies is easy. Translating those into consistent action and engagement is where your true mettle is put to the test. Thanks for these thoughts Geoff.

    • Anonymous

      Glad you enjoyed the post, Adam!  Hope you had a great day.

  • http://www.online-business-virtual-assistant.com/ Virtual Business Assistant

     Great post. You are right. Social Media is not a platform to deliver sales pitch. It’s not about talking about yourself. Listening to the audience to find out their needs and then responding to them to fulfill those can result in a healthy relationship in between the business and its customers. And Social Media is the right place to practice that.

  • http://www.constructionmarketinguk.co.uk Peter L Masters MCIM

    This is a great post and I like the way you approach things.

    Social media expertise and understanding only comes with practice, you can read all the blogs and books in the world but unless you’ve done it for yourself you’ll never really know.

    That’s probably why most of the best sports managers are ex-players, right?

    Social media does NOT work if it’s random and old style ‘traditional’ tactic fail consistently! 

    I would like to add that although social media is my business, but there is still a place for traditional methods to provide help when social media needs it. A phone call can make a world of difference!

    Thanks for this post, inspirational and that’s always good! 

    Best regards, Peter

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  • http://www.FaceForwardMedia.com SEM Services

    As with many things, wisdom comes from experience.  Unless you use social media first hand, you will never understand it.

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