Comments on: The Problem With Empowering The Customer http://www.socialmediaexplorer.com/social-media-marketing/the-problem-with-empowering-the-customer/ Social Media Consulting, Public Speaking and Education Tue, 22 May 2012 22:53:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Enterprise Social Media: Working For Your Online Advocates | Dev Tag Social Media http://www.socialmediaexplorer.com/social-media-marketing/the-problem-with-empowering-the-customer/comment-page-1/#comment-44937 Enterprise Social Media: Working For Your Online Advocates | Dev Tag Social Media Sat, 21 May 2011 22:16:06 +0000 http://www.socialmediaexplorer.com/?p=3909#comment-44937 [...] has an opinion on brand advocates, how to get them, how to activate them, etc (all good stuff by the way).  Most of the discussion [...] [...] has an opinion on brand advocates, how to get them, how to activate them, etc (all good stuff by the way).  Most of the discussion [...]

]]> By: Customer service isn’t a glib phrase; its a culture | Insights & Ingenuity http://www.socialmediaexplorer.com/social-media-marketing/the-problem-with-empowering-the-customer/comment-page-1/#comment-44147 Customer service isn’t a glib phrase; its a culture | Insights & Ingenuity Tue, 03 May 2011 15:31:12 +0000 http://www.socialmediaexplorer.com/?p=3909#comment-44147 [...] that good people make human mistakes, that there are exceptions to every rule and statistically few customers are out to game the system, the sooner those companies dissolve high-handed barriers that keep their customers at arms [...] [...] that good people make human mistakes, that there are exceptions to every rule and statistically few customers are out to game the system, the sooner those companies dissolve high-handed barriers that keep their customers at arms [...]

]]> By: Customer-centric companies operate outside in | Insights & Ingenuity http://www.socialmediaexplorer.com/social-media-marketing/the-problem-with-empowering-the-customer/comment-page-1/#comment-36439 Customer-centric companies operate outside in | Insights & Ingenuity Thu, 11 Nov 2010 13:35:23 +0000 http://www.socialmediaexplorer.com/?p=3909#comment-36439 [...] have written that a business can’t afford to let the voices of a (perhaps contentious) few customers direct operational strategy.  I agree.  Things get watered down, or you risk rewarding many for the sake of a few who are [...] [...] have written that a business can’t afford to let the voices of a (perhaps contentious) few customers direct operational strategy.  I agree.  Things get watered down, or you risk rewarding many for the sake of a few who are [...]

]]> By: UBERFUZZ http://www.socialmediaexplorer.com/social-media-marketing/the-problem-with-empowering-the-customer/comment-page-1/#comment-35657 UBERFUZZ Fri, 15 Oct 2010 04:34:48 +0000 http://www.socialmediaexplorer.com/?p=3909#comment-35657 i lmao at the end ... good article and very true. i lmao at the end … good article and very true.

]]> By: Ashetty http://www.socialmediaexplorer.com/social-media-marketing/the-problem-with-empowering-the-customer/comment-page-1/#comment-34354 Ashetty Tue, 07 Sep 2010 17:07:36 +0000 http://www.socialmediaexplorer.com/?p=3909#comment-34354 Absolutely Jason...the customer is not always right. But honestly 'what’s right and what’s wrong!" and more importantly who decides? I know it feels like a whole lot of them just want to bitch - they seem to have all the time in the world. But, maybe as marketers, we need to read between lines...dismiss the irrelevancy and look at it as an <a href="http://opportunity....in" rel="nofollow">opportunity....in</a> this phase of social media conversation boom, we will have to learn to put aside the negative energy and only look at them with a lens that makes marketing sense. Absolutely Jason…the customer is not always right. But honestly 'what’s right and what’s wrong!” and more importantly who decides? I know it feels like a whole lot of them just want to bitch – they seem to have all the time in the world. But, maybe as marketers, we need to read between lines…dismiss the irrelevancy and look at it as an opportunity….in this phase of social media conversation boom, we will have to learn to put aside the negative energy and only look at them with a lens that makes marketing sense.

]]> By: Rufus Dogg http://www.socialmediaexplorer.com/social-media-marketing/the-problem-with-empowering-the-customer/comment-page-1/#comment-34320 Rufus Dogg Sun, 05 Sep 2010 15:52:00 +0000 http://www.socialmediaexplorer.com/?p=3909#comment-34320 I may be a bit closer to the trailer trash to be objective but I missed how how your portrait was exaggerated, especially the part about where the baby-daddy was being yelled at on a pre-paid cell phone. You failed to mention how the kid was flung over one arm, bouncing around like half sack of potatoes while baby-mamma was pulling up her tube top with her other hand, all the while yelling at her baby-daddy while her baby-stroller pushing BFF was saying "uh-huh, that's right" every few seconds. That might have been exagg.... Nope, not even getting started. I may be a bit closer to the trailer trash to be objective but I missed how how your portrait was exaggerated, especially the part about where the baby-daddy was being yelled at on a pre-paid cell phone. You failed to mention how the kid was flung over one arm, bouncing around like half sack of potatoes while baby-mamma was pulling up her tube top with her other hand, all the while yelling at her baby-daddy while her baby-stroller pushing BFF was saying “uh-huh, that's right” every few seconds. That might have been exagg…. Nope, not even getting started.

]]> By: Branding is building customer experiences | Insights & Ingenuity | Insights & Ingenuity http://www.socialmediaexplorer.com/social-media-marketing/the-problem-with-empowering-the-customer/comment-page-1/#comment-34240 Branding is building customer experiences | Insights & Ingenuity | Insights & Ingenuity Mon, 30 Aug 2010 02:49:33 +0000 http://www.socialmediaexplorer.com/?p=3909#comment-34240 [...] expect perfection from a business (they’re run by people), and I don’t believe in histrionics unless the attitude of the person I’m dealing with or the corporation’s draconian [...] [...] expect perfection from a business (they’re run by people), and I don’t believe in histrionics unless the attitude of the person I’m dealing with or the corporation’s draconian [...]

]]> By: Brian D. Shelton http://www.socialmediaexplorer.com/social-media-marketing/the-problem-with-empowering-the-customer/comment-page-1/#comment-34229 Brian D. Shelton Fri, 27 Aug 2010 23:39:26 +0000 http://www.socialmediaexplorer.com/?p=3909#comment-34229 Jason, I agree whole-heartedly that there are people out there simply complaining and trying to game the system for freebies. While most (if not all) of the people who'll be commenting here will not represent the aforementioned group, they do represent the people who don't "generally suck." If the whiners, complainers and gamers push hard enough in a public forum like blog or Facebook comments, tweets, etc., and the company being "attacked" is obviously engaged in the conversation to make things right, the majority of people will understand where the real problem lies. <br><br>Some people will never be happy. It's a choice. Their choice. Companies can only do their best. They can't choose happiness for the chronically unhappy. Good stuff... as usual. Jason, I agree whole-heartedly that there are people out there simply complaining and trying to game the system for freebies. While most (if not all) of the people who'll be commenting here will not represent the aforementioned group, they do represent the people who don't “generally suck.” If the whiners, complainers and gamers push hard enough in a public forum like blog or Facebook comments, tweets, etc., and the company being “attacked” is obviously engaged in the conversation to make things right, the majority of people will understand where the real problem lies.

Some people will never be happy. It's a choice. Their choice. Companies can only do their best. They can't choose happiness for the chronically unhappy. Good stuff… as usual.

]]> By: zaneology http://www.socialmediaexplorer.com/social-media-marketing/the-problem-with-empowering-the-customer/comment-page-1/#comment-34230 zaneology Fri, 27 Aug 2010 23:26:20 +0000 http://www.socialmediaexplorer.com/?p=3909#comment-34230 Great points Jason. I do believe complaints should be polite suggestions. The challenge (and the beauty) is everyone is really different, with different tastes, expectations, temperments, etc. If only we understood each other - and got the point. <br><br>Two things are funny right now - <br><br>1.) I just read this Chinese Proverb quote 5 minutes ago and it made me laugh "There are three truths: my truth, your truth, and the truth.<br><br>2.) ...And...Oh my gosh, I am so barefoot right now. <br><br>Oh, wait....I have a half point~<br><br>2.5) Seriously.... I really am barefoot so it makes your post all the more poignant. <br><br>Thank you for always sharing the awesome mindstarters. xo <br>Zane Great points Jason. I do believe complaints should be polite suggestions. The challenge (and the beauty) is everyone is really different, with different tastes, expectations, temperments, etc. If only we understood each other – and got the point.

Two things are funny right now –

1.) I just read this Chinese Proverb quote 5 minutes ago and it made me laugh “There are three truths: my truth, your truth, and the truth.

2.) …And…Oh my gosh, I am so barefoot right now.

Oh, wait….I have a half point~

2.5) Seriously…. I really am barefoot so it makes your post all the more poignant.

Thank you for always sharing the awesome mindstarters. xo
Zane

]]> By: jacobmorgan http://www.socialmediaexplorer.com/social-media-marketing/the-problem-with-empowering-the-customer/comment-page-1/#comment-34189 jacobmorgan Wed, 25 Aug 2010 05:25:31 +0000 http://www.socialmediaexplorer.com/?p=3909#comment-34189 Of course you can't always do what the customer wants otherwise you are shifting your company from one that makes business decisions to one that operates under the "populous rules" mentality; and if that's the case then you really don't need much of a leadership team. However, I think there's a difference between customers who chose to voice their opinions publicly via their own channels or social sites vs an organization that actually empowers customers to provide feedback and share their experiences. Lego Factory for example empowers its customers to make and design their own products while being able to communicate and share with a large community. Lego let's customers shape their own experiences and provides them with the means and tools to do so. This is not the same thing as a Lego Customer just writing up a blog post talking about Lego on their own personal blog.<br><br>Empowering a customer has the same issues that social media has always had. Customers can always say what they want about you, when they want, and how they want. Of course you can't always do what the customer wants otherwise you are shifting your company from one that makes business decisions to one that operates under the “populous rules” mentality; and if that's the case then you really don't need much of a leadership team. However, I think there's a difference between customers who chose to voice their opinions publicly via their own channels or social sites vs an organization that actually empowers customers to provide feedback and share their experiences. Lego Factory for example empowers its customers to make and design their own products while being able to communicate and share with a large community. Lego let's customers shape their own experiences and provides them with the means and tools to do so. This is not the same thing as a Lego Customer just writing up a blog post talking about Lego on their own personal blog.

Empowering a customer has the same issues that social media has always had. Customers can always say what they want about you, when they want, and how they want.

]]> By: Sheri http://www.socialmediaexplorer.com/social-media-marketing/the-problem-with-empowering-the-customer/comment-page-1/#comment-34188 Sheri Wed, 25 Aug 2010 02:49:28 +0000 http://www.socialmediaexplorer.com/?p=3909#comment-34188 I totally agree! The customer is NOT always right if his/her intent is to milk the system for freebies. I totally agree! The customer is NOT always right if his/her intent is to milk the system for freebies.

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