And The Era Of Social Sales Begins

by · August 27, 20142 comments

The purists said, “You can’t sell using social media.” And the purists were wrong. Damn wrong. In fact, there’s little more social in the business world at all than selling. It’s just taken us until recently to get the social purists out of the way so we can get back to business.

And get back to business we will. Who better to help lead us there than David Meerman Scott, one of the pioneers who led marketing and public relations people down the path of the New Rules? He’s out with his new book, The New Rules of Sales and Service, and it couldn’t be a more perfect text book for the sales industry.

From delivering the known – you have to help in order to sell – to the seemingly unknown – case studies of doctors, lawyer, software companies and more, The New Rules of Sales and Service is not only the perfect compliment to Scott’s milestone manual The New Rules of Marketing and PR, but a must-read for anyone in sales.

Don’t believe me, take a look at the New Rules of Selling presentation:

News Rules of Selling

When you get a follow-up effort in an adjacent vertical from someone who has a No. 1 best-seller with over 250,000 copies in circulation, you don’t make a decision, you go buy the book. Do it. You won’t be sorry.

And yes, Scott and I are friends, but even if we weren’t, this book is worth the investment. It’s going to make you a better sales person, whether you “get” social already or not.

And if you’re not already, follow David on Twitter and read his blog. It’s smart stuff and a “don’t miss” for me.

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About Jason Falls

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).

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Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • davidmeermanscott

    Jason, thanks so much for spreading the word! As we both know, marketing was first out of the gate. That was companies reaching many people at once and you are a pioneer with that. But now the social tools are such that companies can reach a single person, so as you so rightly say, the era of social sales begins.

  • Isabella Jane

    The New Rules of Marketing and PR is a really a great guide for young marketers and entrepreneurs to get into their future step. Apart from the sales, there is lot more to go with social media in the near future!!