Market research is an almost all or nothing landscape. You can pay hundreds of thousands of dollars for custom focus groups, consumer interviews and extensive polling. You can pay thousands of dollars for generic research and insights constructed from qualitative interviews of a handful of industry practitioners with some survey data added in. Or you can do all that research yourself, spending hours of your valuable time trying to come up with insights that will help with your marketing decisions.

Social Media Explorer Industry Reports fill the middle gap in both purpose and price. We survey the conversational marketplace to discover what consumers are saying about your industry, your competitors and potentially your brand. We interview brand-side professionals to get practical insights into the challenges and opportunities in the industry. We pull together lists of top online resources for the industry, top performing case studies of brands in the industry and top influencers in the industry. We also develop lists of recommendations for your company to help you prioritize and organize your digital marketing efforts.

Our industry reports focus on a specific industry or vertical to drill down and provide more relevant insights to your business. Our list of existing industry reports is below. If you do not see your industry, please let us know you’d like to see yours added soon.

Custom Reports

Research into the conversational marketplace takes unique tools, insights and experience. Social Media Explorer is happy to build custom research for your brand or organization. We utilize the latest technologies in both the social media monitoring and online market research technology space to identify not just mentions of your brand or product, but topics and consumer intent and emotion around them. From this information, we produce a report and set of recommendations that help guide your digital marketing decisions.

The potential questions our research can answer for your brand include:

• Where does my brand fit in the landscape of consumer opinion in my industry?
• What do people online say about their intent to purchase my product versus my competitors?
• Have our marketing messages resonated with online consumers? Do they believe them?
• How passionate are people about my product versus those of our competitors?
• What do consumers say about our product, its uses, its problems, its strengths?