Comments on: Five Reasons to Blog Offline

By: Communication

Communication — Sat, 24 Nov 2012 05:19:00 +0000

You made some good points there. I did a search on the topic and found most people will agree with your blog. Thanks

By: angelina dom

angelina dom — Tue, 13 Nov 2012 05:06:00 +0000

Thanks for this informative post. Actually in blogging quality content is very important i think as the content is much healthy the blog is more effective and good also there must be one point keep eye on visitors comments is much important as well. Overall i like above all the points specially number 2 document key is very vital as well. Thanks for sharing this with us.

By: Ike Pigott

Ike Pigott — Sun, 11 Nov 2012 12:48:00 +0000

Bingo. It IS important for a brand to be consistent in its voice, but in corporate tradition that typically equates to draining every bit of humanity out of a process. Your Social Voice should *not* sound like it is being copied and pasted from an HR manual.

By: Zach Kasperski

Zach Kasperski — Sat, 10 Nov 2012 20:16:00 +0000

Number three is my favorite because it’s simple and extremely effective.

A lot of people forget that customer service is not about playing defense, it’s about playing offense. People don’t like phony sales-speak and they don’t like to be sold. Small town rules always win and that starts with ditching the company tone and voice.

Company’s should care about what their customers are saying, even if it’s unrelated to the company. Knowing what your customers really care about is the most important part of getting them to buy, whether it’s a Tim Tebow fan or a Claude Monet collector.

By: Ike Pigott

Ike Pigott — Fri, 09 Nov 2012 22:46:00 +0000

Glad it helped!

The secondary lesson here is that we often get stuck thinking about a tool for the way everyone else uses it, and not for other applications. Knowing what these sites and services do helps us identify solutions when called upon.

By: Executive MBA

Executive MBA — Fri, 09 Nov 2012 19:14:00 +0000

Very interesting post, Ike. I had that issue come up just today in a class I was teaching. This was helpful

By: Ike Pigott

Ike Pigott — Fri, 09 Nov 2012 15:34:00 +0000

You’re welcome, Annie!

I recommend Posterous, because the Private Posts feature allows you to share with others on an ad hoc basis. Also, since it is email based, it is quite easy to populate.

For example, when I have something to share with my boss, I just add the private@posterous.com address to the bcc: line, and it’s there. It’s a part of my workflow, and takes no additional steps.

Evernote is great too, because of the quick screen-capture utility. And when you use the WIN-A click to create a note from a website, it automatically grabs the URL too.

None of this has to be painful…

By: Annie Heckenberger

Annie Heckenberger — Fri, 09 Nov 2012 15:15:00 +0000

You’ve inspired me to start an internal blog. Thanks!