8 Step Social Media Strategy [Infographic]

by · March 27, 201370 comments

Although social media continues to thread its way into the fibre of more and more organizations, my experience is that many small to mid-sized companies are still lagging behind when it comes to the development and implementation of their social media strategies.

A recent study by the Altimeter Group might suggest otherwise, stating that “most companies feel they have fairly coherent social strategies”, but given the advanced nature of the sample i.e. social strategists, large organizations, etc. my sense is that the findings may not represent the experiences of the majority of companies that are using social media.

Aside: I tried to find some research to support my theory and came across a Mashable post referencing “new research finds that 72% of businesses that use social media do not have a clear set of goals or a clear strategy for their social media platforms”. Sadly, there was no link to the original study so the jury is still out.

If you fall into the group that could benefit from some social media strategy guidance check out these great SME posts:

As far as this infographic – It was inspired by Jay Baer’s “tool-agnostic” take on how to develop a social media strategy.

What are your thoughts about this strategic approach? Does your organization have a social media strategy in place? If so, how does it differ from the one represented in this infographic? The comments are yours.

Icon credit:  Sail Boat designed by Adam Zubin from The Noun Project

Did you enjoy this blog post? If so, then why not:Leave Comment Below | Subscribe To This Blog | Sign Up For Our Newsletter |

About Mark Smiciklas

Mark Smiciklas

Mark Smiciklas is a Digital Strategist, author and President of Intersection Consulting; a Vancouver based digital marketing agency that teaches organizations how to leverage the dynamics of the web to achieve business goals. Mark is also the managing editor at Solopreneur.ca and is an established marketing and social media practitioner recognized for his visual thinking and practical strategic approach. You can connect with him on Google+.

Other posts by

Comments & Reactions

Comments Policy

Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?