Editor’s Note: This is a guest post written by Samantha Peters, an avid blogger who writes about social media, digital marketing, and online communications.

When we talk about blogs and websites these days we often use phrases like “SEO,” “page rank,” and “web statistics.” We pay close attention to our click-throughs, our inbound links, and the way we incorporate advertisers. In short, we approach our sites from a marketing angle and take every opportunity we can to increase and maximize our exposure.

Amidst all this positioning, many bloggers and site managers overlook the most important element of their job: putting out quality content. No measure of marketing or SEO will bring traffic to your site without a degree of content that interests new visitors and makes old one desirous of coming back. A good site will almost always put out good content. An improving site, along these lines, is one that can increase its content quality even while pursuing SEO and other marketing means.

So how can one boost the content quality on his site? Certainly, you can diversify your focus and create more content – but, of course, more isn’t necessarily better. Or you could go in the other direction and narrow down your content, target a more niche audience, and hope that your blog is more unique as a result. But we’re going to assume here that you already have something unique to say. You don’t want to change your focus; rather, you simply want to boost the quality of your output.

Here are a few ways to go about making this happen:

Bring In Contributors

Many bloggers and website managers hesitate to bring in outside contributors, worrying that such contributors would be mediocre writers with uninspiring ideas. While this is certainly a concern, with the proper screening and discretion you can likely find quality contributors that offer a diversity of ideas and opinions – a diversity that can translate into your blog’s content. More writers means more opinions, and more opinions yield a greater variety of content. Quality can only be boosted as a result.

Be Provocative

A topic that you write about is probably not unique on its own. What makes your content interesting and worthwhile, then, is the opinion and argument that you put behind it. This does not mean that you should write angry and offensive posts in hopes of boosting content. Instead, try to be more engaging and persuasive by adding a strong, unique flavor to your content. This will force your readers to think and increase your content quality in the process.

Research More

Many writers and content creators come up with a topic they’d like to discuss, conduct a minimal amount of research, and then quickly turn that research into content. For some people this works just fine, but for others it means that the content they produce is lacking in depth and sophistication. This can be corrected through research. Specifically, you can take a few more minutes to gauge what people think about your topic, consider the topic as a part of larger trends, or to communicate with someone who is an expert in your topic’s field. Your readers will undoubtedly appreciate the added quality this can bring to your content.

While the best way to jump-start the quality of your site is to be creative yourself, these ideas can help fuel those ideas and give you something to fall back on when the juices aren’t flowing. It’s key to know not to push the “publish” button if the content doesn’t stand out. Doing so is almost worse than not publishing anything at all.

What about your ideas? How would you recommend approaching the need to improve the quality content on your blog or website? Tell us your thoughts in the comments.

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Samantha Peters is an avid blogger who enjoys writing about that latest developments within social media, digital marketing, and the online communication space. Sam lives in sunny San Diego, California where she lives with her dog Leona and frequently writes for The Tech Update.

 

 

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About Jason Falls

Jason Falls

Jason Falls is the founder and chief instigator for Social Media Explorer's blog. He is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for CafePress, one of the world's largest online retailers. His opinions are his, not necessarily theirs. Follow him on Twitter (@JasonFalls).

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Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • http://www.popcosmo.com/ PopCosmo

    Thanks for these reminders!  Especially love the idea about being provocative. 

  • http://avignaseoservices.com/ seo services in hyderabad

    Good information, the content quality is very important factor in all aspects, 

  • http://www.businessprosperitysecrets.com/ Stephanie Mojica

    Great ideas. I’d like to add that be careful when hiring contributors if you’re using freelance bidding sites like oDesk, eLance, and Guru. Some of them just can’t write quality blogs.

    Stephanie Mojica
    http://www.businessprosperitysecrets.com

  • http://socialmarketingfella.com/ Andre Bourque

    For certain, things have come full circle.  Cira 1996 busineses wrote content to be found.  Then SEO came along and the quality of content wasn’t as relevant.  Now with social media, quality content has become important again.

  • Gino Zarrillo

    Well done, Samantha. As a part-time blogger who would like to start up his own website soon, this was a very insightful post. It’s definitely important to remember that it doesn’t have to be a one-man job. Contributors offer an alternative point of view to the readers. I am studying Social Media Theory & Practice with @dr4ward at @NewhouseSU, and we have covered many of the major social networks so far. Blogging is up next, and I plan on raising many of these points in class (while giving credit, of course). #NewhouseSM4

  • http://twitter.com/Maddy_Perez Madelyn M. Perez

    This blog post is a good example of a successful contributing post. Also, making sure to have enough research is key, and is something bloggers sometimes overlook. Great and informative post! I am studying Social Media Theory & Practice with @dr4ward at @NewhouseSU, and I subscribe to your blog. Our class hashtag on Twitter is #NewhouseSM4, if you want to check it out!

  • http://twitter.com/Heath_Fountaine Heather Fountaine

    #BeProactive is advice not only necessary for blogs, but all #SM and in any career we decide to take on.  I am studying Social Media Theory & Practice with @DR4WARD at @NewhouseSU, and I subscribe to your blog… as stated below, our class hashtag on Twitter is #NewhouseSM4.  I look forward to reading more posts

  • Anonymous

    this post is very useful to the new bloggers to make your site popular and they learn what to do before starting writing post on their website and blog.
    and the look of this site in so handy and easy to navigate..

  • http://tribalstylemarketing.com/blog TribalStyleMarketing

    I was just thinking this last week.  I will make it a point to bring in @least one guest contributor to my Blog in the next 3 months.

  • Anonymous

    This is a really interesting post. But I wonder, how do you think the points listed above relate to video content on Blogs, Websites, SM channels generally? Is there a demand for or benefit of having higher quality video content on your website or is there still an element of quantity over quality when it comes to online video?

    Rob
    rob@tinderflint.tv
    http://www.tinderflint.tv

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