Comments on: Social Media Risks Are Real, Not Managing Them is Irresponsible

By: The Social Risks for Co-operatives | Connecting Cooperatives

The Social Risks for Co-operatives | Connecting Cooperatives — Sun, 24 Feb 2013 18:36:15 +0000

[...] is hope for co-operatives, though, as according to Nichole Kelly in Social Media Explorer, compliance and regulatory risks can be managed. PR risks, which fortunately co-operatives rarely [...]

By: Top 10 social media moments of #2012 – JPost – On The Web | socialmediamasters.ca

Sun, 10 Feb 2013 09:33:06 +0000

[...] Regulatory and compliance risks don't have to prevent social media strategies for companies. This posts shows you how to manage risk for regulated …www.socialmediaexplorer.com/…/social-media-risks-are-real-n… [...]

By: Social Public Relations from the Masters of Disaster Commandments

Social Public Relations from the Masters of Disaster Commandments — Thu, 31 Jan 2013 11:06:34 +0000

[...] Social Media Risks Are Real, Not Managing Them is Irresponsible (socialmediaexplorer.com) [...]

By: nannasin smith

nannasin smith — Wed, 23 Jan 2013 07:09:00 +0000

they overlook the fact that social media can both cause crises, and be the tool that solves them. TIP122

By: Sanket Patel

Sanket Patel — Fri, 18 Jan 2013 10:59:00 +0000

Yes, In some circumstances it is going to be risky and you have to manage their risk which is not affected to our business.

By: Dara Khajavi

Dara Khajavi — Mon, 07 Jan 2013 18:46:00 +0000

This was a very important post. Social media is a great way for brands to communicate and connect with consumers, but it also forces companies to be open and perfect. A small mistake can become a social media disaster! Each brand needs to careful with what it posts. Social media means instant connection, which means bad or good news spread instantly also.

By: Managing Social Media Compliance Regulations

Managing Social Media Compliance Regulations — Mon, 07 Jan 2013 16:40:49 +0000

[...] Read more here. [...]

By: Amy Fowler

Amy Fowler — Mon, 07 Jan 2013 12:24:00 +0000

Oh yeah, that definitely makes sense. With the right training and processes then you should be able to leave a relatively junior member of staff to it.

I guess the problem is that many ‘corporates’ still see social media as relatively unimportant, meaning that they don’t see the need to invest in real planning or training, and are happy to leave managing their pages to any member of staff who has a relatively active Facebook profile.

Sadly they probably won’t realise the error of their ways until they find themselves in the midst of a PR disaster.

By: Professional Copywriting

Professional Copywriting — Sun, 06 Jan 2013 08:05:00 +0000

Social media has become so entrenched in our modern
lifestyle that most people don’t really consider the fact that they are
publishing when they make a post. The idea that a small status update could
precipitate a disaster would be something that most people wouldn’t have
thought about. You have quite rightly pointed out that this is an area that
most businesses should look at more closely just as they look at strategies for
recovering from other unexpected events that might have a negative impact on
their operations.

By: Nichole Kelly

Nichole Kelly — Fri, 04 Jan 2013 15:43:00 +0000

I’m not 100% sure that the person on the front line necessarily has to be senior, but someone more senior needs to be the one who puts together the processes, policies and training for staff that will be responding. It’s kind of like someone you hire to work in your call center. You don’t let them answer the phones until they’ve been adequately trained, but the department head can’t answer every call. We have to empower front line employees with adequate training, in my opinion. What do you think?

By: Amy Fowler

Amy Fowler — Fri, 04 Jan 2013 10:23:00 +0000

I think one mistake a lot of companies make is leaving all aspects of social media to a relatively junior member of staff.

Lots of companies still seem to believe that someone who’s young and has grown up with social media is naturally going to best placed to deal with business social profiles. They often overlook that social media is a marketing tool. But more importantly, they overlook the fact that social media can both cause crises, and be the tool that solves them.

You can’t have a junior member of staff dealing with a digital PR crisis just because they’ve been facebooking their friends since day one.

I’ve come across lots of examples where it’s pretty obvious someone very junior has been left to deal with complaints. They’re asking for trouble imo. Especially if/when something goes *really* wrong.