Comments on: Are They Bloggers? Or Celebrities?

By: Desmontando 5 falsas ideas sobre los Social Media « PUNTO MEDIA

Desmontando 5 falsas ideas sobre los Social Media « PUNTO MEDIA — Tue, 01 May 2012 14:31:58 +0000

[...] los “influencers”. Concretamente, sobre cómo los Social Media le han dado la vuelta al asunto:los bloggers ya no solo escriben sobre famosos, sino que se pueden convertir ellos mismos en celebri…. Y es que el concepto de “celebrity” es muy relativo; seguro que la mayoría de la población [...]

By: Kjell Kallman

Kjell Kallman — Tue, 24 Apr 2012 12:44:00 +0000

Fantastic article Stephanie. I’m starting to see this happen ever so slowing in the wine industry and the car industry too. I’m passing this along to others in hopes that they will see the opportunity and continue their blogging quest.

By: Dawn Veselka

Dawn Veselka — Mon, 23 Apr 2012 11:43:00 +0000

LOVE THIS: “A brand wishing to use bloggers instead of celebrities must either have a creative and clever ad agency, or a very savvy PR department or agency, whose budgets cross borders and who can work together in a really coordinated way.”
SO very true. Hoping that more and more of the large brands out there will realize the influence and trust that the good bloggers have earned and retained… and that they will find a way to work in combination to get their messages out.
How fun to see these fab women featured. Well done!

By: Carol Cain

Carol Cain — Sat, 21 Apr 2012 16:36:00 +0000

So very proud of these bloggers (many of them I call friends). Their success is definitely due to their being business savvy, but also what sets them apart and makes them desirable to PR and brands is their personality and ability to stay professional, approachable, and remain easy to work with. As a blogger coming from the PR field, and a frequent consultant to PR firms and brands, that ability to remain a “nice” person, to embrace the true essence of blogging (community), to be creative, and approachable, as well as obviously professional are what makes them want you. It’s not enough to blog pretty. If you are a jerk, no one will want to work with you. Great article. I LOVE seeing them succeed. They deserve it! Congrats!

By: barb @ blogfully

barb @ blogfully — Sat, 21 Apr 2012 13:24:00 +0000

That is amazing Kimberly! A huge and endless congrats to you! & Stephanie–amazing post! I met Vera Sweeney two years ago up in Chicago when meeting up with Kraft (delicious byte bloggers). That’s about the most “travel” I’ve done since beginning my blog 4 years ago. Actually, I was invited back last year…I’m still waiting for that unexpected opportunity to swallow me

By: William Wei

William Wei — Sat, 21 Apr 2012 13:12:00 +0000

I think I will become a great follower.Just want to say your
article is striking. The clarity in your post is simply striking and i can take
for granted you are an expert on this subject.

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By: Manik Chandra Das

Manik Chandra Das — Sat, 21 Apr 2012 13:07:00 +0000

The difference between the right word and the almost right
word is more than just a fine line! it’s like the difference between a lightning
bug and the lightning!

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clothing online

By: stacyknows

stacyknows — Sat, 21 Apr 2012 11:41:00 +0000

I am always amazed when people who I don’t know know me. My readers treat me as if I were a celebrity. Now I just have to figure out how to monetize my so called fame .

By: Kelly Whalen

Kelly Whalen — Sat, 21 Apr 2012 01:42:00 +0000

That’s an excellent observation, and one that I think more brands need to pay attention to!

By: Kelly Whalen

Kelly Whalen — Sat, 21 Apr 2012 01:41:00 +0000

No worries! I just wanted to point it out so readers would know who the other mystery lady is.

I think we’ll be seeing more and more of this in the future.

By: Stephanie Schwab

Stephanie Schwab — Sat, 21 Apr 2012 01:36:00 +0000

Indeed! So many creative, smart women are finding ways to combine work and family in such cool ways.