Email Hack
Image by Ross Mayfield via Flickr

I probably don’t talk enough about the power and effectiveness of email marketing here. I should do that more often. More and more with clients I find myself recommending email marketing strategies and for a lot of reasons.

The main reason I believe in email and email marketing is that real people still use email as their primary communications method. And by real people, I mean those outside the social media echo chamber. I wax poetic on the subject today over at the Blue Sky Factory blog. For more of my thoughts, pay them a visit.

While you’re there, check out Blue Sky Factory. They are my email service provider (you should subscribe to my newsletter if you haven’t already) and I often recommend them to clients. I do not profit from our relationship at all, though they’ve been known to promote me from time to time. Like asking me to guest post on their blog. Enjoy.

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About Jason Falls

Jason Falls

Jason Falls is the founder and chief instigator for Social Media Explorer's blog and signature Explore events. He is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for CafePress, one of the world's largest online retailers. His opinions are his, not necessarily theirs. Follow him on Twitter (@JasonFalls).

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Comments Policy

Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • http://socialbutterflyguy.com/ DJ Waldow

    Jason –

    We really appreciate the love. The power of the ask, right? Great article. As much as I preach email marketing every second of the day I never thought of it from that angle. Real. When I think real, face-to-face comes to mind, but I'd agree that email is the next best option.

    Thanks for … keeping it real.

    DJ Waldow
    Director of Community, Blue Sky Factory
    @djwaldow

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    Excellent! It is great to see these tips to write efficient e-mails that can be very effective for maketing purposes. I would recommend this article to any entrepreneur interested in improving the email marketing strategy.

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    For a business email marketing has to be an important in fact integral part of marketing (depending which sector you are under)

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    For a business email marketing has to be an important in fact integral part of marketing (depending which sector you are under)

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    “The main reason I believe in email and email marketing is that real people still use email as their primary communications method.”

    10 years ago, you could have substituted the word “telephone” in for the word “email” and this post would have still been true. Ahhh, nostalgia…

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    Yes. Email marketing is powerful method. We have been using to communication with our clients on monthly . They can remember about us and use our services again.

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    Nowadays emailing is one of the communication trends in this industry because of the internet. That post was short but nice. Hope to hear more from you soon jason. :)