Ultimate Guide to Blog Comments [Infographic]

by · December 11, 201324 comments

When done properly, leaving comments on other people’s blogs can be an effective way for bloggers to build relationships, increase brand awareness and grow readership.

The infographic below was inspired by The Ultimate Guide to Leaving Comments on Blogs, a great post written by Darren Rowse of Problogger.

This visualization highlights the benefits of leaving blog comments, describes the four different personality types of blog commenters, and lists the DOs and DON’Ts of effective blog commenting.

I’d love to get your thoughts. Are there any other points you would add? What are some of your positive or negative experiences with blog commenting?
Ultimate Guide to Blog Comments Infographic

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About Mark Smiciklas

Mark Smiciklas

Mark Smiciklas is a Digital Strategist, author and President of Intersection Consulting; a Vancouver based digital marketing agency that teaches organizations how to leverage the dynamics of the web to achieve business goals. Mark is also the managing editor at Solopreneur.ca and is an established marketing and social media practitioner recognized for his visual thinking and practical strategic approach. You can connect with him on Google+.

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Comments & Reactions

Comments Policy

Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

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  • http://paradisesocial.wordpress.com/ Mike Poynton

    I don’t know, Mark. I’m feeling a bit intimidated typing this comment now. The pressure here is almost unbearable. But. I. Must. Not. Succumb… Seriously, I DO find myself putting a lot of thought into blog comments so as not to appear like a “smarty pants”, “dorky” or otherwise “annoying”. I’m leery of posting links to my own blog unless I’m asked to do so by the author and get tweaked by people who do.

    I might add “narcissist” to the comment spectrum list. I see a lot of comments out there by people who simply want to hear the sound of their own voice that have very little to do with the post at all. Sometimes I wonder if these folks need medication. Medication. Medication….

    BTW: I respectfully disagree with using the color pink in this infographic. My first impression was that this was a guide to commenting on Pinterest. :-)

    • msmiciklas

      Thanks for dropping by with a comment Mike – good stuff!

      When it comes to leaving links back to my own content I find brutal honesty works well. If I take an unbiased look and feel there is context and value I will leave a link…if I’m the slightest bit concerned that it’s too self-serving, that’s usually a good sign to leave it out.

      Also, your point is noted as far as the color palette of the infographic…but, technically, it’s closer to fuchsia :)

      • http://paradisesocial.wordpress.com/ Mike Poynton

        My Pinterest comment still stands. And http://paradisesocial.net. LOL! Have a great day, Mark!

  • Natalie K. Gould

    Mark, I’m fairly new to the blog commenting world, so this post is especially useful. Is there a magic number when it comes to how many blogs to comment on per day? Thank you for this infographic, it’s just what I needed today.

    • msmiciklas

      Hi Natalie – thanks for the comment and glad to hear that you enjoyed the infographic.

      In my opinion, there is no magic formula with respect to the number of blogs you need to comment on – I think it’s more about quality over quantity. A good place to start is to develop your goals around commenting. For example, if you want to get on the radar of influential bloggers in a certain industry or sector, you may only need to target a few specific blogs.

      Providing value is always of critical importance – it’s likely better to leave a relevant, helpful or insightful comment from time to time (on the posts that really interest you) rather than commenting on every single post an influential blogger publishes…stalking a blogger is never a good idea :)

      Hope that helps.

  • http://www.gmrwebteam.com/ Ajay Prasad

    This post teaches us how to effectively blog comments . The tips given by you is very practical and important. People must follow your chart what to do and what not to do . Thanks for sharing

    • msmiciklas

      You’re welcome Ajay – glad you liked the post!

  • Tim

    Some good information in this infographic that I wish more people followed. Though I would more than likely fall into the “Profile Builder Who Delivers Value” it is a lot better than being a spammer.

    Spammers are a plague that are ruining the internet and even with captchas on my blogs I still get hundreds of spam comments on a regular basis, most of which don’t even make sense. It is a huge annoyance and I am sure that I miss some legitimate comments while trying to sort through the BS, which is unfortunate. I guess there was a time where a lot of bloggers had auto approve comments setup, but now a days I rarely see a blog using that feature. Spam comments never get approved and it is just a hassle that we need to deal with from the back end. I have a blog that I signed into this morning to release a new post and after only a weeks time, there are over 1,800 spam comments on my previous post.

    I don’t have a problem with people self promoting through my comments section, but is it so much to ask that they take the time to read the article and post something relevant, I think not. It’s a you scratch my back, I’ll scratch yours kind of situation.

    Has anyone else had an over abundance of spam commenters visiting their blog? Do you still deal with them and just sort through your comments manually, or have you found a way to put a stop to it? I would be interested to know if there is a better way to deal with these guys than what I am currently doing.

    • msmiciklas

      Thanks for the comments and insight Tim – it’s good to get some validation from a blogger that a little self promotion is okay under the right circumstances.

      Regarding spam – Personally, I still read and approve every comment before it’s published on my blog. I don’t have a ton of comments so that process is still very manageable for me. In addition, I use the Akismet plugin to identify and block comment and trackback spam on my own site and client blogs. I find it to be pretty accurate is filtering out unwanted and irrelevant junk.

  • Marilyn Arriaga

    Wow, great post. JK, ugh I hate when people have not even read the post and their comment clearly tells you they have not. My comments are on mod status because of that, but it’s annoying and can be time consuming because it takes away from my commentors that are valuable. I’m the 1st blog commentor, I read the post and comment with my opinions, agreement/disagreements, I add value. I also make sure to share the post through SM too. I have seen the other 3 types of commentors not just on my blog but others too and it just takes away from it all. I sort through each of my comments, yes time consuming but I’ll be hiring a VA to handle it in the new year. I want each of the comments on my blogs to add value, not spam or a hey me too lol.

    • msmiciklas

      Thanks for adding to the conversation Marilyn. Good reminder about sharing those posts you love across different social media channels – I don’t know too many bloggers that don’t appreciate that!

  • http://indispensablemarketing.com/ Patrick McFadden

    This info graphic is great! I truly believe when you “meaningfully” participate in the community aspect of a blog, you’re creating meaningful relationships with people who can send you significant traffic—bloggers and other active social media users.

  • http://www.kingged.com/ Kingsley

    Really informative infographic about blog comments. Thanks for this!

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  • http://mirthandmotivation.com/ ElizOF

    Mark, this infographic nails the personality types we see in the comment sections of most blogs and it gives me pause when I see a comment that says nothing about the post at hand. I’m curious about your take on bloggers who don’t add their blog address but instead use their Facebook or Twitter address when they leave a comment. I’d rather follow back to a blog and get to know the commenter. What’s that about? I enjoyed this post and will share it with my G+ friends. Thank you!
    PS I use ElizOF as an abbreviation for my longer, hyphenated name. :-)

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  • http://jambhu.blogspot.com/ Timnas Indonesia

    I’m fairly new to the blog commenting world poker online, so this post is especially
    useful. Is there a magic number when it comes to how many blogs to
    comment on per day? Thank you for this infographic, it’s just what I
    needed today.

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