Forgive the post about a project and client I’m close to, but this is worth sharing. The Jim Beam Team has dreamed up a Mad Libs-type story generator to help us attract names for our petition to have the Sam Zell and the Tribune Company not sell the naming rights to Wrigley Field. The gist is to come up with the most asinine, funniest or even dumbest corporate name that might grace Wrigley Field should Zell sell the rights. You generate a fake news story with your own comedy writing and send it to friends.

I sent all my Cubs fan friends a headline that said Wrigley would become Liquid Drano Field where playoff hopes get sucked down the drain.

The SaveOurName.com effort is chronicled at http://www.saveourname.com where you can also sign the petition, add the Facebook application to invite your friends to join the list and grab the widget for your blog or profile page of choice. The Wrigley naming petition is part of the Jim Beam, “Here’s To The Stuff Inside,” campaign with which I am involved.

Meanwhile, enjoy this little number.



And kudos to the Beam team, which includes a number of agency partners. The primary ideation and work on this particular component of what we’ve been up to is from the excellent folks at Padilla Speer and Beardsley and Zezza Network.

Zemanta Pixie
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About Jason Falls

Jason Falls

Jason Falls is the founder and chief instigator for Social Media Explorer's blog and signature Explore events. He is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for CafePress, one of the world's largest online retailers. His opinions are his, not necessarily theirs. Follow him on Twitter (@JasonFalls).

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Comments & Reactions

Comments Policy

Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • http://broadcasting-brain.com Mark Dykeman

    How about “Hand Wringing, Heart Stopping Epic FAIL Field of Nightmares”?

    I'd like to keep Wrigley as the name. :)

    • http://socialmediaexplorer.com JasonFalls

      We'd like to keep Wrigley as well, Mark. Hopefully, some folks choose awful names to rename it and send to their friends to motivate them to sign the petition. It may not work (Money is at stake, remember) but we're having fun trying.

  • http://broadcasting-brain.com Mark Dykeman

    How about “Hand Wringing, Heart Stopping Epic FAIL Field of Nightmares”?

    I'd like to keep Wrigley as the name. :)

  • http://socialmediaexplorer.com JasonFalls

    We'd like to keep Wrigley as well, Mark. Hopefully, some folks choose awful names to rename it and send to their friends to motivate them to sign the petition. It may not work (Money is at stake, remember) but we're having fun trying.

  • http://www.lockerdome.com Gabe Lozano

    Great little gimmick to raise awareness…I took the time to fill out the form. I'm a Cardinals fan, but for the sake of the game I think it should stay Wrigley Field. Cheers.

  • http://www.lockerdome.com Gabe Lozano

    Great little gimmick to raise awareness…I took the time to fill out the form. I'm a Cardinals fan, but for the sake of the game I think it should stay Wrigley Field. Cheers.

  • http://www.BryanPerson.com Bryan Person, LiveWorld

    Still kicking around a lame name, Jason, but I did sign the online petition.

    Fenway Park, Wrigley Frield, and Yankee Stadium are the last holdouts, right? Here's hoping none of 'em fall victim to naming-rights greed.

  • http://www.BryanPerson.com Bryan Person, LiveWorld

    Still kicking around a lame name, Jason, but I did sign the online petition.

    Fenway Park, Wrigley Frield, and Yankee Stadium are the last holdouts, right? Here's hoping none of 'em fall victim to naming-rights greed.

  • http://www.BryanPerson.com Bryan Person, LiveWorld

    Still kicking around a lame name, Jason, but I did sign the online petition.

    Fenway Park, Wrigley Frield, and Yankee Stadium are the last holdouts, right? Here's hoping none of 'em fall victim to naming-rights greed.