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About Ike Pigott

Ike Pigott

In his previous life, Ike Pigott was an Emmy-winning TV reporter, who turned his insider's knowledge of the news cycle into a crisis communications consultancy. At the American Red Cross, serving as Communication and Government Relations Director for five southeastern states, Ike pioneered the use of social media in disaster. Now -- by day -- he is a communications strategist for Alabama Power and a Social Media Apologist; by night, he lurks at Occam's RazR, where he writes about the overlaps and absurdities in communications, technology, journalism and society. Find out how you can connect with Ike or follow him on Twitter at @ikepigott. He also recently won the coveted "Social Media Explorer contributing writer with the longest Bio" award.

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Comments Policy

Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • Alabamabluedot

    One thing that made it difficult for me to follow the #ALHaves and #ALNeeds hashtags was how many people re-tweeted those tweets. My twitter feed was so full of the same thing over and over again, that it was difficult to discern the actual needs. The #alwx hashtag had the same problem. I don’t think any of us as individuals have so many followers that our re-tweets will reach enough people to make it worth clogging the conduit.

    • http://occamsrazr.com Ike Pigott

      You raise a great point, that the Achilles’ Heel of any crowdsourced effort is that the channels can clog with well-meaning people who think they are helping, but just add to clutter and noise.

      However, being able to slice through the pile with multiple terms (such as “#ALHaves + water” does make it easier to weed out those duplicates. As more agencies get hip to the system, you’ll see more productive structure emerge.

      At the very least, though, businesses can seize the opportunity to learn more about how they can mine data in real time.

  • http://occamsrazr.com Ike Pigott

    POSTSCRIPT: A few weeks later, Joplin, Missouri was racked by a killer tornado. Jamie suggested the #MOhaves and #MOneeds tags to the Governor’s Office, and within hours the state of Missouri was officially asking people to coordinate using those hashtags.

    It would be interesting to deep-dive back and see how much it cut down on the overlapped ReTweet behavior.

  • http://www.mommyfactor.net/ Onica {MommyFactor}

    amazing stuff. it good to see the ways technology and social media can be used for good. besides self prromotion

    • http://occamsrazr.com Ike Pigott

      Thank you.

      Have you taken a moment to figure out your personal social media disaster plan?