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About Jason Falls

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).

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Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • http://twitter.com/andreacook andreacook

    This video interview has really sparked my interest in learning more about this very important message on hyperlocal branding and social media practices. Kevin Magee obviously has a lot of resourceful expertise to share! I look forward to hearing more about it. 

  • Doug

    Interesting article Jason. We have Dunkin’ Doughnuts evaluating our service (myDealCompass) in the Memphis area. The basic idea is that local managers can update their deals in realtime and in response to local events (sports, weather, anything you can think of). Putting the tools to manage digital coupons and daily deals in the hands of the merchant opens up a lot of possibilities for effective hyperlocal deal delivery. As someone active in this area we would love to get your feedback!

  • http://blog.socialmediahq.com Nick Robinson

    Good stuff. I’m a huge proponent of local content and moderation. Expion is top notch software for managing local content distribution and community moderation. Reporting is top notch as well.

  • http://blog.socialmediahq.com Nick Robinson

    Good stuff. I’m a huge proponent of local content and moderation. Expion is top notch software for managing local content distribution and community moderation. Reporting is top notch as well.