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About Jason Falls

Jason Falls

Jason Falls is the founder and chief instigator for Social Media Explorer's blog. He is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for CafePress, one of the world's largest online retailers. His opinions are his, not necessarily theirs. Follow him on Twitter (@JasonFalls).

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Comments & Reactions

Comments Policy

Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • http://www.relenet.com/ Tom Rau

    Hi Jason,
    I kind of like this editorial-advertising hybrid. Not only because it provides you with content, but also because in this case it emphasizes the network aspect for job seeking. If you go out there to promote a job, I assume you know the company and you have made good experiences working with them.
    And on the other side you can help the job seeker to get in touch with the company. Maybe give him some support on the way.
    Might make you vulnerable though (you recommend the company and possibly the new employee), but I still think the positive aspect wins.
    Maybe I haven't looked enough but I haven't seen many of these hybrid job offers. Would like to see more.

    • http://www.opinionatlarge.com Opinion@Large

      Tom, I definitely agree with you. If finding a job is all about networking, shouldn't filling one be as well? I think it furthers the strategy of using influencers (such as Jason, but could be any strong, trusted community voice) as an effective and efficient means of fulfilling your business needs.

      • http://www.relenet.com/ Tom Rau

        Thanks for your support on this.
        Having a strong voice helping you with the job filling is not only beneficial for the company, as it will very likely get a new employee perfect for the job, but also one that is highly motivated, as he has to live up to the recommendation he received by his supporter.
        Just think if Jason would recommend you for a job. You'd work your ass of to make sure, that the company will know Jason did recommend the right person. And in return you will be much more appreciated and Jason will be repeatedly asked to help with a job filling.

  • http://www.relenet.com/ Tom Rau

    Hi Jason,
    I kind of like this editorial-advertising hybrid. Not only because it provides you with content, but also because in this case it emphasizes the network aspect for job seeking. If you go out there to promote a job, I assume you know the company and you have made good experiences working with them.
    And on the other side you can help the job seeker to get in touch with the company. Maybe give him some support on the way.
    Might make you vulnerable though (you recommend the company and possibly the new employee), but I still think the positive aspect wins.
    Maybe I haven't looked enough but I haven't seen many of these hybrid job offers. Would like to see more.

  • scotttownsend

    We do pretty much what you suggest. As the Marketing/PR Director at United Linen, I manage the social media strategy and tactics. Being a small company, this is manageable. Any larger and we would need some additional help.

    Our goal in Marketing is to start a relationship with prospects and enhance the existing relationship with current customers. We want people to choose us as their service provider. So while they are under contract with someone else, we start a relationship through cold calling and pointing prospect to our channels of communications so they can find out more about us, on their time frame. That's the idea at least.

    Is it working…well, we write up new business weekly, bu I haven't had a new customer say, “we chose you because of your blog.” But as we continue to create relevant content, use the SM tools to listen to the marketplace, and help prospects know how and where to find us, we'll hear more about SM helping prospects make a buying decision in our favor.

    • http://socialmediaexplorer.com JasonFalls

      Thanks, Scott. Love hearing the real world perspectives from folks doing it. Thanks for your continued readership and participation here.

  • scotttownsend

    We do pretty much what you suggest. As the Marketing/PR Director at United Linen, I manage the social media strategy and tactics. Being a small company, this is manageable. Any larger and we would need some additional help.

    Our goal in Marketing is to start a relationship with prospects and enhance the existing relationship with current customers. We want people to choose us as their service provider. So while they are under contract with someone else, we start a relationship through cold calling and pointing prospect to our channels of communications so they can find out more about us, on their time frame. That's the idea at least.

    Is it working…well, we write up new business weekly, bu I haven't had a new customer say, “we chose you because of your blog.” But as we continue to create relevant content, use the SM tools to listen to the marketplace, and help prospects know how and where to find us, we'll hear more about SM helping prospects make a buying decision in our favor.

  • http://www.opinionatlarge.com Opinion@Large

    Tom, I definitely agree with you. If finding a job is all about networking, shouldn't filling one be as well? I think it furthers the strategy of using influencers (such as Jason, but could be any strong, trusted community voice) as an effective and efficient means of fulfilling your business needs.

  • http://socialmediaexplorer.com JasonFalls

    Thanks, Scott. Love hearing the real world perspectives from folks doing it. Thanks for your continued readership and participation here.

  • Beth Ward

    Jason,

    I'm with you, PR is the natural umbrella under which social media falls. Traditionally in marketing, our brothers (advertising) owned the paid space, while PR ruled the earned space. With the advent of social or sharing comes the opportunity to communicate in yet another arena. Public Relations with its focus on content, writing and news makes social a natural new venue.

    As I look for new candidates at Fleishman-Hillard (senior or junior) social is a requirement at all levels. Our communications require a strategic approach not just a tactical execution. So VPs, AEs, and interns must know how to communicate with audiences beyond press releases and media Q&A. With all new employees social is not a nice to have, but a must have.

    • http://socialmediaexplorer.com JasonFalls

      Thanks for the feedback, Beth. Good to see social is becoming more and more
      a given rather than a bonus. And the more I thought about WE's posting, the
      more I thought, “They don't have proving ROI on the job description, but I'm
      sure it's required.” Still, would love to see it mentioned. Thanks for
      chiming in from Fleishman's perspective.

  • Beth Ward

    Jason,

    I'm with you, PR is the natural umbrella under which social media falls. Traditionally in marketing, our brothers (advertising) owned the paid space, while PR ruled the earned space. With the advent of social or sharing comes the opportunity to communicate in yet another arena. Public Relations with its focus on content, writing and news makes social a natural new venue.

    As I look for new candidates at Fleishman-Hillard (senior or junior) social is a requirement at all levels. Our communications require a strategic approach not just a tactical execution. So VPs, AEs, and interns must know how to communicate with audiences beyond press releases and media Q&A. With all new employees social is not a nice to have, but a must have.

  • http://socialmediaexplorer.com JasonFalls

    Thanks for the feedback, Beth. Good to see social is becoming more and more
    a given rather than a bonus. And the more I thought about WE's posting, the
    more I thought, “They don't have proving ROI on the job description, but I'm
    sure it's required.” Still, would love to see it mentioned. Thanks for
    chiming in from Fleishman's perspective.

  • http://www.relenet.com/ Tom Rau

    Thanks for your support on this.
    Having a strong voice helping you with the job filling is not only beneficial for the company, as it will very likely get a new employee perfect for the job, but also one that is highly motivated, as he has to live up to the recommendation he received by his supporter.
    Just think if Jason would recommend you for a job. You'd work your ass of to make sure, that the company will know Jason did recommend the right person. And in return you will be much more appreciated and Jason will be repeatedly asked to help with a job filling.

  • http://www.newcommbiz.com tacanderson

    Hey Jason, Thanks for the post. An understanding of all communication channels are imperative in everyone that Waggener Edstrom's hires. In fact everyone in all roles, from Sr execs to operations and facilities management took training on social media during 2009, just to emphasize it.

    There are several jobs where social media is a bigger part of the role so it may be called out more specifically but it is a given at Waggener Edstrom that everyone understands it and how to use it.

    Maybe we just take it for granted that a Sr leader would understand this but that may be an assumption we shouldn't make.

    • http://socialmediaexplorer.com JasonFalls

      Thanks a lot, Tac. Glad to have you stop by and clarify for us. I appreciate
      the comment and the fact WE wanted to advertise here. Good luck with the
      search.

  • http://www.newcommbiz.com tacanderson

    Hey Jason, Thanks for the post. An understanding of all communication channels are imperative in everyone that Waggener Edstrom's hires. In fact everyone in all roles, from Sr execs to operations and facilities management took training on social media during 2009, just to emphasize it.

    There are several jobs where social media is a bigger part of the role so it may be called out more specifically but it is a given at Waggener Edstrom that everyone understands it and how to use it.

    Maybe we just take it for granted that a Sr leader would understand this but that may be an assumption we shouldn't make.

  • http://socialmediaexplorer.com JasonFalls

    Thanks a lot, Tac. Glad to have you stop by and clarify for us. I appreciate
    the comment and the fact WE wanted to advertise here. Good luck with the
    search.

  • http://www.newcommbiz.com tacanderson

    Hey Jason, Thanks for the post. An understanding of all communication channels are imperative in everyone that Waggener Edstrom's hires. In fact everyone in all roles, from Sr execs to operations and facilities management took training on social media during 2009, just to emphasize it.

    There are several jobs where social media is a bigger part of the role so it may be called out more specifically but it is a given at Waggener Edstrom that everyone understands it and how to use it.

    Maybe we just take it for granted that a Sr leader would understand this but that may be an assumption we shouldn't make.

  • http://socialmediaexplorer.com JasonFalls

    Thanks a lot, Tac. Glad to have you stop by and clarify for us. I appreciate
    the comment and the fact WE wanted to advertise here. Good luck with the
    search.