How To Pitch SME

Social Media Explorer is PR pitch friendly. Jason Falls is, after all, a public relations guy by trade. But, as with any media member, blogger or otherwise, we have some preferences that will help you get consideration.

  1. I write about social media, public relations, marketing and advertising. If it’s not in those worlds, don’t pitch me.
  2. It should be brief. I don’t mind emails (send to jason – at – socialmediaexplorer.com), but if you write more than a paragraph, you’ve gone too far. Tell me who you are, what it is, why it’s relevant and ask me if I’d like more info.
  3. Do NOT send me a press release. See rule No. 2.
  4. Unless your CEO is Elizabeth Shue and will go to dinner with me, I can’t imagine a compelling reason to talk to them. Don’t ask me to. If you do, you’ve wasted valuable real estate (See rule No. 2).
  5. Understand that I am not likely to write about your thing. I generally publish three days each week. I get about 10 pitches that are somewhat relevant to my audience in the average week. I also have other things I write about. Don’t count on coverage. But if your tool, site, etc., is interesting to my audience, I will probably Tweet about it.
  6. You’re also not likely to hear back from me. It’s not that I don’t want to be nice and respond, but I just don’t have enough hours in a day. Fair or not, that’s how it is. Make that one paragraph good and you’ve got a shot.

Revised 3/18/10

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