What Do You Want in a Business Podcast?

by · September 23, 20138 comments

Business podcasts seem to be all the rage these days. I had an amazing conversation with Mike Stelzner over at Social Media Examiner about the success they’ve had with their podcast and it really sparked my thoughts about what business leaders really want from a business podcast. Edison Research revealed that in 2013 podcast adoption has leveled off in recent years in terms of growth, but 32 million Americans had listened to an audio podcast the last month. That’s an impressive number.  Many believe podcasts are set to explode with companies like BMW & Ford committing to putting Stitcher radio in their vehicles, making them even more accessible to the masses.  If you aren’t familiar with Stitcher, it allows you to combine terrestrial radio shows with podcasts to create customized onDemand stations.  As we move into the onDemand economy,  podcasts are set to play an important role for business leaders.

PodcastI won’t profess to know all the answers about what business leaders want from a business podcast because I don’t. And that is the point of this post. Rather than me pontificating about what I think business leaders want, I thought it was a great time to stop and ask the Social Media Explorer audience what you would want from a business podcast. So that’s what we’re going to do.

Please leave a comment and tell us your answers to these questions or anything else we may have missed.

  1. What are the topics you most want to hear discussed on a business podcast?
  2. Do you prefer a casual discussion or clear-cut advice?
  3. Do you enjoy controversy/debate or hosts that agree?
  4. Which of these formats do you prefer? A host interviewing a guest? A single host only? Multiple hosts with no guests? A panel of consistent hosts with no guests? Or a panel of consistent hosts interviewing a guest?
  5. If you like interview formats, who do you want to hear interviewed on podcasts? Any specific people? Or any specific types of people, i.e. job titles, brands etc?
  6. Also if you like interview formats, do you prefer ad-hoc interviews with questions relevant to the guest or a list of consistent questions that are asked of every guest?
  7. What is missing in the business podcasts that are already out there?
  8. What do you enjoy most about the business podcasts that are already out there?

Whew, that’s a lot of questions isn’t it! I debated on doing a formal survey or letting you go crazy in the comments and felt that letting you provide your thoughts in the comments would be the most beneficial for creating a useful discussion on the subject. With that…let loose! Add a comment with your answers below. Let’s figure out what business leaders want in a business podcast together.

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About Nichole Kelly

Nichole Kelly

Nichole Kelly is the CEO of Social Media Explorer|SME Digital. She is also the author of How to Measure Social Media. Her team helps companies figure out where social media fits and then helps execute the recommended strategy across the “right” mix of social media channels. Do you want to rock the awesome with your digital marketing strategy? Contact Nichole

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Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

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  • http://www.SoloSmarts.com/ Kelly Mccausey

    >> What are the topics you most want to hear discussed on a business podcast?

    Results. I love when people are willing to give an honest report on what worked and what didn’t.

    >> Do you prefer a casual discussion or clear-cut advice?

    Both! I love hearing a couple of guys/gals in the same business chat on topics out of the blue – it’s so interesting to see where things go. I also enjoy shows like Amy Porterfield’s – she’s usually straight to business with some tips you can use.

    >> Do you enjoy controversy/debate or hosts that agree?

    I love a good debate! It’s no fun to hear everyone say ‘Yeah, same here’ – but hey, that’s going to happen sometimes too.

    >> Which of these formats do you prefer? A host interviewing a guest? A single host only? Multiple hosts with no guests? A panel of consistent hosts with no guests? Or a panel of consistent hosts interviewing a guest?

    >> If you like interview formats, who do you want to hear interviewed on podcasts? Any specific people? Or any specific types of people, i.e. job titles, brands etc?

    Personally, I’m like to hear from solopreneurs and internet based businesses – not very interested in ‘big business’ discussions.

    >> Also if you like interview formats, do you prefer ad-hoc interviews with questions relevant to the guest or a list of consistent questions that are asked of every guest?

    I like more off the cuff interviews but one of my favorite podcasts (NicoleontheNet.com) does ask the same questions of each guest.

    >> What is missing in the business podcasts that are already out there?

    More niche specific stuff. Podcasts by specialists for specialists.

    >> What do you enjoy most about the business podcasts that are already out there?

    Being exposed to new ideas and new people.

    • Nichole_Kelly

      Kelly – Thanks so much for providing your perspective. I’m definitely going to check out Nicole on the Net. First, she has a great name! Ha! But I’m always on the hunt for another great podcast to listen to. :-)

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  • http://cindybidar.com Cindy Bidar

    1. What are the topics you most want to hear discussed on a business podcast?
    I love solid, actionable tips, especially regarding how to use a particular tool or technology, or software/systems for productivity and time management.
    2. Do you prefer a casual discussion or clear-cut advice?
    I like both – depends on the host/podcast format.
    3. Do you enjoy controversy/debate or hosts that agree?
    Too much controversy makes me uncomfortable, but a little bit can be quite engaging. What I really don’t like is a host that “me too”s everyone.
    4. Which of these formats do you prefer? A host interviewing a guest? A single host only? Multiple hosts with no guests? A panel of consistent hosts with no guests? Or a panel of consistent hosts interviewing a guest?
    I prefer both the host/guest and single host formats. And I really like a podcast that mixes the two well.
    5. If you like interview formats, who do you want to hear interviewed on podcasts? Any specific people? Or any specific types of people, i.e. job titles, brands etc?
    I like to hear from the true small business owner. There are a lot of podcasts out there interviewing “entrepreneurs” but I just don’t consider Richard Branson or Jeff Bezos to be in that class. Let me hear from the women and men working from their kitchen table. They are the real entrepreneurs to me.
    6. Also if you like interview formats, do you prefer ad-hoc interviews with questions relevant to the guest or a list of consistent questions that are asked of every guest?
    Ad-hoc. Each guest has their own story to tell, and I don’t feel like cookie-cutter questions enable them to tell it.
    7. What is missing in the business podcasts that are already out there?
    Podcasts that are more focused on small segments as opposed to big picture ideas.
    8. What do you enjoy most about the business podcasts that are already out there?
    I love the variety of opinions and expertise that’s available to me. I’ve found so many fantastic new resources as a result of exploring the podcast directories – sometimes things I didn’t even know I was looking for.

    • Nichole_Kelly

      Cindy – Awesome perspectives. Thank so much for joining the conversation. I’m so with you on the “me too’s”, when everyone agrees it’s not interesting. I want to hear an engaging conversation.

  • Tony Matos

    Hi Nicole,
    I would like to say that l’m happy that I came across with your site the reason is that I’m planning to build my next site that’s including a prodcast discussion area the post will come in handy. I do like the format you provided and I will be coming back again so Nicole thanks again.
    Have a nice day.
    Tony

  • http://www.proyectaprint.com/ Jose Melgar

    Hi, thanks for opening this space for sharing our thoughts. Podcasts can be classified into two types, described in your item 2. I prefer clear-cut advice in a casual (but straight) mood. I.E., I love listening to Social Media Examiner, Amy Porterfield or Rick Mulready, because their style is friendly, yet to the point. On the other hand, there is a Graphic Design podcast called “Let’s Make Mistakes” where they share valuable information, but they do it in such an informal way, that you have to weed out all of the irrelevant comments within.