Comments on: Gaming The Ethics Of Social Media

By: The Ethics War Over Sponsored Content: Marketers Know Better Than Journalists How This Battle Will End

Sun, 07 Apr 2013 14:25:02 +0000

[...] too. That book sold 10,000+ copies. (Full disclosure: We used some of the same tactics used by Dave Kerpen and decried by B.J. Mendelson; those aren’t new [...]

By: The Ethics War Over Sponsored Content: Marketers Know Better Than Journalists How This Battle Will End | Greatwhitemarketing

Thu, 14 Mar 2013 14:11:08 +0000

[...] too. That book sold 10,000+ copies. (Full disclosure: We used some of the same tactics used by Dave Kerpen and decried by B.J. Mendelson; those aren’t new [...]

By: The Ethics War Over Sponsored Content: Marketers Know Better Than Journalists How This Battle Will End | MarketingProfs Daily Fix Blog

Thu, 14 Mar 2013 14:03:19 +0000

[...] too. That book sold 10,000+ copies. (Full disclosure: We used some of the same tactics used by Dave Kerpen and decried by B.J. Mendelson; those aren’t new [...]

By: The Pursuit of Writing | OnliGence™

The Pursuit of Writing | OnliGence™ — Fri, 07 Dec 2012 21:10:02 +0000

[...] Gaming The Ethics Of Social Media [...]

By: Maegan Anderson

Maegan Anderson — Wed, 05 Dec 2012 09:55:00 +0000

There are a lot of the, around, that is true, but it needs to be one whose work ethics and values of social media are usually in harmony with your personal company and employee. It is really an investment.

By: Gaming The Ethics Of Social Media « National-Express2011

Gaming The Ethics Of Social Media « National-Express2011 — Fri, 23 Nov 2012 03:25:56 +0000

[...] on http://www.socialmediaexplorer.com Sharen mit:TwitterFacebookGoogle +1TumblrPinterestEmailMoreLinkedInLike this:LikeBe the first to [...]

By: Claire Dunford

Claire Dunford — Thu, 22 Nov 2012 11:00:00 +0000

I have to say I agree with you up to a point Matt. Just because other people are doing it doesn’t mean we should, or even would, jump in with both feet.

There are best practice, rules of engagement if you like, that I believe we should try to stick to. I might start like sounding like one of Jason’s “Fuzzywuzzys” now but, I believe we should all respect the agreed way of doing things. How many times have I seen a large company or brand openly flouting Ts&Cs on Facebook? I then get clients coming to me asking why they too can’t put their contact details on a cover photo and run a competition on their wall… Well, it’s not something I want to be associated with for one thing…

Sometimes the “other guys are doing it” arguement just doesn’t wash.

By: professional copywriting

professional copywriting — Thu, 22 Nov 2012 03:22:00 +0000

The ultimate object of marketing is to sell
products and regardless of what your ethical stance is on using social media,
if your efforts aren’t producing tangible results, like revenue, then they are
a waste of time. Warm and fuzzy is great but it doesn’t pay the bills. It is
also clear that marketing on social media is only a part of a larger strategy,
probably a small part at that, and that the real focus of marketing is to make
a connection with your customers by whatever means is open to you. If that is
gaming the system then so be it.

By: Chris Syme

Chris Syme — Tue, 20 Nov 2012 14:27:00 +0000

We can always rely on you to write about something that gets people thinking. Personally, I question whether social media actually has any ethics. Marketing has always been about workarounds. Some call it differentiation. Oh well. The only unfortunate thing about a situation like this is that the buyer has been duped. So like everything else, buyer beware. I always wonder if people that do such things have a nagging thought somewhere deep down that the plaque on the wall is just a sham. I couldn’t live with that–I’m too competitive. Every trophy has to be real.

By: JasonFalls

JasonFalls — Mon, 19 Nov 2012 22:03:00 +0000

Fair and thanks for the perspective, B.J. I’d never discussed the practice with Dave before but seem to recall the news he’d done this surfacing before with no real reaction from anyone. It would certainly be interesting to see if he’d publicly acknowledged the practice before last week.

By: Brandon Mendelson

Brandon Mendelson — Mon, 19 Nov 2012 21:52:00 +0000

The only thing I want to add to all this is that my issue isn’t with the bulk purchasing of books by marketing authors. I’ve been informed by many this is a routine practice. I’m not crazy about it, but that seems to be an industry norm and not an exception.

That said, the reason for all this controversy is due to the fact that Dave Kerpen informed WOMMA staff, the moderator John Moore, and myself not to mention that he bulk purchased his books because he “didn’t want people to know about it”. He is only now, after outing himself on stage, saying that he’s been transparent about this since the beginning; however, previous claims by him suggesting social media is what made him a New York Times Best Selling Author (that I’ve seen anyway) do not mention the bulk purchasing anywhere.

Here’s the full story: http://bjmendelson.com/2012/11/14/ever-wonder-why-people-hate-social-media-marketers-let-me-tell-you-a-story/