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Episode 3 of our Holy Fark! series with Fark.com founder and author Drew Curtis turns the focus on traditional media. Curtis says newspapers and television news aren’t in trouble, as many industry watchers say, they’re just used to larger profits. He then takes us through an explanation of why the Internet is outing the advertising model of legacy media as a rip-off and asserts that social media is “the way to go” in terms of reaching audiences.

[youtube]http://www.youtube.com/watch?v=SqUljvpWcss[/youtube]

For more, check out Holy Fark! Part 1 and Holy Fark! Part 2.

[tags]Drew Curtis, Fark, Fark.com, advertising, media, newspapers, mass media, Jason Falls[/tags]

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About Jason Falls

Jason Falls

Jason Falls is the founder and editor of Social Media Explorer and its companion learning community Exploring Social Media. He is a leading thinker, educator, speaker and consultant in the world of social media marketing, public relations, digital marketing and communications. Please connect with him on Twitter (@JasonFalls).

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