Stop wondering about Social Media Marketing for your business…

Explore: A Social Media Explorer Event A social media explorer event Exploring Social Media
What is ESM?

Beginning in 2012, Social Media Explorer will present explore – a series of one-day, intensive seminar and workshop events designed to help YOU, understand, embrace and begin deploying social media marketing in your business efforts. Sign up now! Event crowd

2012 Cities & Dates

  • Dallas – Feb. 17th
  • Nashville – Apr. 13th
  • Minneapolis – Aug. 17th
  • Portland – Oct. 19th
  • Irvine – Nov. 16th
Upcoming Event
Explore Dallas
Buy tickets now!

Having recently returned from SMX Social Media and gearing up for Blog World Expo and Executing Social Media – yes, I’m going to be conferenced out by Thanksgiving – you could say much of my spare thought has centered around conferences, networking and the like. Many of my SMX friends have posted recaps, thoughts, and opinions about the event that are far better than anything I could offer, but the subject matter of conferences in general is top-of-mind.

While I learned a great deal and networked a great deal more at SMX Social Media, I did come away with a handful of reminders that conferences are sometimes not what they’re all cracked up to be. With no direct reference (okay maybe one) to SMX Social Media, and pulling from about a dozen or so conferences or workshops I’ve attended over the years, here is my list of 8 Things Conference Officials Don’t Advertise.

  1. Roughly 75 percent of the presentations will be off-topic.
    How many times have I sat down to hear “Insider Tips” on social networking sites or Dreamweaver or Photoshop and gotten a 30 minute spiel on how to add friends, toggle the code view or apply a drop shadow? For all you future conference presenters, we don’t want to see examples of your cool work for a client unless it provides what the session title promises.
  2. Computer geeks are brilliant. Organizers of computer conferences need some work.
    Put 250 computer nerds in a room with A) No surfaces for their laptops and B) No power outlets and be glad they’re not fixated on red staplers.
  3. There are never more than two types of people at conferences.
    Half the crowd will be lost midway through the overview session. All the others will claim they could have done each presentation better.
  4. The cell phone with the most annoying ring tone will be the one that goes off during sessions … twice.
    I have honestly sat two rows from a woman who not only had K.C. and the Sunshine Band’s “Shake Your Booty” as her ringer, but who answered the call.
  5. The speakers don’t want to talk to you … right away.
    Those 10 people who rush to the podium to “network” with the speaker or ask questions right after the presentation are only preventing him or her from taking a deep breath and going to pee. My bet is their business cards get tossed first.
  6. Associated banquets provide the worst food.
    Okay, so sautéed roast beef and chicken cordon bleu aren’t bad meals in and of themselves. But you needed no prompting to know which two meals I would list, which makes it funny.
  7. Regardless of your level of homework or enthusiasm, you will always call someone by the wrong name, mistake their presentation for another or get caught acting like you know their work better than you do.
    We all want to network like pros. Fortunately, we are better at other things, like our jobs.
  8. No matter how comfortable the chairs, your butt will be numb.
    There’s a lot for the conference organizers to cram into a day. Count on breaks that are too short, sessions that are too long and chairs that make you Google “sciatica.”

Here’s hoping presenters, speakers and officials from my next two conferences read this … and that the ones from previously attended ones either don’t or know I’m not referring to them.

Related Links You’ll Enjoy
1.    Attending a Conference Without a Laptop
2.    Packing for a Conference and Other Wiley Tricks
3.    What I Loved About (And Learned From) SMX Social Media
4.    10 Presentation Tips From A Professional Trainer
5.    How to “Web 2.0 Enable” Your Live Event

IMAGE: From RustyBrick on Flickr (some rights reserved)

[tags]conference, conferences, presentations, presenters, annoying, pet peeves, networking, humor, parody[/tags]

Did you enjoy this blog post? If so, then why not:Leave Comment Below | Subscribe To This Blog | Sign Up For Our Newsletter |

About Jason Falls

Jason Falls

Jason Falls is the founder and editor of Social Media Explorer and its companion learning community Exploring Social Media. He is a leading thinker, educator, speaker and consultant in the world of social media marketing, public relations, digital marketing and communications. Please connect with him on Twitter (@JasonFalls).

Other posts by

Comments & Reactions

Comments Policy

Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • http://www.vandelaydesign.com/blog/ Steven Snell

    Those cell phone people are always annoying.

  • http://www.xprtcreative.com jpoyer

    At the social “networking” gathering, the older married man sitting next to you will try to accidentally brush his hand across your … [insert body part here].

  • http://www.searchenginebootcamp.com.au Barrys

    As a search conference organiser in Australia I would have to agree with a lot of your points.

    I insist on classroom style seating so you have somewhere to write notes in comfort & I’ll take your idea of adding power to the tables from now on.

    Cheers Barry

  • http://www.rapidblue.co.uk/blog/2007/10/23/7/ Search Engine Optimisation Blog »

    [...] some of the advice can be, but there’s a certain ‘conference culture’ which Jason Falls addressed over at Social Media Explorer. It’s well worth a read – expect to be nodding your head and groaning in agreement [...]

  • http://www.cornwallseo.com/search/index.php/2007/10/19/smx-search-marketing-expo-hits-london/ SMX Search Marketing Expo hits London

    [...] to SMX related posts; updated constantly SMX London and the conference culture 8 Things Conference Officials Don’t Advertise Share and Enjoy:These icons link to social bookmarking sites where readers can share and discover [...]

  • http://www.socialmediaexplorer.com/2007/11/06/5-reasons-i-won%e2%80%99t-be-live-blogging/ Social Media Explorer : 5 Reasons I Won’t Be Live Blogging

    [...] Posts You’ll Find Interesting 1.    Conference Blogging 101 2.    8 Things Conference Officials Don’t Advertise 3.    I Wish I Was At Chinese BloggerCon 4.    Political Bloggers Speaking At BlogWorld [...]

  • http://www.socialmediaexplorer.com/2007/11/08/blog-world-expo-thursday-learning-laughter/ Social Media Explorer : Blog World Expo Thursday: Learning, Laughter

    [...] you look at my “8 Things” post about conferences from last month, you can probably ascertain my cautious optimism on what might be day one (for me) [...]