Comments on: Are You Playing The Social Media Game To Win?

By: Ageless Male

Ageless Male — Mon, 27 Feb 2012 16:32:00 +0000

thats true the more you play the game the more you realize that clearing board does little for you

By: Devdarshini Mhatre

Devdarshini Mhatre — Fri, 11 Feb 2011 10:38:08 +0000

Agree with you. Love the fancy analogy and inspiration for the post.

By: Linked Media Group, Inc.

Linked Media Group, Inc. — Fri, 31 Dec 2010 03:33:14 +0000

Insightful post Jason. Am in violent agreement – so many are chasing raw numbers and not really looking at “influencers” such as yourself.

By: Ian Gentles

Ian Gentles — Tue, 16 Nov 2010 21:43:41 +0000

I enjoyed you analogy and your scribe. Although isn't social media meant to be social? It's an excellent starting point building worth while relationships, and If you're worthy, then they'll play the game for you.

By: Brand Consulting India

Brand Consulting India — Thu, 21 Oct 2010 12:35:35 +0000

Deep thought. People actually don't know what is the basic purpose of social media and how should it be used for better results.

By: Jeorge Peter

Jeorge Peter — Thu, 21 Oct 2010 06:45:00 +0000

Definitely, that the main reason why you're playing in the first place. Somewhat the same with the competition on social media marketing. You'll keep your competitor behind by maintaining a good and working plan on how to market your site.

By: Patrick Garmoe

Patrick Garmoe — Wed, 20 Oct 2010 18:57:45 +0000

Heather, I certainly think there is a “gold rush” mentality to it right now. But instead of most people leaving with nothing, I genuinely think most businesses can leave with something valuable, but that all depends on what the goals are, and if they're suited for your company. Social media lends itself better to some businesses than others, but there's a slice in there for everyone.

Jason, I think most businesses do want to move the needle, but it's so new that most are unclear how to do that, so they sometimes get swept up in the Kumbaya crowd.

By: JasonFalls

JasonFalls — Wed, 20 Oct 2010 18:25:36 +0000

I would agree with that, Heather. But I think we pay far too much attention

to the “in it for the right reasons” and hand-holding, Kumbaya stuff and not

enough to the business goals side of what social media marketing is. Yes,

social media emerged in response to big corporations talking at not with and

is a consumer-centric revolution. But if we get all warm and fuzzy all day

without setting business goals and moving toward a bottom line metric that

proves participating is driving business, then we're fooling ourselves into

thinking social media is good business. If it doesn't move the needle, it's

not. Fair?

By: heatherrast

heatherrast — Wed, 20 Oct 2010 06:55:40 +0000

Reading your post, I think of the land grabs from long ago. There was an open call and enticing promises of what could be, in unchartered territory…something glorious just beyond current reach. In reality, the competition was stiff and some used dirty tactics, and you most likely found someone had already claimed your slice of paradise. If you were lucky enough to claim a spot, you soon discovered you had to work like hell to make something of it. There were no gimme's.

I think operating in this space can have some similarities with a modern twist. Tools and profiles are open to everyone and how it all coalesces can still be a mystery…but the promise of *something* can keep many involved, even if they're uncertain of the end value. Thinking about your other recent post (“Share Good Shit”) supports what I'm saying. You gotta be in it for the right reasons, and with a lot of time and commitment you'll see the kind of reciprocal flow that makes it all worthwhile, whatever your business goal.

By: Odd Dad Out

Odd Dad Out — Tue, 19 Oct 2010 19:05:34 +0000

I think it's going to take a while to chip away at the conventional and short-sighted mindset. It's something I've been running into a lot, which is nothing new for anyone working in this segment of the social media game, but it seems to be particularly tough here in a conservative market like Houston.

Numbers, numbers, numbers which, having been on the corporate side of things analyzing lead generation, I understand. The question I pose to people, though, is, who do you have a better chance of converting into a sale: a prospect that's engaging you? Or one who say's they're just looking around? Where then are you going to focus your energies? So why then would you focus your efforts on building big numbers when you should focus on engaging those who have the greater potential to help you achieve your ultimate goals.

One other way I explain it is have them look at it like the game Monopoly. You can buy up every property you land on and put houses on them or you can buy fewer, yet more expensive properties and put hotels on them. The player with the houses might have a wider net, but they're only making small time money. However, the player with the hotels on the big money spaces will eventually win.

...funny thing though, you'd be surprised at how many people forget how to play Monopoly unless it comes attached to a large carton of fries.

By: Donny Gamble

Donny Gamble — Tue, 19 Oct 2010 07:06:52 +0000

I am definitely in the game to win. There is just no other way to play