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Putting Social Media In The Newsroom

by Jason Falls · September 21, 200812 comments

The early feedback from my Blog World Expo panel, “Putting Social Media In The Newsroom: How Social Media Can Help Traditional Media Maintain Relevance,” is very positive. Of course, few people will tell you it stunk to your face, so we’ll see. The slide show:

Putting Social Media In The Newsroom

View SlideShare presentation or Upload your own. (tags: bwe08 social)

My fellow panelists, Jeremy Pepper and Daniel Honigman, were the stars of the show of course. Both a brilliant guys and it was an honor to have them there as our expert opinion leaders.

I would love to hear more feedback on the panel, the topic and so on. Please use the comments section for that below.

The lasting thoughts I challenged everyone to think about, blog about and help start conversations about include:

  • Embrace intelligence of audience – Let us trust our communities can use the tools appropriate. But what are the risks of doing so?
  • Protection for citizen journalists – Where does libel fit in citizen journalism and should traditional media outlets that embrace it extend their protections to their community? (Hat tip to Keith Rhoda for the thought.)
  • Separate and elevate paid staff content – How can we keep trained journalists and their content as the core of media?
  • Prove the business model – How can media outlets use social media content to drive business and solidify the bottom line?
  • Change the advertising model – Cost per click and cost per thousand aren’t sustainable business models. What can media outlets to do engage their audiences with or around advertisers or their products? How do we see cost per engagement or cost per performance models evolving?

I don’t consider these to be statements of fact leading to questions, but just hypothesis to invigorate discussion. I’m excited to see what people have to say about them

Thanks to all who came, Tweeted it and so on. It was fun and I was thrilled to discuss the topic with each of you.

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About Jason Falls

Jason Falls

Jason Falls is the founder and editor of Social Media Explorer and its companion learning community Exploring Social Media. He is a leading thinker, educator, speaker and consultant in the world of social media marketing, public relations, digital marketing and communications. Please connect with him on Twitter (@JasonFalls).

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Tagged as: citizen journalism, Media And Journalism, Social Media Marketing

Comments & Reactions

Comments Policy

Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • http://danielhonigman.com dan360man

    Thanks for having me, man. I look forward to next time!

  • http://adamjacksonlive.com adamjackson

    Blogworld was fantastic. I just saw your photo on a Jones soda bottle. Good work this weekend.

  • http://socialmediaexplorer.com JasonFalls

    You were the start of the show, dude. Thanks for being a part of it. As the conversation continues, you'll certainly be a part of it, with or without me. Looking forward to a cigar and a cocktail in Chicago sometime.

  • http://socialmediaexplorer.com JasonFalls

    Damnit! I didn't see my bottle. If you see it again, snap a pic. I figured I wasn't cool enough to make a label. Oh well.

  • http://barbararozgonyi-wiredprworks.com Barbara Rozgonyi

    Thanks to you all for a lively panel discussion!

    When I tweeted this quote from you, Jason: “we need to be establishing parameters and rule set for how we can operate/respect accuracy, integrity” another person on twitter suggested a journalism professor watch.

    Because my Internet connection was iffy during your session, I captured my tweets in a post to share. Thanks so much for posting your presentation! Always good to see you and hear you!

  • http://socialmediaexplorer.com JasonFalls

    Thanks Barbara. I can't wait to read your post. Please do make sure I see it, though if you link here, I'll get a pingback.

    And as far as journalism professor watch goes, academia is going to have to find a way to pay better. I was a college athletics PR guy for 11 years and after my first job in the “real” world, I wondered what the hell I was thinking getting paid 1/2 as much for 2X as much work all those years.

    But I wouldn't not consider an opportunity to adjunct or something. That would be cool.

    Thanks for the input and for coming to the session.

  • http://www.airmarketing.com/blog/?p=107 Where Exactly Does Social Media Belong? | The AIR Blog

    [...] on group pages asking for additional information or clarification. Also, do not forget that members of the press may use the content on your blog as story ideas for offline publications – a function primarily served by your PR [...]

  • http://www.my-creativeteam.com/blog/?p=833 THINKing » Links – 9/25/2008

    [...] Putting Social Media In The Newsroom [...]

  • http://www.livingstonbuzz.com/2008/09/25/buzz-meter-timespeople/ Buzz Meter: TimesPeople » The Buzz Bin

    [...] experience the pressure to follow the online media trend, NYTimes.com brings a whole new level of competition with a social network. Businesses are allowing social network usage in the office, acknowledging the trend and growth of [...]

  • http://www.socialmediaexplorer.com/2009/02/26/how-journalists-can-leverage-social-media/ How Journalists Can Leverage Social Media | Social Media Explorer

    [...] summer I spent a good deal of time researching and preparing a presentation for Blog World & New Media Expo on putting social media in the newsroom. The point was to show media outlets how some were using [...]

  • http://www.easyrecovery.ie/ Data Recovery

    Social media is now part of our interest

  • http://www.easyrecovery.ie/ Data Recovery

    Social media is now part of our interest

– Category – Media And Journalism

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