Stop wondering about Social Media Marketing for your business…

Explore: A Social Media Explorer Event A social media explorer event Exploring Social Media
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Beginning in 2012, Social Media Explorer will present explore – a series of one-day, intensive seminar and workshop events designed to help YOU, understand, embrace and begin deploying social media marketing in your business efforts. Sign up now! Event crowd

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  • Dallas – Feb. 17th
  • Nashville – Apr. 13th
  • Minneapolis – Aug. 17th
  • Portland – Oct. 19th
  • Irvine – Nov. 16th
Upcoming Event
Explore Dallas
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100% Satisfaction GuaranteedSeveral really wonderful people approached me at Blog World & New Media Expo over the weekend to tell me they appreciated this blog, my Tweets and the ideas I share with them around the Internet. Those types of conversations never get old. To each of you who had one with me, the thanks are all mine.

The experience made me think perhaps we need to treat our businesses the same way.

You want to know how to be successful in social media? You want to know how to produce great content for your online audiences? You want to know how to make social media matter for your company?

Do something that makes your customers go out of their way to say, “Thank you!”

It’ll work. I guarantee it.

IMAGE: From PricelessPhotos on Shutterstock.com

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About Jason Falls

Jason Falls

Jason Falls is the founder and editor of Social Media Explorer and its companion learning community Exploring Social Media. He is a leading thinker, educator, speaker and consultant in the world of social media marketing, public relations, digital marketing and communications. Please connect with him on Twitter (@JasonFalls).

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Comments & Reactions

Comments Policy

Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • http://www.facebook.com/jwade8792 Jonathan Saar

    Well I thank you for this post. That is always my goal in my business. I want my clients to really appreciate me and the material and content I bring to them. Great thoughts for a Monday!

  • http://www.facebook.com/jwade8792 Jonathan Saar

    Well I thank you for this post. That is always my goal in my business. I want my clients to really appreciate me and the material and content I bring to them. Great thoughts for a Monday!

  • http://www.facebook.com/jwade8792 Jonathan Saar

    Well I thank you for this post. That is always my goal in my business. I want my clients to really appreciate me and the material and content I bring to them. Great thoughts for a Monday!

  • http://socialmediaexplorer.com JasonFalls

    You're welcome, Jonathan. Thanks for commenting. Have a great week.

  • http://socialmediaexplorer.com JasonFalls

    You're welcome, Jonathan. Thanks for commenting. Have a great week.

  • http://socialmediaexplorer.com JasonFalls

    You're welcome, Jonathan. Thanks for commenting. Have a great week.

  • UberAkash

    Thanks Jason for sharing something unique and to the point, This should be the main strategy for any business big or small, create value in a manner they help people and make them say ” Thank You ” as anybody who reads this post would say to you….

  • http://ubermarketing.wordpress.com Akash Sharma

    Thanks Jason for sharing something unique and to the point, This should be the main strategy for any business big or small, create value in a manner they help people and make them say ” Thank You ” as anybody who reads this post would say to you….

  • http://ubermarketing.wordpress.com Akash Sharma

    Thanks Jason for sharing something unique and to the point, This should be the main strategy for any business big or small, create value in a manner they help people and make them say ” Thank You ” as anybody who reads this post would say to you….

  • http://socialmediaexplorer.com JasonFalls

    Thank you! Glad you liked it.

  • http://socialmediaexplorer.com JasonFalls

    Thank you! Glad you liked it.

  • http://socialmediaexplorer.com JasonFalls

    Thank you! Glad you liked it.

  • http://sazbean.com sazbean

    I think you can also turn the thank you around too – make sure you go out of the way to thank those that have supported you, even if they don't purchase your products or services directly. Maybe you've never met someone, but they often retweet your tweets. Or someone who constantly links to your blog. There are lots of ways people can support you and influence what people think of you. Being thankful and respecting your customers and supporters goes a long way towards keeping them for the long run!

    Thanks for the great post.

  • http://sazbean.com sazbean

    I think you can also turn the thank you around too – make sure you go out of the way to thank those that have supported you, even if they don't purchase your products or services directly. Maybe you've never met someone, but they often retweet your tweets. Or someone who constantly links to your blog. There are lots of ways people can support you and influence what people think of you. Being thankful and respecting your customers and supporters goes a long way towards keeping them for the long run!

    Thanks for the great post.

  • http://sazbean.com sazbean

    I think you can also turn the thank you around too – make sure you go out of the way to thank those that have supported you, even if they don't purchase your products or services directly. Maybe you've never met someone, but they often retweet your tweets. Or someone who constantly links to your blog. There are lots of ways people can support you and influence what people think of you. Being thankful and respecting your customers and supporters goes a long way towards keeping them for the long run!

    Thanks for the great post.

  • http://socialmediaexplorer.com JasonFalls

    Exceptional point, Saz. Thanks for that. It's certainly a valid
    strategy to thank your customers as prolifically as possible.
    Sometimes they'll even thank you for the thank yous.

  • http://socialmediaexplorer.com JasonFalls

    Exceptional point, Saz. Thanks for that. It's certainly a valid
    strategy to thank your customers as prolifically as possible.
    Sometimes they'll even thank you for the thank yous.

  • http://socialmediaexplorer.com JasonFalls

    Exceptional point, Saz. Thanks for that. It's certainly a valid
    strategy to thank your customers as prolifically as possible.
    Sometimes they'll even thank you for the thank yous.

  • http://deanholmes.me deanholmes

    Good stuff as usual-it's why I continue to read your posts here, on twitter and elsewhere-value that I can count on for insights that actually make sense-this does as well.

    I have been doing this very thing for 4 years, since I started in social-helping people who have come to know they can count on me-guaranteed.

    Its funny when I am “out of town”, opening doors for people, letting the ladies on the elevator before I get on, and generally thanking people for what they have done to help me on a project is how I was raised (and my 5'-1″ Momma would smack me if I didn't :)

    Thanks for all you do.

  • http://deanholmes.me deanholmes

    Good stuff as usual-it's why I continue to read your posts here, on twitter and elsewhere-value that I can count on for insights that actually make sense-this does as well.

    I have been doing this very thing for 4 years, since I started in social-helping people who have come to know they can count on me-guaranteed.

    Its funny when I am “out of town”, opening doors for people, letting the ladies on the elevator before I get on, and generally thanking people for what they have done to help me on a project is how I was raised (and my 5'-1″ Momma would smack me if I didn't :)

    Thanks for all you do.

  • http://deanholmes.me deanholmes

    Good stuff as usual-it's why I continue to read your posts here, on twitter and elsewhere-value that I can count on for insights that actually make sense-this does as well.

    I have been doing this very thing for 4 years, since I started in social-helping people who have come to know they can count on me-guaranteed.

    Its funny when I am “out of town”, opening doors for people, letting the ladies on the elevator before I get on, and generally thanking people for what they have done to help me on a project is how I was raised (and my 5'-1″ Momma would smack me if I didn't :)

    Thanks for all you do.

  • http://twitter.com/LindaSherman Linda Sherman Gordon

    Great point Jason. Thank you for the party on October 16.

    Here's my contribution to the many photos taken of you during BWE. http://www.flickr.com/photos/lindashermangordon…

  • http://twitter.com/LindaSherman Linda Sherman Gordon

    Great point Jason. Thank you for the party on October 16.

    Here's my contribution to the many photos taken of you during BWE. http://www.flickr.com/photos/lindashermangordon…

  • http://twitter.com/LindaSherman Linda Sherman Gordon

    Great point Jason. Thank you for the party on October 16.

    Here's my contribution to the many photos taken of you during BWE. http://www.flickr.com/photos/lindashermangordon…

  • http://socialmediaexplorer.com JasonFalls

    Thanks Linda. Great to see you last week!

  • http://socialmediaexplorer.com JasonFalls

    Thanks Linda. Great to see you last week!

  • http://socialmediaexplorer.com JasonFalls

    Thanks Linda. Great to see you last week!

  • http://socialmediaexplorer.com JasonFalls

    Many thanks, Dean. I appreciate the consistent visits and feedback.
    And I'm like you. My Momma raised me that way. Guess we'd all be
    better off if everyone else was.

    Thanks again, man. Appreciate you tons.

  • http://socialmediaexplorer.com JasonFalls

    Many thanks, Dean. I appreciate the consistent visits and feedback.
    And I'm like you. My Momma raised me that way. Guess we'd all be
    better off if everyone else was.

    Thanks again, man. Appreciate you tons.

  • http://socialmediaexplorer.com JasonFalls

    Many thanks, Dean. I appreciate the consistent visits and feedback.
    And I'm like you. My Momma raised me that way. Guess we'd all be
    better off if everyone else was.

    Thanks again, man. Appreciate you tons.

  • parishrut

    Thanks Jason

    My first Retweet after a long weekend

  • parishrut

    Thanks Jason

    My first Retweet after a long weekend

  • parishrut

    Thanks Jason

    My first Retweet after a long weekend

  • Sophie

    I couldn't agree more. Thinking 'you' not 'I' and posing the question: How may I help you? rather than How can you help me? is a sure fire way to benefit both parties when it comes to social media.

  • http://www.sophiebifield.blogspot.com Sophie Bifield

    I couldn't agree more. Thinking 'you' not 'I' and posing the question: How may I help you? rather than How can you help me? is a sure fire way to benefit both parties when it comes to social media.

  • http://www.sophiebifield.blogspot.com Sophie Bifield

    I couldn't agree more. Thinking 'you' not 'I' and posing the question: How may I help you? rather than How can you help me? is a sure fire way to benefit both parties when it comes to social media.

  • http://socialmediaexplorer.com JasonFalls

    Great point, Sophie. Thanks for sharing it.

  • http://socialmediaexplorer.com JasonFalls

    Great point, Sophie. Thanks for sharing it.

  • http://socialmediaexplorer.com JasonFalls

    Great point, Sophie. Thanks for sharing it.

  • http://www.ribeezie.com Ricardo Bueno

    Re: “Do something that makes your customers go out of their way to say, 'Thank You!'”

    You are absolutely right! And to tell you the truth, it's not really all that difficult either… You just need to get your priorities straight and get to work…

    Jason, great seeing you again!

  • http://www.ribeezie.com Ricardo Bueno

    Re: “Do something that makes your customers go out of their way to say, 'Thank You!'”

    You are absolutely right! And to tell you the truth, it's not really all that difficult either… You just need to get your priorities straight and get to work…

    Jason, great seeing you again!

  • http://www.ribeezie.com Ricardo Bueno

    Re: “Do something that makes your customers go out of their way to say, 'Thank You!'”

    You are absolutely right! And to tell you the truth, it's not really all that difficult either… You just need to get your priorities straight and get to work…

    Jason, great seeing you again!

  • http://socialmediaexplorer.com JasonFalls

    Thanks Ricardo. Great to see you too.

  • http://socialmediaexplorer.com JasonFalls

    Thanks Ricardo. Great to see you too.

  • http://socialmediaexplorer.com JasonFalls

    Thanks Ricardo. Great to see you too.

  • heidimiller

    Jason–

    Thank you!

    This puts a real challenge to business owners: what do your customers really want? I spend a lot of time in meetings guessing what customers want, but how do we really know? Of course, we can ask them, but where, how, and how to we keep from skewing the results?

    As I work more closely in product management, these questions are very much nagging at me. We all want to keep our customers not just happy but ecstatic with our service; how do we know how to do that?

  • heidimiller

    Jason–

    Thank you!

    This puts a real challenge to business owners: what do your customers really want? I spend a lot of time in meetings guessing what customers want, but how do we really know? Of course, we can ask them, but where, how, and how to we keep from skewing the results?

    As I work more closely in product management, these questions are very much nagging at me. We all want to keep our customers not just happy but ecstatic with our service; how do we know how to do that?

  • heidimiller

    Jason–

    Thank you!

    This puts a real challenge to business owners: what do your customers really want? I spend a lot of time in meetings guessing what customers want, but how do we really know? Of course, we can ask them, but where, how, and how to we keep from skewing the results?

    As I work more closely in product management, these questions are very much nagging at me. We all want to keep our customers not just happy but ecstatic with our service; how do we know how to do that?

  • http://socialmediaexplorer.com JasonFalls

    Thanks Heidi. I've always tried to put myself in the mindset of the
    consumer. What would make me say, “Hey company. Nice work! Thank you!”
    It's simple, but it works.

    Appreciate the comment.

  • http://socialmediaexplorer.com JasonFalls

    Thanks Heidi. I've always tried to put myself in the mindset of the
    consumer. What would make me say, “Hey company. Nice work! Thank you!”
    It's simple, but it works.

    Appreciate the comment.

  • http://socialmediaexplorer.com JasonFalls

    Thanks Heidi. I've always tried to put myself in the mindset of the
    consumer. What would make me say, “Hey company. Nice work! Thank you!”
    It's simple, but it works.

    Appreciate the comment.

  • http://deanholmes.me deanholmes

    No worries-when the content is as good as it is here, and engagement is managed like you do, its no wonder you are the 8th ranked blog on AdAge Top 150 (and I am scared of my Momma even at 5'-1″ she's a powerhouse :)

  • http://deanholmes.me deanholmes

    No worries-when the content is as good as it is here, and engagement is managed like you do, its no wonder you are the 8th ranked blog on AdAge Top 150 (and I am scared of my Momma even at 5'-1″ she's a powerhouse :)

  • http://deanholmes.me deanholmes

    No worries-when the content is as good as it is here, and engagement is managed like you do, its no wonder you are the 8th ranked blog on AdAge Top 150 (and I am scared of my Momma even at 5'-1″ she's a powerhouse :)

  • winter123

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  • winter123

    Louis Vuitton Matsuya Ginza Store done renewal and displays their “speedy” archives over past years tiffany jewellery online shop sells varieties of tiffany jewelry products, including tiffany bracelet, tiffany necklace, tiffany ring, tiffany earrings, tiffany pendant and various other tiffany replica jewelries. We are one of the biggest suppliers of tiffany jewellery sale
    ,Louis Vuitton has been welcomed by many louis vitton handbag lovers. I think there is no cheaper louis vuitton handbags than you in the world. “speedy” is known as Louis Vuitton’s iconic line. Every arranged bags were very interesting.

    Louis Vuitton Matsuya Ginza Store done renewal and displays their “speedy” archives over past years,Louis Vuitton has been welcomed by many Louis Vuitton Handbags lovers. I think there is no cheaper LV Handbags than you in the world. “speedy” is known as Louis Vuitton’s iconic line. Every arranged bags were very interesting.
    Louis Vuitton Matsuya Ginza Store done renewal and displays their “speedy” archives over past years,Louis Vuitton has been welcomed by many Louis Vuitton Handbag lovers. I think there is no cheaper louis vuitton sale than you in the world. “speedy” is known as Louis Vuitton’s iconic line. Every arranged bags were very interesting.

  • winter123

    Louis Vuitton Matsuya Ginza Store done renewal and displays their “speedy” archives over past years tiffany jewellery online shop sells varieties of tiffany jewelry products, including tiffany bracelet, tiffany necklace, tiffany ring, tiffany earrings, tiffany pendant and various other tiffany replica jewelries. We are one of the biggest suppliers of tiffany jewellery sale
    ,Louis Vuitton has been welcomed by many louis vitton handbag lovers. I think there is no cheaper louis vuitton handbags than you in the world. “speedy” is known as Louis Vuitton’s iconic line. Every arranged bags were very interesting.

    Louis Vuitton Matsuya Ginza Store done renewal and displays their “speedy” archives over past years,Louis Vuitton has been welcomed by many Louis Vuitton Handbags lovers. I think there is no cheaper LV Handbags than you in the world. “speedy” is known as Louis Vuitton’s iconic line. Every arranged bags were very interesting.
    Louis Vuitton Matsuya Ginza Store done renewal and displays their “speedy” archives over past years,Louis Vuitton has been welcomed by many Louis Vuitton Handbag lovers. I think there is no cheaper louis vuitton sale than you in the world. “speedy” is known as Louis Vuitton’s iconic line. Every arranged bags were very interesting.

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