You want to write smarter web copy to attract better organic search engine results. You want to know how to write blog posts and website copy that is optimized and makes it easier for prospective customers to find you. You want to be a good at SEO copywriting. But the layers of technology knowledge you assume you need are intimidating. So where do you begin?

Here’s a quick way to get started with smart SEO copywriting without having to know a lot about search engine optimization. Let’s start simple. Drop your website’s URL into the free Google Adwords Keyword Tool to see a list of what Google thinks your website is about. (Don’t worry with what this tool is supposed to be used for. That’s for another blog post.) What you’ll see is a listing of keywords, grouped by major subject, that Google thinks represents the content on your website. Some of them will be spot-on. Others will be a little off.

A keyword report for Social Media Explorer, for example, returns these subjects, with lists of suggested keywords in each subject:

how to make (6), public relations (28), social media (13), email marketing (13), a blog (8), bulk email (6), blog (31), email (13), marketing (6), social (5), money (10), pr (14), blogging (7), blogs (5)

I’ll toss out “how to make” “bulk email” and “money” because they aren’t really relevant, combine the similar ones and I’ve got the following general content topics for my blog:

  • Public Relations
  • Social Media
  • Email Marketing
  • Blogging

Sample Keyword Glossary for simple writing for SEONot too bad considering social media and public relations are my two largest subject matters here. I’ll continue to write about advertising and marketing and even search marketing. Remember this is what Google thinks your site is about, not necessarily what it is about or you want it to be about.

Now, make a list of the major groups which accurately represent the content on your website or the products or services you sell. Go through the keywords Google suggested under those topics and pick out 5-10 keywords or keyword phrases from each grouping. Put those keywords in a spreadsheet or list under the appropriate heading. (See my sample one on the right hand side of the page.) Print that out and keep it handy when you’re writing. Refer to this keyword glossary to remind yourself of the keywords you wish to win and that you need to incorporate them into your content.

Obviously, this is a very simple approach to SEO copywriting and there are many more tricks of the trade to learn. As you target a more broad base of keywords or are writing content for a more well defined topic, you’ll adjust your writing and keyword focus accordingly. But this is a good start for someone who doesn’t have time or inclination to dive into learning SEO but still wants to improve their content’s chances of being found by the Googley Googs out there.

For more advanced techniques and education around search engine optimization and SEO copywriting, I recommend SEO Book from Aaron Wall. By signing up to the subscription learning community, you have access to more knowledge about search engine optimization than you’ll know what to do with. It’s not cheap, but worth every dime.

Disclosure: The link provided here and the ad below are affiliate program links. I subscribe myself, recommend and endorse it for others and present it here as a qualified product you should consider.

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About Jason Falls

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).

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Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • Medyum Medyum

    Very nice sharing.thanks

  • Medyum Medyum

    Thanks for the article

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    Another informative blog its really nice i have to come here again and again
    i think search engines are working for our help
    happy commenting

  • CNA Training

    Thanks for this blog! It has helped me oiut

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    thanks man good tutorial !

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    So nice thanks bro


    Really good tutorial, however if you want an effective job doing you need to hire a professional.

  • Roger Wellington38

    The blog provides helpful information regarding the topic and it also gives a vast knowledge as well which helps us in our studies and in practical life.

  • Güncel Blog

    thanks nice articles

  • Hayalet

    thank you for post, nice sharing..

  • marco

    I think this is a good way to use the google keyword tool – it is noy always accurate though!

  • Pistol Pete

    I tried some of these techniques when writing content for my motorcycle site ( and rankings for niche keywords improved over the course of a few days. Major keywords remained unchanged though.

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    wao great information.

  • Ju4ok

    It is necessary to write for people, not for search engines. And it will evaluate those and other!

  • Dublin Weekends

    Rankings for niche keywords improved over the course of a few days. Major keywords remained unchanged though.

  • candogan

    Thank you very much for this seo information.

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  • Bilgispot

    very nice article. Thanks…

  • Anne Akpan

    Great advice Jason, I’ve been growing my blog organically and have used the Google Keyword tool, however this is the first time it’s been explained further to me, it’s difficult to get good info without paying for it. Thanks Again

  • Brosix

    Good article. I think a lot of SEO is just about common sense and writing good, original content.

  • koçluk eğitimi

    Thanks for this article. Though your tips sound very simple, I think they can be of big help for starting bloggers who are still having a hard time when creating blog posts.

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    thanks for this aticle…

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    thanks for cool topic

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  • izolasyon

    very nice article. Thanks…

  • Alan Cliffe

    A great beginners guide to SEO copywriting – very helpful.

  • Afrodizyak

    Thenk you very much very nice sahre

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    very nice article. Thanks…

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    Thank you bro

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    Nice post

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    This a good guide for all writers who doesn’t know SEO at all.
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