Comments on: Here’s A Little English To Doctor The Spin

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By: Eyelona

Eyelona — Tue, 08 Jun 2010 22:49:08 +0000

Like my dad always said, "Ilona, perception is one's own reality."

So, "good PR" is only good PR if it's in line with the recipient's beliefs and values. I don't think we'll ever get away from that.

What will change however, is the corporate perception of PR. I think social media is driving a shift in the traditional anti-social behavior of companies (one-to-many or even "one-sided"), and forcing businesses to really listen to the crowd, and engage with them to educate, help or to even change the perception of their products/services (one-to-one).

Like you said, "what happens if we're willing to believe a one-sided story?" There are two-sides to every story and those two-sides need to reside in the same place, so consumers can make informed decisions. Hence, the importance of brands' participation in conversations. Just my 2 cents.