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My friends at Postrank unveiled yet another cool public tool this week. Postrank Labs now allows you to compare and contrast three separate websites based on their engagement scores. Consider it kind of a Compete.com view of a given blog or website’s engagement rather than traffic.

Something I noticed about Labs was that it also delineated out five subdomains within each website and scored their respective engagement score. This was the first I’d ever seen someone have the ability to determine differences between subdomains. Certainly, the information is there and accessible somehow (otherwise Postrank wouldn’t have it), but I’d not seen it yet.

PostRank Inc.
Image via Wikipedia

I’m sure some techy is going to make fun of me for not tapping into publicly available API data and cross-grid hexing some morpheous node to flip on the sphincter, but I don’t know how to do that, so put a sock in it and get back to your World of Warcraft, dork.

The division and comparison of subdomains is interesting, even exciting, because it gives public relations professionals, marketers and anyone else trying to determine which blogs are more important, impactful or influential the ability to do so within WordPress.com, Blogspot.com (Blogger.com) and Typepad.com blogs. If a blog is run from one of those services and is “hosted” or contained within the WordPress.com servers, for example, it appears as blogname.wordpress.com. When you typically run traffic or engagement reports on the domain, you get results for everything on WordPress.com which is essentially useless.

Being the general pain in the ass I can be, I asked Carol Leaman, Postrank’s lovely (and patient) CEO, if I might get my hands on the sub-domain data for the three services mentioned. She gave me that and then some. (So much so that I can’t possibly cover it in this post. Hint.)

Without further ado, here’s a listing of the top 10 blogs, based on cumulative Postrank engagement scores (look here to learn what that encompasses) for the last three months, of each of the three major blogging subdomains. To access more of the lists, you or your developer (provided they aren’t tied up with Lord of the Rings … heh) can apply for and access that data through Postrank’s API.

Rank Blogger.com Score Author Topic
1 althouse.blogspot.com 583664 Ann Althouse Legal
2 stacievaughansblog.blogspot.com 462474 Stacie Vaughan Product Reviews
3 globaleconomicanalysis.blogspot.com 371812 Mike Shedlock Investments
4 press-gr.blogspot.com 329717 Tolis Voskopoulos Greek Politics
5 shakespearessister.blogspot.com 298527 Melissa McEwan Politics/Pop Culture
6 claycord.blogspot.com 288925 Mayor of Claycord Contra Costa Co. News
7 googleblog.blogspot.com 285463 Google Staff Official Google Blog
8 theimmoralminority.blogspot.com 284178 Gryphen Politics
9 sbynews.blogspot.com 271342 Joe Albero Salisbury (Md.) News
10 spoilerslost.blogspot.com 264054 Dark UFO Lost/TV/Pop Culture
Rank WordPress.com Score Author Topic
1 citizenwells.wordpress.com 206361 Citizen Wells Legal/Current Events
2 riverdaughter.wordpress.com 171672 RD Politics/Current Events
3 rebloggingns.wordpress.com 166652 Reblogging Staff Pop Culture/Gay Issues
4 aculturedleftfoot.wordpress.com 166082 Yogi’s Warrior Arsenal Football Club (Soccer)
5 educar.wordpress.com 137065 Paulo Guinote Portuguese Education
6 ahestan.wordpress.com 111565 Omid Hosaini Middle Eastern Issues
7 tennisplanet.wordpress.com 85610 Tennis Planet staff Tennis
8 theophylepoliteia.wordpress.com 83526 Not Determined Romanian Politics/Society
9 panosz.wordpress.com 80576 Panos Greek Politics
10 pequenosdelitos.wordpress.com 77266 PD Portuguese Adult/Pornography
Rank Typepad.com Score Author Topic
1 sethgodin.typepad.com 274481 Seth Godin Marketing
2 economistsview.typepad.com 179591 Mark Thoma Economics
3 justoneminute.typepad.com 140983 Tom MacQuire Politics
4 daryllorettecafe.typepad.com 118310 Daryl Lorette Personal Blog/Issues
5 failedmessiah.typepad.com 93754 Shmarya Rosenberg Orthodox Judaism
6 timesonline.typepad.com 93562 Daniel Finkelstein London Times Columnist
7 atlasshrugs2000.typepad.com 85972 Pamela Geller Politics/Religion
8 delong.typepad.com 69298 Bradford DeLong Economics
9 illinoisreview.typepad.com 61757 Dennis LaComb Conservative Politics
10 wilwheaton.typepad.com 59339 Wil Wheaton Celebrity Blog/Writing

I found the lists interesting and have some thoughts that might bubble up, but I’m more interested in hearing your reactions. What do you think of the top blogs in each platform. Any surprises? Any anomalies? The comments are yours.

NOTE: Some of the blogs contain content that might be offensive or unsuitable for your tastes. Click through at your own risk.

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About Jason Falls

Jason Falls

Jason Falls is the founder and editor of Social Media Explorer and its companion learning community Exploring Social Media. He is a leading thinker, educator, speaker and consultant in the world of social media marketing, public relations, digital marketing and communications. Please connect with him on Twitter (@JasonFalls).

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Comments & Reactions

Comments Policy

Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • http://www.obsessedwithconformity.com Jim Mitchem

    That people are litigious creatures?

  • http://www.adventuresonline.com/adventures-online-web-design/karen-callahan Karen C

    Very interesting. No surprise that porn, politics, and pop culture are in the top ten. No surprise about Google's rank either. I AM intrigued by those bloggers who have kept their names private. I'll have to check those out.

    Look forward to more info in the (hint) future.

    Posting a link from my blog in tomorrow's post.

  • http://www.facebook.com/people/Shawn-Morton/500320191 Shawn Morton

    Does this include WordPress, Typepad or Blogger blogs that use a custom domain name (myblog.com) versus the hosted subdomain one (myblog.wordpress.com)?

  • http://buzz.reality-tape.com/story.php?id=51004 buzz

    Top 10 Blogs On WordPress, Blogspot and Typepad Platforms…

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  • http://socialmediaexplorer.com JasonFalls

    To my knowledge, no. It's an analysis of subdomains only, but I'll leave
    that up to Postrank to confirm.

  • http://riverdaughter.wordpress.com/2010/05/19/open-thread-a-celebration-is-in-order/ Open Thread: A Celebration is in Order « The Confluence

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  • apikoros

    A slight nit… Economist's View is written by Mark Thoma, not Mark Thomas.

  • http://socialmediaexplorer.com JasonFalls

    Thanks for catching that. I'll edit now!

  • http://www.adventuresonline.com/898/top-blogs-and-top-bloggers Top Blogs and Top Bloggers |
  • http://www.1sama.wordpress.com sama

    ahestan.wordpress.com is for “Omid hosaini” not “hope hosaini”. correct that please.

  • http://socialmediaexplorer.com JasonFalls

    Corrected. Thank you!

  • http://postrank.com PostRank

    This only includes platform-hosted domains, so not myblog.com that happens to use WordPress behind the scenes, for example. That said, Ilya was in contact with Matt Mullenweg and we may be getting a hold of those custom domain sites on the WordPress platform, which would be some pretty cool data to slice and dice. Stay tuned!

  • http://twitter.com/sandrasims Sandra Sims

    I'm curious why some bloggers choose to stay on these platforms. I started on blogger but moved on to my own domain a long time ago. I still keep those blogs live just to redirect people to the new URL. There's a lot of advantages to using your own domain.

  • http://www.mbnolan.com Mark B. Nolan

    QuantCast lets you see stats by subdomain (but obviously you have to type them all in manually)

  • http://socialmediaexplorer.com JasonFalls

    Good question, Sandra. I think for most it's just a matter of convenience
    and less hassle. While you and I might be comfortable with the tech, most
    people aren't. FTP is something most people think is a package delivery
    service (come to think of it, it kinda is … heh). But at the same time, I
    agree that self-hosted is much more versatile. Still, these folks are doing
    something right and on a hosted platform.

  • http://simplystacie.net/me-in-the-top-blogger-com-blogs/ Me in the Top Blogger.com Blogs??? | Simply Stacie

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  • http://twitter.com/brandonchicago Brandon Andersen

    Sandra, I'm surprised at the caliber of the sites that are still on these platforms too. Like Jason says, it's probably just for convenience. Plus, having it hosted on a platform like this means they don't have to deal with constant updates and the threat of their blogs getting hacked. Still, I would suggest to them to get their own domains as that often helps out a lot with SEO. Then again, I don't get hundreds of retweets for anything I write, so maybe they're on to something. :)

  • http://twitter.com/sandrasims Sandra Sims

    I wouldn't mind not having to deal with bugs every time WordPress gets updated!

  • http://simplystacie.net Stacie Vaughan

    What a shock to see my blogspot blog (http://stacievaughansblog.blogspot.com) to be listed here!!! I actually switched to my own domain on WordPress less than 2 weeks ago. I figured it was about time I got my own domain! Thanks for sharing this!

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  • http://www.momswearyourtees.com Scarlet

    I'd say you nailed it! Those are some great blogs. I read some of them on a regular basis but I had no idea what their rank was!

  • http://www.thepostemail.com/2010/05/25/congratulations-to-citizen-wells-for-the-highest-engaged-wordpress-blog/ Congratulations to Citizen WElls for the Highest-”engaged” Wordpress Blog | The Post & Email

    [...] 25, 2010) — Last week, a new internet media tool was launched which measures the “engagement” of readers of WordPress, Typepad and [...]

  • yreadthis

    Its good to see the blogs at an single search. Thanks for sharing the post.

  • http://www.socialmediaexplorer.com/2010/06/02/the-top-25-tumblr-com-blogs/ The Top 25 Tumblr Blogs

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  • http://www.rosezzy.com/watch-the-pillars-of-the-earth-season-1-episode-3/ Renantech

    so what do you think the best blogging platform to used? because most of my friends used wordpress.

  • http://www.wordpressblogs.com.au/ Wordpress Blogs

    Wow interesting data you got there. I prefer using WordPress as it looks professional, but other platforms are also okay.

  • http://betheexpert.wordpress.com/2010/09/11/top-10-blogs/ Top 10 Blogs (by platform) « BE THE EXPERT

    [...] 10 Blogs (by platform) September 11, 2010 // 0 Information gleaned from A First-Ever Look At The Top Blogger.com WordPress.com & Typepad.com Blogs?, which can be found on SocialMediaExplorer.com (May 19 2010); written by Jason [...]

  • http://www.myoptimind.com/search-engine-optimization.html christine@seo philippines

    There are too many great host of blog that available such as TypePad, Live Journal and Blog. but most of people use Blogger and WordPress as their blog engine and host. I am currently using wordpress and typepad for my blogs..I think these are the best platform out there to reach audience as well as search engines.

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  • Tyler F. Long

    This is a pretty interesting and well presented set of blogs. Some of these on here are definitely worth checking out!

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  • Martin Gavin7

    Thanks for sharing great list of blogs with us. “Geomarketing” will definitely try it…
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  • Dado

    Hi,
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  • Samuelsen Stone

    These are good, but I think http://www.heybanana.com is the best!

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  • Sixti1

    Nice set of blogs, i will check some of these out.

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  • Magomerlyn

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  • Big Wendy

    Thanks for the list. Interesting what is popular out there.

    http://thatgirlrocks.wordpress.com

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  • http://www.mettechnology.co.uk web design stockport

    Great List for the Top 10. Its a strange world nowadays !

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  • http://www.michelelewis.com Michele Lewis

    thanks for the list. i'm considering changing platforms and this helped confirm my decision.

  • Boycott

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    I am an American man, and I have decided to boycott American women. In a nutshell, American women are the most likely to cheat on you, to divorce you, to get fat, to steal half of your money in the divorce courts, don't know how to cook or clean, don't want to have children, etc. Therefore, what intelligent man would want to get involved with American women?

    American women are generally immature, selfish, extremely arrogant and self-centered, mentally unstable, irresponsible, and highly unchaste. The behavior of most American women is utterly disgusting, to say the least.

    This blog is my attempt to explain why I feel American women are inferior to foreign women (non-American women), and why American men should boycott American women, and date/marry only foreign (non-American) women.

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  • http://www.rescuetemplates.com Rescuetemplates

    Thanks for the info. I will check some blogs.

  • http://www.promodirect.com Branding Tips

    This is an amazing list thanks for posting this update… it was extremely helpful!

  • http://blogtothenextone.blogspot.com/ Juliannajavor

    Great list for learning about blogs….thanks.

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    check out my music blog http://healtheworldwithmusic.b…/!! thanks

  • http://twitter.com/templecoombe Templecoombe Limited

    great post, I am using Blogspot as my chosen platform at the moment but I am thinking of changing to WordPress for its flexability? Looking at your post I may stay with Blogger now? any thoughts?

  • http://roundedoff.com/2011/01/23/this-is-a-new-article/ This is a new article | Roundedoff

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    i just started a new blog. please help me spread the word!

  • Guest

    sorry i forgot the link: http://rosyfashion.blogspot.co…/

  • http://dishnetwork-dishtv.blogspot.com DishTVBlog

    Thanks for the list! I've been wanting something like this.

  • http://www.andremoves.com man and van

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  • The Critical Eye

    lists like this are always helpful! check out my blog if you want some fun reads

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    thanks!

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  • Richard Gadsden

    For at least a few,  it’s the belief that Google can survive a DDOS better than anything they can afford to run themselves.  I know that’s true for Shakesville which got DDOS’ed off their own server back to blogger.

  • Richard Gadsden

    For at least a few,  it’s the belief that Google can survive a DDOS better than anything they can afford to run themselves.  I know that’s true for Shakesville which got DDOS’ed off their own server back to blogger.

  • http://koowie.com Koowie

    Thanks for the list.

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  • http://photonuke.blogspot.com/ alexandru

    sandra i am agree with Brandon.. plus maybe for many is just the start and after the way they develop will have a private domain ..

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    I do wonder what you think of bing and how Trust does/will play a role in their results. it seems to me from a rather preliminary and cursory look at some results and comparing those to over at google and yahoo, that bing ofter relies more on the keyword/s being the actual url,

  • Emo manan

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  • Susan Gosselin

    I don’t know how I managed to miss this post.  Just stumbled upon it today.  These results really give me pause.  Seth Godin’s the only person in the social media sphere to break into this list? Portugese education?  The top 10? I find these results mystifying.  No Slate, Huffpost, major publication blogs?  Are those blogs even counted, because they are attached to a major website? 

    If I’m making a PR list to contact bloggers, this isn’t particularly helpful.  I’ve been doing a lot of this lately, BTW.  The major pr list generation engines have started adding bloggers into their results.  And that’s helpful.  But it absolutely no substitute for footwork.  You have to actually visit each and every one of those sites, check out the content they’re covering, see what their narrative is, their audience, and so on.  They may be nuts.  Sure, they may be covering your category, but they may be getting an audience talking about why every business in your category sucks.  Their traffic is important, to be sure.  But I would almost rather work with a sane blogger with great content and a small audience than a blowhard with a big audience.  These tools are, at best, an interesting piece of introductory information.

    Frankly, these results raise serious questions for me.  I’ve been messing with a lot of measurement tools lately, and I’ve been perplexed by a lot of the results I’m seeing. I know they’re missing a lot.  I feel like it’s only getting about 70 percent of the true results.

    Honestly, if you want to get the real truth, I think you have to hire NetBase or KD Paine or something.  What the heck.

  • Susan Gosselin

    I don’t know how I managed to miss this post.  Just stumbled upon it today.  These results really give me pause.  Seth Godin’s the only person in the social media sphere to break into this list? Portugese education?  The top 10? I find these results mystifying.  No Slate, Huffpost, major publication blogs?  Are those blogs even counted, because they are attached to a major website? 

    If I’m making a PR list to contact bloggers, this isn’t particularly helpful.  I’ve been doing a lot of this lately, BTW.  The major pr list generation engines have started adding bloggers into their results.  And that’s helpful.  But it absolutely no substitute for footwork.  You have to actually visit each and every one of those sites, check out the content they’re covering, see what their narrative is, their audience, and so on.  They may be nuts.  Sure, they may be covering your category, but they may be getting an audience talking about why every business in your category sucks.  Their traffic is important, to be sure.  But I would almost rather work with a sane blogger with great content and a small audience than a blowhard with a big audience.  These tools are, at best, an interesting piece of introductory information.

    Frankly, these results raise serious questions for me.  I’ve been messing with a lot of measurement tools lately, and I’ve been perplexed by a lot of the results I’m seeing. I know they’re missing a lot.  I feel like it’s only getting about 70 percent of the true results.

    Honestly, if you want to get the real truth, I think you have to hire NetBase or KD Paine or something.  What the heck.

  • http://socialmediaexplorer.com JasonFalls

    Keep in mind, Susan, these are not only rankings from a couple years ago, but are rankings of each platform’s hosted blogs. HuffPo, etc., are self-hosted, therefore would not be in the rankings. These are just rankings of the most popular blogs within the WordPress.com or Blogger.com or TypePad.com domains. Anyone hosting their site on software outside the free offerings of these platforms isn’t listed.

    Thus, it’s not a reliable list if you’re segmenting by topic.

  • http://www.vistastores.com/ Vista Stores

    @JasonFalls:disqus I don’t want to oppose on this blog comment. But, This blog post is quite old and need to refresh it. Today, I have created my own blog on WordPress http://vistastores.wordpress.com/ and eager to see my blog post on this kind of list. :) BTW: nice work man!