Comments on: Why PR May Not Win The Social Media Agency Wars

By: Todd J Scott

Todd J Scott — Fri, 29 Apr 2011 19:04:00 +0000

Great article and topic! Thanks Stephanie! We’ve noticed that there might be an increase in PR agencies pursuing more specialized third party solutions (creative & development) for collaboration to help fill the hole that their agency may not have in-house. There are definitely more options for that as new platforms and services are launched every day to fill the gap. There are more and more monitoring and distribution platforms for the interactions revolving around a managed brand. Also, the creation and publishing of strategies is easier as well. So, PR agencies can provide great value to a brand’s social marketing efforts, they just need to find the right resources to help out.

Todd J Scott
Creative Director, SplashLab Social
http://www.splashlabsocial.com/

By: Marjorie Clayman

Marjorie Clayman — Tue, 11 Jan 2011 19:41:35 +0000

Hi Stephanie,

Just finding this post now, but everything you say here supports my continuing picketing for integrated marketing approaches. PR experts have a lot to teach marketing experts and Social Media experts, and so it goes all around. I don't know that any one segment of the marketing industry would ever or should own Social Media. I think all of us need to work together.

Well-written post!

By: JasonFalls

JasonFalls — Wed, 01 Dec 2010 08:45:43 +0000

Because it makes for a good headline that drives traffic and comments

months after it was posted. Heh.

By: Susan Payton

Susan Payton — Wed, 01 Dec 2010 04:08:36 +0000

Why does one or the other have to win the war? I run a marketing and PR agency and every single pitch I do involves both PR and social media. They play together so nicely when you understand how.

Great article.

By: Top 250 Blog Posts – Advertising, Marketing, Digital, Media & PR | Spotlight Ideas

Tue, 23 Nov 2010 17:52:45 +0000

[...] Why PR May Not Win The Social Media Agency Wars - Social Media Explorer – Sep ’10 [...]

By: Who owns social media? I, YOU, WE own social media.

Who owns social media? I, YOU, WE own social media. — Wed, 10 Nov 2010 17:12:11 +0000

[...] a recent post, “Why PR May Not Win The Social Media Agency Wars.”, Stephanie Schwab argues that embracing technology is fundamental to social media prowess. I agree; [...]

By: daniel_encoderpr

daniel_encoderpr — Mon, 18 Oct 2010 07:31:19 +0000

I agree with the points made in this post. I think that the PR mindset – of all the marketing mindsets – is the right approach for social media strategy and online engagement. There are some other areas where PR needs to raise its game. At Encoder PR, a Sydney based PR agency, we're focused on strengthening our visual communication offering and our ability to access and interpret data. We're collaborating with third parties to improve our cabailities in these areas, which I believe is essential if we're going to successfully engage marketing budgets and 'compete' with advertising, interactive and media agencies.

The PR industry does have an ace up its sleave and that's the ability to deliver integrated earned media campaigns spanning traditional, digital and social media.

By: Why PR May Not Win The Social Media Agency Wars | Stephanie Schwab: Socialologist

Thu, 14 Oct 2010 02:37:38 +0000

[...] with social media greats and learning a ton. I’m therefore giving you a post I wrote for Social Media Explorer a few weeks ago that generated tons of thoughtful comments, tweets and traffic. I hope it feels as [...]

By: Simon Beck

Simon Beck — Thu, 07 Oct 2010 03:51:12 +0000

Excellent comment. Collaboration helps the disciplines excel and evolve and helps the clients achieve their goals. And what's more social than collaboration?

By: Moyra Rodger

Moyra Rodger — Thu, 07 Oct 2010 02:54:08 +0000

Stephanie, this is an excellent post. I couldn't agree with you more.

The lines are blurring between PR, Marketing, Advertising, Customer Service, and Social Media or more correctly, Digital Strategy (I'm growing tired of "social media" being the default label under which all online and mobile engagement channels are stored.).

The challenge is how do PR firms become digital strategy experts overnight?

A couple of years ago, my team and I faced the opposite question. How does a digital strategy agency get invited into the fold by traditional PR, Ad and Marketing firms?

We made a decision to stick with what we know. To that end, Magnify Digital has systemized the process we use to deliver high impact online strategies. Now we license that process to PR firms that want to add a digital component to their menu of services while driving new revenue. It's a web based system called ALERT™. I took the company down this path because I didn't want to compete with experts in different disciplines. We can't be excellent at everything.

I firmly believe the only way we can truly serve our clients in the new era of engagement is through collaboration. It's time to take down the silos.

By: Simon Beck

Simon Beck — Wed, 06 Oct 2010 22:54:38 +0000

@ Jason, that sucks. Disqus has a great method for logging in…very social and very powerful. Maybe, Tweet them? They might jump on it if you throw it on the wall or something…