100% Satisfaction GuaranteedSeveral really wonderful people approached me at Blog World & New Media Expo over the weekend to tell me they appreciated this blog, my Tweets and the ideas I share with them around the Internet. Those types of conversations never get old. To each of you who had one with me, the thanks are all mine.

The experience made me think perhaps we need to treat our businesses the same way.

You want to know how to be successful in social media? You want to know how to produce great content for your online audiences? You want to know how to make social media matter for your company?

Do something that makes your customers go out of their way to say, “Thank you!”

It’ll work. I guarantee it.

IMAGE: From PricelessPhotos on Shutterstock.com

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About Jason Falls

Jason Falls

Jason Falls is the founder and chief instigator for Social Media Explorer's blog and signature Explore events. He is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for CafePress, one of the world's largest online retailers. His opinions are his, not necessarily theirs. Follow him on Twitter (@JasonFalls).

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