Think Traditional Media Is On The Online Ropes? Think Again.

February 22, 2010

Oh, woe is journalism. Daily newspapers are dying. People don’t trust traditional media anymore. The American (and global) consumer has turned to blogs and social networks for news in the new media era.
November research from the Pew Internet and American Life project shows that only 29 percent of the public thinks the news media gets [...]

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Good Books On Blogging, PR, Social Media & Advertising

February 19, 2010

The inbox of books has gotten high enough that I need to review a few so I can see beyond my desk. Today’s episode of Social Media Explorer TV features four books well worth your time to read, depending upon your need and comfort level with the various topics. And the four books offered this [...]

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How To Write For Search Engines Without Knowing SEO

February 17, 2010

You want to write smarter web copy to attract better organic search engine results. You want to know how to write blog posts and website copy that is optimized and makes it easier for prospective customers to find you. You want to be a good at SEO copywriting. But the layers of technology knowledge you [...]

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The Secret To Driving Blog Traffic

February 15, 2010

The most important piece of copy you write for a blog post, an email or any other type of written communication is your headline. This is even more true now as the information overload of today’s Internet makes finding great content an exercise in headline browsing.
For example, I subscribe to the RSS feeds from about [...]

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How To Become Your Customer’s Valentine

February 12, 2010

The Navigator is my monthly email newsletter. You should subscribe if you haven’t already. The theme of this month’s edition of The Navigator was relationships. With Valentine’s Day coming Sunday and the topic top of mind for many of us, I wanted to share some of the ideas here to further the discussion.
Social media brought [...]

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Google Buzz Is Not A Facebook Killer

February 11, 2010

Yesterday was a whirlwind of reactions, mostly overreactions, to Google’s latest concoction, Google Buzz. I posted a quick video tour to help people know how to get started before spending the day busy with client meetings. When I was finally able to catch up to the blog posts, Twitter pronouncements and, yes, the Buzz itself, [...]

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Getting Set Up With Buzz – A Video Tour

February 10, 2010

I was thinking about a post, but figured I’d just give you a tour. Enjoy!

Google Buzz Set-Up Video Tour from Jason Falls on Vimeo.

Permanent link to this post (27 words, estimated 6 secs reading time)

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Viralheat Plants Stake As Affordable Social Media Monitoring Solution

February 9, 2010

The landscape of social media monitoring solutions has always had about four tiers. There’s the mostly manual but free, the entry-level business pricing (around $100 per month), the standard (about $500 per month to start) and the expensive (“research” approaches that go into the thousands per month.) While Scout Labs made a big splash a [...]

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Corporate Blog Success Starts And Ends With Business Metrics

February 8, 2010

The social media purists will tell you that a corporate blog serves as a community hub for your brand. They say it gives your customers a connection point to your company and engenders a sense of community. In some cases that’s true, but you’re going to see me exploring corporate blogging a lot more this [...]

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What Every Company Should Know About Social Media Policy

February 3, 2010

A social media policy is a company’s first line of defense against risk in social media marketing. Shockingly, only one in three companies has a social media policy in place. While I’m sure that the majority of marketing managers and decision-makers who read Social Media Explorer are ahead of the curve, there’s a good chance [...]

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