As if consumers need another place to see ads, a tool called Calgoo is now offering the world’s first in-calendar marketing platform that will essentially put advertiser’s messages for events, sales and so on right there on your calendar. But hold on! While the tone of that sentence might lead you to believe it’s just another spammy thing, look a little farther. The platform is a permission-based, opt-in only program that enables consumers to have better notifications of time-sensitive products or services. While it’s like email marketing, the notices appear on your calendar, so you get notifications like you would appointments.

Andrzej Kowalksi, the CEO of Calgoo, says, “The platform delivers marketing offers as embedded calendar events into electronic calendars. As these time-based offers are placed in a medium where the customer makes their scheduling decisions every day, the marketing offer is timely, relevant, and acted upon. For example, a retailer sends a notice of a weekend sale with a coupon or a travel supplier creates live calendar feeds with last minute travel deals. Marketers now have a new method to engage their customers while building loyalty and driving sales. In-Calendar Marketing is a great complement for marketers engaged in email campaigns to an existing subscriber list or loyalty customers.”

Browsing their site yesterday, the things that intrigued me were:

  • eBay auction notices on your calendar via bidCal which I assume will sync and work with the new platform
  • A free desktop calendar that can be synced with others.
  • A simple company blog that traces the thinking behind it.

The platform launches today and can be found at

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About Jason Falls

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).

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Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • CraigK

    Do you think this will pull people away from all the other calendars out there, especially Google calendar? It sounds like where it really could help out is if they have a mobile application and merge with a geo-targeting company. Displaying ads on a calendar for people who are checking on the go could be a great marketing idea. What do you think or do you know if that is the eventual direction they will be going in?


    • JasonFalls

      I'm not sure if that's where they are heading but one would think if it's not already available, that would be the next step. I don't think it's a replacement for Google Calendar, especially for someone fully integrated into the total Google experience, nor is it a replacement for iCal for the Mac nutters out there. However, for someone who is rather brand centric or continually wanting to be notified and reminded of sales, deals, etc., with consumer and brand adoption, it could prove pretty useful.

  • Allan McDougall

    I'm left with questions too, Greg. Why would a consumer download this platform? Or is it marketers that would use it? The description is unclear.

    • JasonFalls

      Thanks Alan. I think this is a potentially interesting application for brand-centric or sales-savvy consumers. I don't think it's a huge windfall of new technology that everyone will use. But for the coupon clippers, the frugal folks and those who are just nuts about restaurants, stores and what-not that are continually pushing time-sensitive opportunity, it could serve a purpose.

      I'm fairly certain my wife and mother-in-law will be intrigued by this. I'm not a coupon clipper or sales-a-holic, so it's not my cup of tea. Still, I can see this having some impact if it integrates smoothly and seamlessly with current calendars and is easy to use.

      • kylelacy

        I completely agree that the coupon clippers and the sals-a-holic will be using this tool. I may not find any use in it but many will (in my humble opinion).

  • Kelly

    The BLÃœ Group – Advertising & Marketing is now on Facebook and Myspace. Check out… and to see some of BLÃœ's work and network with BLÃœ's friends. Have a great day!

  • Kinexus Internet Ltd

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  • Kinexus Internet Ltd

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