The social media press release is one of my favorite topics. When Maggie Fox, Collin Douma and the crew at Social Media Group released Digital Snippets (TM) back in December, the SMPR became a frequently discussed topic again after a few months of dormancy. The end result of that flurry of interest has been the recent news that the International Association of Business Communicators (IABC) is leading the charges to try and standardize a format.

I met up with Maggie and Collin at South by Southwest (SXSW) last week to chat about Digital Snippets, SMPRs, the IABC and more.


The standardization effort from the IABC group is worth watching, but a little disconcerting to me. Standardization implies conformity and the output of each effort in the arena of social media press releases, and Digital Snippets for that matter, varies depending upon the audience, intent, client and more. My hope is that the group will not put the SMPR in a box and say, “If it doesn’t fit in there, it’s not right.” Judging by the panel working on the effort, led by friends and leaders in this effort Brian Solis, Chris Heuer and Todd Defren, among others, it’s in good hands.

More information about the social media press release can be found here, here and here. The IABC’s group work will be chronicled here. For more on Digital Snippets, visit them at or learn about the Social Media Group and their work at

[tags]Digital Snippets, social media press release, social media release, smpr, IABC, Maggie Fox, Collin Douma, Jason Falls, SME-TV[/tags]

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About Jason Falls

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).

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Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • maggiefox

    Hey Jason, really nice to meet you in person, and thanks for the opp to talk to you on SME TV!

  • Jason Falls

    Maggie – My pleasure. It was great to meet you and Collin and have you on the show. Looking forward to further discussions and debates as we move along.

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