Jason Falls

Jason Falls

The technology and fusion of ideas to create new tools for public relations professional keeps getting better. BuzzStream, currently in private beta but far enough along to afford me a test drive, is a product to keep and eye on for public relations professionals, particularly those who handle media and blogger outreach. The web-based software is essentially a contact management system (think CRM for your journalists and bloggers) with several Web 2.0 additions that make it unbelievably useful.

How it works is almost ridiculously simple. Once you sign up, tell it your various information (including Twitter login and password) and drag the BuzzStream Media Bookmarklet to your browser’s bookmark toolbar, you’re ready to go. Visit a blog or media site. Click on the bookmarklet. A contact window pops up. The software scans the site and pulls the pertinent available contact information for that blogger or journalist, including email address, Twitter account and even URLs for contact forms. You can edit the information manually if the spiders don’t catch the right information or if you just want to be thorough with a manual search.

Hit save. That blogger is now in your system.

From BuzzStream, you click on the email address of the blogger. Your email software opens and you reach out with a pitch or introduction. The system blind carbon copies itself on the email and dumps it into a conversation history. (You also get the BCC email address in case you don’t originate the email from BuzzStream.) If the blogger replies, or even sends you an @ message or a direct message on Twitter (and @ message being a public tweet replying to you or mentioning your Twitter name), BuzzStream adds that communication to the conversation history.

BuzzStream Contact Details Image

My BuzzStream contact details and conversation stream from CEO Paul May

What the platform enables is a documented trail of contact and conversation between you and that media outlet. I say media outlet because, while the software is likely being positioned as a blogger outreach tool, it works for traditional journalists as well.

There is similar functionality built in to work flow management tools like the one in Radian6, but for those wanting a contact management solution for media outreach specifically, BuzzStream, I think, will quickly become a solution of choice for PR pros.

While the software is in private BETA, the first 50 of you who click through below and sign up will get an invite to try the platform out. Special thanks to Paul May, BuzzStream’s CEO and co-founder for extending the opportunity for Social Media Explorer readers.

CLICK HERE FOR A BETA INVITE FORM

For those of you who aren’t quick enough to get in early, keep an eye on BuzzStream at http://www.buzzstream.com or follow their progress on Twitter at http://twitter.com/buzzstream .

If you are fortunate enough to get in and test the software, jump in the comments and tell us what you think, bugs you find and other thoughts on the good, bad and indifferent of the service.

And just to note, BuzzStream already has a linkbuilding system similar that is beyond private beta. I checked into it and it is an above-board, ethical approach to networking with like-minded bloggers and what-not to build links with one another. I’m not big into linkbuilding as a practice, but they do it honestly, which I admire.

May wasn’t certain about pricing because BuzzStream wants to get feedback from individuals and agencies to help determine a fair market value for the service. I’ve tested it with a series of bloggers I’m reaching out to for a client and would happily pay $40-50 a month if I were an individual consultant for the product. Agency or enterprise level groups that need more space, logins/users, etc., I would expect could pay anywhere from $150 to $500 a month depending upon the size and scope or need. I’m sure May will be watching the comments, so chime in and help determine what’s fair.

The comments are yours. What say you?

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About Jason Falls

Jason Falls

Jason Falls is the founder and chief instigator for Social Media Explorer's blog. He is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for CafePress, one of the world's largest online retailers. His opinions are his, not necessarily theirs. Follow him on Twitter (@JasonFalls).

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Comments Policy

Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • http://socialmediaexplorer.com JasonFalls

    Thanks for the comment. I think you're referring to their linkbuilding product. This one is new and separate, thought the interfaces and the principle remains the same … manage relevant contacts to build relationships, whether they are links or media/blogger contacts. Try it out and report back. We'd love to know what you think about it.

  • http://socialmediaexplorer.com JasonFalls

    Thanks for the comment. I think you're referring to their linkbuilding product. This one is new and separate, thought the interfaces and the principle remains the same … manage relevant contacts to build relationships, whether they are links or media/blogger contacts. Try it out and report back. We'd love to know what you think about it.

  • http://socialmediaexplorer.com JasonFalls

    Thank you, Paul. The service is very useful. Hope this post helps as our SME readers dive in and give you good feedback on the tool. We're very thankful for the trial runs. And I will find you today!

  • http://socialmediaexplorer.com JasonFalls

    Thank you, Paul. The service is very useful. Hope this post helps as our SME readers dive in and give you good feedback on the tool. We're very thankful for the trial runs. And I will find you today!

  • http://socialmediaexplorer.com JasonFalls

    Thank you, Paul. The service is very useful. Hope this post helps as our SME readers dive in and give you good feedback on the tool. We're very thankful for the trial runs. And I will find you today!

  • http://socialmediaexplorer.com JasonFalls

    Thank you, Paul. The service is very useful. Hope this post helps as our SME readers dive in and give you good feedback on the tool. We're very thankful for the trial runs. And I will find you today!

  • http://socialmediaexplorer.com JasonFalls

    Thank you, Paul. The service is very useful. Hope this post helps as our SME readers dive in and give you good feedback on the tool. We're very thankful for the trial runs. And I will find you today!

  • http://socialmediaexplorer.com JasonFalls

    Thank you, Paul. The service is very useful. Hope this post helps as our SME readers dive in and give you good feedback on the tool. We're very thankful for the trial runs. And I will find you today!

  • Fancy_Lad

    Ah, I see – didn't notice there were two separate services. I clicked the “beta invite form” link on your blog and just went where it took me, which must have been on the linkbuilding side of things, not the BuzzStream for PR and Social media. Fratz! I hope it's not to late to get on the Beta for the BuzzStream PR/Social Media do-hickey.

  • Fancy_Lad

    Ah, I see – didn't notice there were two separate services. I clicked the “beta invite form” link on your blog and just went where it took me, which must have been on the linkbuilding side of things, not the BuzzStream for PR and Social media. Fratz! I hope it's not to late to get on the Beta for the BuzzStream PR/Social Media do-hickey.

  • Fancy_Lad

    Ah, I see – didn't notice there were two separate services. I clicked the “beta invite form” link on your blog and just went where it took me, which must have been on the linkbuilding side of things, not the BuzzStream for PR and Social media. Fratz! I hope it's not to late to get on the Beta for the BuzzStream PR/Social Media do-hickey.

  • http://www.twitter.com/Fancy_Lad Fancy_Lad

    Ah, I see – didn't notice there were two separate services. I clicked the “beta invite form” link on your blog and just went where it took me, which must have been on the linkbuilding side of things, not the BuzzStream for PR and Social media. Fratz! I hope it's not to late to get on the Beta for the BuzzStream PR/Social Media do-hickey.

  • http://www.twitter.com/Fancy_Lad Fancy_Lad

    Ah, I see – didn't notice there were two separate services. I clicked the “beta invite form” link on your blog and just went where it took me, which must have been on the linkbuilding side of things, not the BuzzStream for PR and Social media. Fratz! I hope it's not to late to get on the Beta for the BuzzStream PR/Social Media do-hickey.

  • http://www.twitter.com/Fancy_Lad Fancy_Lad

    Ah, I see – didn't notice there were two separate services. I clicked the “beta invite form” link on your blog and just went where it took me, which must have been on the linkbuilding side of things, not the BuzzStream for PR and Social media. Fratz! I hope it's not to late to get on the Beta for the BuzzStream PR/Social Media do-hickey.

  • Pingback: Social Media CRM tool Buzzstream by Steven Van Gaever at Pekes en Ertjes

  • http://www.tommartin.typepad.com/ tom martin

    Jason

    Thanks for pointing me to this software and for the beta invite. Just downloaded and started playing with it. Very nice and I can certainly see how this could become a valuable web-based CRM tool for our outreach efforts.
    @TomMartin

  • http://www.tommartin.typepad.com/ tom martin

    Jason

    Thanks for pointing me to this software and for the beta invite. Just downloaded and started playing with it. Very nice and I can certainly see how this could become a valuable web-based CRM tool for our outreach efforts.
    @TomMartin

  • http://www.tommartin.typepad.com/ tom martin

    Jason

    Thanks for pointing me to this software and for the beta invite. Just downloaded and started playing with it. Very nice and I can certainly see how this could become a valuable web-based CRM tool for our outreach efforts.
    @TomMartin

  • http://www.tommartin.typepad.com/ tom martin

    Jason

    Thanks for pointing me to this software and for the beta invite. Just downloaded and started playing with it. Very nice and I can certainly see how this could become a valuable web-based CRM tool for our outreach efforts.
    @TomMartin

  • http://www.tommartin.typepad.com/ tom martin

    Jason

    Thanks for pointing me to this software and for the beta invite. Just downloaded and started playing with it. Very nice and I can certainly see how this could become a valuable web-based CRM tool for our outreach efforts.
    @TomMartin

  • http://www.tommartin.typepad.com/ tom martin

    Jason

    Thanks for pointing me to this software and for the beta invite. Just downloaded and started playing with it. Very nice and I can certainly see how this could become a valuable web-based CRM tool for our outreach efforts.
    @TomMartin

  • http://www.tommartin.typepad.com/ tom martin

    Jason

    Thanks for pointing me to this software and for the beta invite. Just downloaded and started playing with it. Very nice and I can certainly see how this could become a valuable web-based CRM tool for our outreach efforts.
    @TomMartin

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  • http://www.vestadvertising.com/ Susan Gosselin

    Jason– Great post. This product is a good one, intuitive, even. However, it reminds me very much of some of the high end products Vocus puts out that allows you to have advanced logs of everything you've done and said with a particular media contact. It seems that Buzz stream is good when you are developing a list organically yourself, but not when you are sending out huge volumes to new lists all the time. Still, I find it encouraging that it's available and doesn't cost a fortune. It's a very good alternative for those of us who don't have six figures to spend on media databases. You can get some of those high end tools for less, even if you have to work a little harder for it.

    This is a bit off subject, but I would love to know what you think about this…I recently saw a demo of Google Wave, an incredible new tool that puts all our communications platforms together into one organic program. It's really quite remarkable. Google unveiled it to 4,000 different developers, in hopes they will create some apps for it before it is released to the public later this year. I think it could potentially kill off some of the social media platforms. At the very least, I think it could change how we communicate with our contacts. What do you think of it? Google has an extensive site showing the developer preview. Check it out…http://wave.google.com

  • http://www.vestadvertising.com/ Susan Gosselin

    Jason– Great post. This product is a good one, intuitive, even. However, it reminds me very much of some of the high end products Vocus puts out that allows you to have advanced logs of everything you've done and said with a particular media contact. It seems that Buzz stream is good when you are developing a list organically yourself, but not when you are sending out huge volumes to new lists all the time. Still, I find it encouraging that it's available and doesn't cost a fortune. It's a very good alternative for those of us who don't have six figures to spend on media databases. You can get some of those high end tools for less, even if you have to work a little harder for it.

    This is a bit off subject, but I would love to know what you think about this…I recently saw a demo of Google Wave, an incredible new tool that puts all our communications platforms together into one organic program. It's really quite remarkable. Google unveiled it to 4,000 different developers, in hopes they will create some apps for it before it is released to the public later this year. I think it could potentially kill off some of the social media platforms. At the very least, I think it could change how we communicate with our contacts. What do you think of it? Google has an extensive site showing the developer preview. Check it out…http://wave.google.com

  • http://www.vestadvertising.com/ Susan Gosselin

    Jason– Great post. This product is a good one, intuitive, even. However, it reminds me very much of some of the high end products Vocus puts out that allows you to have advanced logs of everything you've done and said with a particular media contact. It seems that Buzz stream is good when you are developing a list organically yourself, but not when you are sending out huge volumes to new lists all the time. Still, I find it encouraging that it's available and doesn't cost a fortune. It's a very good alternative for those of us who don't have six figures to spend on media databases. You can get some of those high end tools for less, even if you have to work a little harder for it.

    This is a bit off subject, but I would love to know what you think about this…I recently saw a demo of Google Wave, an incredible new tool that puts all our communications platforms together into one organic program. It's really quite remarkable. Google unveiled it to 4,000 different developers, in hopes they will create some apps for it before it is released to the public later this year. I think it could potentially kill off some of the social media platforms. At the very least, I think it could change how we communicate with our contacts. What do you think of it? Google has an extensive site showing the developer preview. Check it out…http://wave.google.com

  • http://www.vestadvertising.com/ Susan Gosselin

    Jason– Great post. This product is a good one, intuitive, even. However, it reminds me very much of some of the high end products Vocus puts out that allows you to have advanced logs of everything you've done and said with a particular media contact. It seems that Buzz stream is good when you are developing a list organically yourself, but not when you are sending out huge volumes to new lists all the time. Still, I find it encouraging that it's available and doesn't cost a fortune. It's a very good alternative for those of us who don't have six figures to spend on media databases. You can get some of those high end tools for less, even if you have to work a little harder for it.

    This is a bit off subject, but I would love to know what you think about this…I recently saw a demo of Google Wave, an incredible new tool that puts all our communications platforms together into one organic program. It's really quite remarkable. Google unveiled it to 4,000 different developers, in hopes they will create some apps for it before it is released to the public later this year. I think it could potentially kill off some of the social media platforms. At the very least, I think it could change how we communicate with our contacts. What do you think of it? Google has an extensive site showing the developer preview. Check it out…http://wave.google.com

  • http://www.vestadvertising.com/ Susan Gosselin

    Jason– Great post. This product is a good one, intuitive, even. However, it reminds me very much of some of the high end products Vocus puts out that allows you to have advanced logs of everything you've done and said with a particular media contact. It seems that Buzz stream is good when you are developing a list organically yourself, but not when you are sending out huge volumes to new lists all the time. Still, I find it encouraging that it's available and doesn't cost a fortune. It's a very good alternative for those of us who don't have six figures to spend on media databases. You can get some of those high end tools for less, even if you have to work a little harder for it.

    This is a bit off subject, but I would love to know what you think about this…I recently saw a demo of Google Wave, an incredible new tool that puts all our communications platforms together into one organic program. It's really quite remarkable. Google unveiled it to 4,000 different developers, in hopes they will create some apps for it before it is released to the public later this year. I think it could potentially kill off some of the social media platforms. At the very least, I think it could change how we communicate with our contacts. What do you think of it? Google has an extensive site showing the developer preview. Check it out…http://wave.google.com

  • http://www.vestadvertising.com/ Susan Gosselin

    Jason– Great post. This product is a good one, intuitive, even. However, it reminds me very much of some of the high end products Vocus puts out that allows you to have advanced logs of everything you've done and said with a particular media contact. It seems that Buzz stream is good when you are developing a list organically yourself, but not when you are sending out huge volumes to new lists all the time. Still, I find it encouraging that it's available and doesn't cost a fortune. It's a very good alternative for those of us who don't have six figures to spend on media databases. You can get some of those high end tools for less, even if you have to work a little harder for it.

    This is a bit off subject, but I would love to know what you think about this…I recently saw a demo of Google Wave, an incredible new tool that puts all our communications platforms together into one organic program. It's really quite remarkable. Google unveiled it to 4,000 different developers, in hopes they will create some apps for it before it is released to the public later this year. I think it could potentially kill off some of the social media platforms. At the very least, I think it could change how we communicate with our contacts. What do you think of it? Google has an extensive site showing the developer preview. Check it out…http://wave.google.com

  • http://www.vestadvertising.com/ Susan Gosselin

    Jason– Great post. This product is a good one, intuitive, even. However, it reminds me very much of some of the high end products Vocus puts out that allows you to have advanced logs of everything you've done and said with a particular media contact. It seems that Buzz stream is good when you are developing a list organically yourself, but not when you are sending out huge volumes to new lists all the time. Still, I find it encouraging that it's available and doesn't cost a fortune. It's a very good alternative for those of us who don't have six figures to spend on media databases. You can get some of those high end tools for less, even if you have to work a little harder for it.

    This is a bit off subject, but I would love to know what you think about this…I recently saw a demo of Google Wave, an incredible new tool that puts all our communications platforms together into one organic program. It's really quite remarkable. Google unveiled it to 4,000 different developers, in hopes they will create some apps for it before it is released to the public later this year. I think it could potentially kill off some of the social media platforms. At the very least, I think it could change how we communicate with our contacts. What do you think of it? Google has an extensive site showing the developer preview. Check it out…http://wave.google.com

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  • Bizrep103

    Interesting article there is also another software app worth mentioning. I have just started to use a product called Pressvine, it allows me to search a list of uk journalists, send press releases, organise my image library and update my news page with a single click.