Have you ever wondered why some folks succeed on Twitter and others don’t? Rather than trying to convince individuals to give Twitter a whirl, I have had more luck just teaching them the lessons necessary for their success.

Here are a few key lessons that I share. Take a peek, and let me know what you are teaching to your community, business, or organization to ensure their success.

  1. Active – Many folks give up on Twitter way too early! Actively participating, even when you don’t fully get it, is the only way Twitter will make sense.This means being active both as a listener and as “Tweeter”.
  2. Be Honest - Share what you know, share what you don’t, ask for what you need, and give what you promise. The more transparent and authentic you are, the more respect you will get.
  3. Click – Click before you tweet – there is nothing that frustrates more than a fantastic link to a post or resource that does not work. A simple”click and check” can save a lot of retweeting.
  4. Don’t Worry! – Many new Tweeters worry about things like:  Will I get followers?  Will someone like/ not like what I say?  What if no one responds? …. don’t worry. There is no one right way to Twitter. Discovering what works best is a lot trail and error. Be yourself. Have fun. Be open to learning from others, and you will do just fine!
  5. Encourage – Some of my lowest days have been lifted up in seconds by my Twitter friends. In 140 characters we can turn someones day around, encouraging them to smile, get well, or make it through the day knowing someone is routing for their success.
  6. Follow Wisely - With new Twitter tools coming out daily, there is no reason to fret over who to follow. Some of my favorite ways to find and connect with new followers are Mr. Tweet , Twellow.
  7. the Twitter fail whale error message.
  8. Global Connections - Twitter is a fantastic space where we are not bound by time or geography. Twitter allows us to connect with a next door neighbor or find a a new friend half a world away! How incredible is that!
  9. HABITUDES! Twitter is the tool, but your habits and attitudes…your Habitudes as a learner will carry you the distance. Stay curious, use your imagination, ask provocative questions, persevere, and stay open minded and adaptable as new ideas come your way.
  10. Ignite Dialogue – Enjoy the conversation, but carry it past the 140 characters. Challenge your friends and colleagues  to “take it to their blog”  or share the conversation with another. The more the merrier!
  11. Jump into the Fray - Don’t be afraid to reply or retweet someone who you don’t follow or is known as an “A-Lister“. The ground is level here! Right, @guykawasaki , @chrisbrogan, @JasonFalls??
  12. Kindness – I call it Twitetiquette- it involves saying please, thank you, your welcome, I’m sorry,and really meaning it!
  13. Listen – Listening to the conversation is more important to your Twitter success than the number of tweets you write. When you listen carefully, you find out what people need, what they wondering about, what has them excited, or what has them down. After listening you are ready to respond in purposeful and meaningful ways.
  14. Manage Yourself – Twitter can be addictive.  It is easy to get lost and distracted. (Trust me on this one!) Set a time each day or an amount each week that works for you. Having a Twitter Engagement Formula helps!  I encourage you to create one today!
  15. Name – Yours. Not SnookyOokums2 or TchScienceCA.  Your Name and face matter. People want to know who they are talking to; the real you!  (By the way, you can follow me at AngelaMaiers on Twitter.)
  16. Outside Your Field – When I first started, I only followed folks in “my field”. My conversation is richer and my perspective wider because I stepped outside my field. Now. I follow marketers, parents, web developers, scientists,…anyone who brings a new dimension to my learning and the conversation.
  17. Proclaim – Don’t be shy about proclaiming the accomplishments of others. Twitter is not about self promotion but rather the promotion of all who can make the conversation better, ReTweeting, sharing links, and pointing your followers to others they may not yet know about adds value to the entire experience.
  18. Question - ask questions continuously. Of yourself, of others. When the questions stop-learning ceases.
  19. Relationships – That is what Twitter is there for. Twitter is a tool that creates relationships and conversation-using it for anything else would be devaluing the system.
  20. Start Now - I have said it before, if you are not Twittering-you should be!  The benefits far outway any “Yeah-But’s” You will never experience the full power of the Twitter network until you Start!
  21. Tweet with purpose - Think not only about who you are engaging with but how you wish to engage. Having a purpose in mind, allows you to maximize your time and efficiency on Twitter.
  22. Unlimited Potential – In the Twittersphere the sky isn’tt even the limit-just follow the @marsphoenix and you’ll see what I mean!
  23. Visualize your PLN- (Personal Learning Network) -Take some time to look at your followers. These are the folks that take time our of their busy days to stop in a hear what you have to say – don’t lose sight of how magnificent this really is!
  24. Wise – Be wise, or as my friend Liz Strauss would say: understand that the Internet is public and has no eraser.
  25. X-tra Efforts Matter. A quick DM to tell a new follower thank you, or a simple message sent to a Twitter friend you have not seen in a while says a lot about how important connections are to you. These extra efforts don’t take long, but mean the world as you are building and sustaining your network.
  26. You! Your followers expect to hear form you, They value your transparency, your generosity, your graciousness, and your honesty. Build these attributes into your Tweets, and your followers will come!
  27. Zweeeet! This is the feeling that comes when you have followed the 26 Keys to achieving Twitter success!

So, what are your keys to Twitter Success? What is missing? What would you add?

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About Angela Maiers

Angela Maiers

Angela is an active blogger, social media evangelist , and passionate advocate for bridging the gap between business and education. She is a recognized educational leader, trainer, and author. She is the owner and Chief Learning Officer at Maiers Educational Services, a company emphasizing the creative use of technology and social media to advance learning; in and out of the classroom.

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Comments & Reactions

Comments Policy

Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • janetaronica

    Awesome post! One more Twitter tip! Use oneforty.com to find tons of Twitter apps (like Twellow etc) :)

    (I'm the community manager there, had to say it!)

    • http://socialmediaexplorer.com JasonFalls

      C'mon, J. You can do better than that! Spam-ish. Heh. (I love oneforty.com,

      so you're good, tho.)

      • janetaronica

        Lol, sorry!! #longweek I'll do better next time, promise :)

    • http://www.angelamaiers.com AngelaMaiers

      Nice to meet you Janet! Nice plug :-)

  • http://www.Spidvid.com Jeremy Campbell

    I'm trying to think of number 27, but can't right now! Amazing list Jason, another incredible post!

    • http://www.angelamaiers.com AngelaMaiers

      I would love to hear your #27 and #28 Jeremy! I know there is much more to learn, and as Twitter evolves so will my strategies. What makes your Twitter experience a success?

  • http://mytwittertoolbox.com David Perdew

    These are some great tips, Jason, thanks for sharing. I haven't been engaging followers on Twitter as much as I should, and these suggestions offer me some insight as to how I might do that better in the future. Keep up the good work.

    • http://www.angelamaiers.com AngelaMaiers

      David, thanks for the feedback on the post. It is easy to slip in and out of engagement; especially on Twitter. What suggestion seems the most practical? Please let us know if any of these lessons helped and more importantly what you would change or add?

      • http://mytwittertoolbox.com David Perdew

        I wonder how much this really reflects my offline world too – you know, sometimes engaged with friends, sometimes not. “Being Social” is not really a natural state for a lot of us, although as in any relationship, the benefits post-interaction are always worth the effort.

        13, 16, and 20 are especially helpful. The more I focus on others, the happier I am :) thanks again.

  • http://twitter.com/TomSchmitz Thomas M. Schmitz

    Great list! I really like how you thought this out and organized it.

  • http://twitter.com/TomSchmitz Thomas M. Schmitz

    Great list! I really like how you thought this out and organized it.

    • http://www.angelamaiers.com AngelaMaiers

      Hi Thomas,
      I just thought about what I have learned as I have watched others that I respect and admire on Twitter. These are common ideas and terms, but wanted to craft them in a way people could easily refer to and remember.

      Glad you like it! Angela

  • http://www.ill-fx-designs.com Andrew

    Thanks for this Jason. I am going to try to implement these tips more often when I tweet

    • http://www.angelamaiers.com AngelaMaiers

      Thanks Andrew. What tips stood out the most? If you were going to improving your tweeting, what do you think is the easiest to implement or improve on?

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  • http://twitter.com/DebGrady Deb Grady

    What a great article! I'm a new “tweeter” so this is helpful for me. I can certainly identify with the addictiveness of Twitter.

  • joelhjosephson

    Absolutely perfect, already added to the aPLaNet EU project resources http://www.facebook.com/group.php?gid=136841026354939
    and the WEB2.0ERC EU project http://www.facebook.com/group.php?gid=136841026354939

  • http://twitter.com/CatherineAdenle Catherine Adenle

    Great article full of actionable tips – thanks and keep up the great work.

  • http://www.facebook.com/JulianneThibodeauKrutka Julianne Thibodeau Krutka

    Angela, I've read dozens of articles about twitter over the past year. This one was definitely one of the best! I'm bookmarking it so the next time someone asks me how to get started on twitter or what's the purpose of twitter, I can send this to them right away!
    Thanks so much for this post and have a great day!
    Kind regards,
    Julianne Krutka
    MA/CT Realtor
    Julianne.Krutka@gmail.com
    http://www.westernmaonline.com
    http://www.twitter.com/juliannekrutka

  • http://twitter.com/MichaelWuensch Michael Wünsch

    Very useful article, thanks!

  • Draven Ames

    Very sound advice, all. I especially like 13. You have to make a plan and not allow yourself to get stuck in the Twitter universe. As a writer, I have to keep my time in Word, not Twitter. It is so easy to forget what you are doing and get lost in time.

    I will be following.

    Draven Ames

  • Mireille

    I shared it ! Mireille http://www.etrevu.be Web Creation and SEO in French, English, Dutch and German

  • http://twitter.com/FSSimon Fran Simon

    This is a great list! I would add one more:

    Use and follow hashtags in and out of your field. I call that cross pollinating… It's an awesome way to get your followers in one field to learn about and follow people outside their primary expertise. I always use hashtags and I follow many. Try it! Hashtags enrich the Twitter experience! Check out my blog post about cross pollinating: http://wp.me/plOKZ-2Q

    Fran Simon
    Chief Engagement Officer
    Engagement Strategies, LLC
    http://ESbyfs.com

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  • http://www.mikepedersen.com Mike Pedersen

    Good stuff. I've taken a few notes, as I am working hard with my Twitter account. But you know what's annoying? Some of these people who get tons of followers but don't follow back. What's up with that? They need to get over themselves…really! One of my account is in my niche of golf, and I've followed some professional players, who do not follow back. Give me a break!

  • http://foursquaretips.blogspot.com/ Robert Latchford

    Excellent list as Fran sayd below #hastags are helpful and dont forget to use the URL shorteners to make the posts more readable e.g. bit.ly etc

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  • http://www.wickedinnovations.com/ Jeorge Peter

    Sound tips and I've seen failwhale again! The twitter star.

  • http://twitter.com/saraholiverbags Sarah Oliver

    Such helpful tips! I'm going to print them out and share with my team today. I've learned the hard way about #3. Thanks for tweeting!

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  • jbledsoejr

    great tips! thx for sharing!

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  • http://twitter.com/nor99 Nor Kanjanahattakij

    Thanks for the tips! This will be a great tools for monitoring keywords that are mentioned in tweets.

    Twilert is a Twitter application that enables you to receive regular email alerts of tweets containing your brand, product, service… well any keyword you like really! http://www.twilert.com/

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  • http://twitter.com/sunitabhagatjee Sunita Bhagatjee

    Very informative Angela. Thanks for this. I picked up a few tips from the other respondents as well!

  • http://twitter.com/4KWiz Kay F. Solomon

    Hi Angela,
    Regarding the name you use on Twitter, are you talking about that your username should be your real name? My real name is posted on my Twitter page, but my username is 4KWiz. Are you saying that I should change my username to my real name, even though the name on my Twitter page is Kay F. Solomon?

    • http://socialmediaexplorer.com JasonFalls

      Hey Kay. I think it’s always good to be easily identifiable. If your Twitter handle is your name, people can easily find you on that network. If they have to remember something different, it can be confusing. But you may not be the only Kay Solomon. If there are others, you sometimes have to go for an alternative, full name, use middle initials, etc.

      It’s just easier to say, “I’m JasonFalls on Twitter.” Rather than, “Hi, I’m Kay. You can follow me on Twitter at 4Kwiz.” If you say that to someone, they might say, “Is the four spelled out, how do you spell wiz,” etc.

      • http://twitter.com/4KWiz Kay F. Solomon

        That makes a lot of sense, Jason. Thank you for your response.

  • bakakasawa

    How do I access a space where I can use more than 140 characters? Do I have a twitter page?

    • http://socialmediaexplorer.com JasonFalls

      If you sign up for an account. Twitter.com and click “sign up.”

    • http://socialmediaexplorer.com JasonFalls

      If you sign up for an account. Twitter.com and click “sign up.”

  • http://twitter.com/4KWiz Kay F. Solomon

    If I change my username from 4KWiz to my real name, should I notify my Twitter followers? I think I just answered my questions. How “disruptive” would that be?

    • http://socialmediaexplorer.com JasonFalls

      Probably not a bad idea to bring it to their attention, but they’ll notice.
      A couple of tweets over the next few days to just say, “Just make a note
      that I’ve changed my handle to XXXXX. In case you know me on Twitter as
      4Kwiz.”

      • http://twitter.com/KayFSolomon Kay F. Solomon

        Thanks, Jason. Your advice makes sense; I changed my handle to “KayFSolomon” and sent out a tweet for my followers. HootSuite didn’t handle it very well at all…

  • http://twitter.com/loucreighton Louise Creighton

    Thanks for these great tips – have been tweeting for about month now, learning how it all works but now I need to move on to the next stage. It’s taking up too much of my time, looking for people to follow etc.

    Which online listening engine like TweetDeck or Hootsuite would you recommend? Can you point me to any good articles about to use them wisely etc.?

    Louise

    • http://socialmediaexplorer.com JasonFalls

      Hey Louise. Sorry for the lapse in responding.

      There are various reasons to use the different listening engines. Keep in
      mind, though that HootSuite and TweetDeck, while each have search
      functionality, are really just Twitter clients. They are not monitoring
      solutions. For a true listening engine that gathers more than just Twitter
      (or your own Facebook/LinkedIn pages) you’re going to need a monitoring
      solution.

      SocialMention is a pretty decent free one. You can also look into Trackur or
      uberVu for the lower-end price points for paid solutions. Higher end price
      points include Radian6, Sysomos, AlterianSM2 and Lithium Social Media
      Monitoring.

      We’ve got some good content over at ExploringSocialMedia.com that goes into
      the various uses of some of the tools mentioned. We’d love to have you
      there, too.

    • http://socialmediaexplorer.com JasonFalls

      Hey Louise. Sorry for the lapse in responding.

      There are various reasons to use the different listening engines. Keep in
      mind, though that HootSuite and TweetDeck, while each have search
      functionality, are really just Twitter clients. They are not monitoring
      solutions. For a true listening engine that gathers more than just Twitter
      (or your own Facebook/LinkedIn pages) you’re going to need a monitoring
      solution.

      SocialMention is a pretty decent free one. You can also look into Trackur or
      uberVu for the lower-end price points for paid solutions. Higher end price
      points include Radian6, Sysomos, AlterianSM2 and Lithium Social Media
      Monitoring.

      We’ve got some good content over at ExploringSocialMedia.com that goes into
      the various uses of some of the tools mentioned. We’d love to have you
      there, too.

  • http://twitter.com/MarketingXD MarketingXD

    Good tips and congratulations on getting 18K+ followers!

    My #1 tip is a bit more basic, but many people get it wrong, “When you sign up for Twitter, you’re asked to provide 3 pieces of personal information: a bio, a homepage link and a picture. Take time and do so. Explain in the bio why someone should follow you. Look at what other people have done.”

    http://blog.marketingxd.com/post/3875229413/top-tips-for-using-twitter-updated

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  • http://www.buildandbalance.com/ Michael_N

    Awesome list! Succeeding with Twitter is akin to learning the alphabet. Got it! Seriously, thanks for sharing some tips that really help like expanding those you follow beyond simply your industry. That really is the beauty of Twitter that’s not duplicated on the other networks. Love the uniqueness of my stream. Thank you!

  • http://talkaboutbusiness.net/ Entrepreneur

     Learn some valuable information about how to make a better twitter strategy great list with lot of tips.

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