Comments on: All Positive All the Time is Positively Boring

By: Social Media Rocks the 2013 Grammys

Social Media Rocks the 2013 Grammys — Wed, 13 Feb 2013 14:27:53 +0000

[...] messages sent, which is a 57 percent increase from the previous years. Overall, the sentiment of social interaction was positive (56 percent), with the conversation mainly being dominated by women, who were 60 percent of all [...]

By: Negative Attention for Positive Team Actions? | Workshop Louisville Blog

Negative Attention for Positive Team Actions? | Workshop Louisville Blog — Thu, 03 Jan 2013 14:11:01 +0000

[...] it possible to get inspired with the negative? In a recent Social Media Explorer article, “All Positive All the Time Is Positively Boring,” takes author, Barry Feldman’s love of The Beatles and the Stones to discuss compelling [...]

By: Stop. Being. So. Positive. « National-Express2011

Stop. Being. So. Positive. « National-Express2011 — Thu, 13 Dec 2012 11:49:57 +0000

[...] on http://www.socialmediaexplorer.com Sharen mit:TwitterFacebookGoogle +1TumblrPinterestEmailMoreLinkedInLike this:LikeBe the first to [...]

By: Doug Kessler

Doug Kessler — Thu, 13 Dec 2012 11:17:00 +0000

Hear, Hear!
Required reading for every marketer.

If I had a nickel for every time I’ve heard the “it’s too negative” objection, I could buy a Lear Jet and crash it into the golf club of the guy who told people that negative headlines are bad.

Unless you’re marketing to Mickey Mouse, negative headlines work.

By: Barry Feldman

Barry Feldman — Wed, 12 Dec 2012 19:22:00 +0000

Bryce,
Man-oh-man, am I tired of “the death of…” headlines. In fact, when I see one, I need no further information on that writer. They’re blacklisted, I already know they don’t have a single original idea. I encourage you to do a post on “The death of ‘the death on’” articles. (Holy shit that was a punctuation nightmare.)Please, if I ever write a “death of” article, hunt me down and kill me. Then you’ll actually have a real death to write about.

By: Bryce Propheter

Bryce Propheter — Wed, 12 Dec 2012 19:10:00 +0000

I agree that negative headlines are more impactful, but I’ve also seen far too many negative headlines that don’t deliver. They’re just hype. I think that’s a bigger problem than being “too positive.”

I can’t tell you how many times I’ve seen blogs proclaiming “the death of blogging/social media/email/other valuable marketing channel”. Far too many.

By: BlogWorld CEO

BlogWorld CEO — Wed, 12 Dec 2012 15:20:00 +0000

If your looking for dark I would go with Black Sabbath. But that’s not really what your post was about was it Barry haha.

Far too many people are afraid of controversy. It is much more interesting to take a stand, draw a line and invite people to stand with you or against you. Some marketers and writers use it very effectively to sell their products and their words and I would argue their raving fans are significantly more loyal than brands who use “happy happy joy joy” messaging all the time.

There is a huge but here; there is a very fine line between an effective controversial / negative message and slipping into the disrespectful, insulting and trolling category.

With blogs in particular the fans in these communities morph from raving to rabid and become a bit of a cult. That is crossing the Rubicon for me.

For anyone under 18 unfamiliar with the Stones lyrics referencing the evil empire of negative advertising.

“When I’m watchin’ my TV

And that man comes on to tell me

How white my shirts can be

But he can’t be a man ’cause he doesn’t smoke

The same cigarettes as me

I can’t get no, oh no no no

Hey hey hey, that’s what I say

I can’t get no satisfaction”