Comments on: Social Media. Get Over It.

By: Ilana Rabinowitz

Ilana Rabinowitz — Thu, 02 Dec 2010 07:54:20 +0000

Spencer, what I meant is that online enterprises like Groupon and Yelp drive people to engage with and accelerate business at offline (bricks and mortar) stores, restaurants and services.

By: marco

marco — Thu, 02 Dec 2010 00:36:09 +0000

I think it is obvious that social media is the next big think – google will become more social media focused also – its already upon us!

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By: Spencer Kline

Spencer Kline — Tue, 30 Nov 2010 08:28:50 +0000

I think you make a really interesting point in this post I agree that in a couple of years Facebook and Twitter will feel like Internet utilities much like Google and Amazon do today.

I am also curious to understand what you mean when you say that our online life will merge with our offline life.

By: JGoldsborough

JGoldsborough — Sat, 27 Nov 2010 22:04:41 +0000

You are right on when you say that social media is still fairly new and unproven in most corporate cultures. And I also agree that companies should not just start a Twitter account, FB page, blog, etc. without putting any thought behind it and discussing how this TOOL can help them reach their overall business and communications objectives. If they don't have those objectives, much bigger issue.

That said, I no longer buy the "there are some companies that don't need to use online social media" argument (companies have been using offline social media for generations). It is an overused catchphrase I've heard too many times over the past several years. And while it may have been true 2, 3, 5 years ago, things have changed and the tools have evolved. Don't all companies need to build relationships with prospects and their customers? And can't all brands use online social media to do just that?

I'd argue that an aluminum foil company has a very strong reason to be on Twitter or using social media to build relationships. In an industry where the brand name on the package doesn't historically mean much to consumers, using social media the right way can allow one brand to differentiate and stand out in a person's mind when he/she is walking down the grocery store aisle.

By: Bojan Djordjevic

Bojan Djordjevic — Sat, 27 Nov 2010 07:54:42 +0000

You didn't get the point…

By: Ilana Rabinowitz

Ilana Rabinowitz — Sat, 27 Nov 2010 06:31:20 +0000

Bojan, if you have ever decided to visit a restaurant based on a Yelp review, you have merged social media with real life. We do it all the time and don't think much of it.

By: Bojan Djordjevic

Bojan Djordjevic — Sat, 27 Nov 2010 03:51:27 +0000

well said. amen

By: Bojan Djordjevic

Bojan Djordjevic — Sat, 27 Nov 2010 03:50:04 +0000

That's what you think… You can not synthesize real life and merge it with online… Maybe for geeks such as you that is normal thing. I am human being.

By: Ilana Rabinowitz

Ilana Rabinowitz — Sat, 27 Nov 2010 00:44:47 +0000

Raj, while I think that social media will become more prevalent in many areas of our lives, I don't think it will replace human contact. Here's an earlier post where I talk about the equal and opposite trend: http://www.socialmediaexplorer.com/2010/10/30/the-future-of-social-media-is-real/

By: Raj - SEO Australia

Raj - SEO Australia — Fri, 26 Nov 2010 23:19:03 +0000

Yet, there is another side of the world. We all know that there is only one thing that can be ever constant, it is 'CHANGE'. The present social media rise is just the change we see in our present lives. I personally believe, human tendency will never change to rely solely on Internet, unless, there is no option to rely on(ex:if we are ruled by aliens)!