“You are here in order to enable the world to live more amply, with greater vision, with a finer spirit of hope and achievement. You are here to enrich the world.”  – Woodrow Wilson

Have you ever dreamt of changing the world for the better only to let “reality” talk you out of such a crazy notion because it was just too big of a task?

I’ve wanted to change the world for quite some time now, maybe it’s the teacher in me. Changing lives and changing the world are part of my DNA. But, wanting is not the same as deciding why, how and in what way the “world changing” will take place.

I am sharing my story of action with you for two reasons:

  1.  To assure you of your own abilities to influence change.
  2. To demonstrate how to leverage social media for a higher purpose and calling.
Navendu Shirali at Arambol Cliff

Image via Wikipedia

I hope these ACTIONABLE STEPS IN SOCIAL MEDIA can inspire and motivate you to build you’re own passionate community through social media.

It is your world – change it!

Here’s how I have decided to change mine:

1.  Create a Statement of Intent

One of my favorite things to do is dream up all the ways I could make a difference in the world. Of course there are countless ways to do it, and it’s easy to get lost in the thoughts. The real trick is finding on small thing that can change the world that actually feels doable. Something that does not require heroics and can actually succeed.

The following questions helped me find my way:

  • If_________ was different, the world would be a better place.
  • People I know would be happier, more productive, more empowered , if….
  • I know, if _______ happened, lives would improve.
I kept coming back to these two words: YOU MATTER. If people in my community knew they mattered, if they were told how, why, and in what way they mattered; their world would be a different place. Lives would change.

So, it’ become my intention to spread a #youmatter message with practical actions and strategies to those I meet in hopes they know this to be true.

There’s a world changing message inside you. Fill in your own blanks and discover the one small thing you could say, tweet, blog, or do to make a difference in the lives of those who matter most to you.

2. Go Public

Making your intentions to change the world public is a bold and necessary move. It is normal to wonder if you will be taken seriously. By making our intentions public, we raise awareness to our mission, ignite powerful conversations, and hold ourselves more accountable to the goals we have set.

Of course, it’s not easy. You have to get over the fear or criticism and ridicule in order to take a stand. That takes work, it takes courage. It is within reach.  Each time you “take it public”, you are one step closer to making the change you wish to see.  Once you go public, there’s no turning back!  Here’s my first step.

3. Recruit Others

Connections with other people who understand and believe in you is the single most powerful force in your mission.

Influence is everywhere, but it’s up to you to spot it. As information flow is infinite, it is of utmost importance to capture the attention of the select few who serve as influencers — people who can actually stop their followers in their tracks to help spread your message.

I selected influencers in all different “walks of life” and areas of influence, from the blogosphere to the power users of Twitter.

As you consider those who will be important to supporting your cause, check out this list of useful Influencer Discovery Tools compiled by SME’s very own Jason Falls.

 4. Have Others Tell The Story

Spreading your message is a lot easier when you don’t have to repeat yourself. Make your message stronger, deeper, and more impactful, by finding ways to help others share it. This is only possible if you have crafted your story with trust and truth.

It is important to build your message with the strongest words, the most inspiring vision and the greatest passion.  You have the ability to change people with your passion. In everything you do, be an artist. Paint a masterpiece by telling your story in a way that people can’t ignore.I have seen have seen first hand that the right message at the right time can start a movement that changes the world,in both big and small ways.

6. Benchmark Progress

One of the most compelling challenges for anyone entering the world of social business is measurement. The ability to attribute cause and effect directly can be elusive when it comes to measuring the outcomes of your “change-the -world” actions. Metrics like :
All can provide a snapshot of how your  message and social media influence is growing, and how much activity is being driven within specific channels. Collectively, they help your refine your story and select future social media initiatives that will carry your message even farther.

7. Persist

Changing the world isn’t something you get to do once and then sit back and relax. Find time every single day to take a stand for that which you believe in.
No one single action or social media platform will be the answer to your success. The web has a short attention span and will test your commitment to the process. There will be times when things go according to plan, and other times you will wonder if it is all worth it.Remember, you must BE the change. Sitting back is easy. Silence is comfortable but neither are productive when it comes to world changing work. Getting things done and forcing yourself to think positive when your not  is tough, but you can master this with practice.
I have shared my story with you because I absolutely believe in your potential and power to act in small ways to make world-changing differences.
Some final questions to consider as you ponder your own plan:
  • Who are the people that matter most?
  • What is their greatest worry or challenge?
  • What tools can you use to help you to understand and engage with them?
  • What’s the best platform to share my story?
You are here in order to enable the world to live more amply, with greater vision, with a finer spirit of hope and achievement. You are here to enrich the world. You are capable of changing the world; the question for you is how and when?
What are you waiting for? It’s your world – go change it!
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About Angela Maiers

Angela Maiers

Angela is an active blogger, social media evangelist , and passionate advocate for bridging the gap between business and education. She is a recognized educational leader, trainer, and author. She is the owner and Chief Learning Officer at Maiers Educational Services, a company emphasizing the creative use of technology and social media to advance learning; in and out of the classroom.

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Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • http://twitter.com/JMGubbins James Gubbins

    What a wonderful post!

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  • Shashi Bellamkonda

    I like the Statement of intent , most people have it in their heads and writing it down and making it public Good post on steps to follow, have to send it to friends I know will find this useful and I will bookmark it as well.

  • Shashi Bellamkonda

    I like the Statement of intent , most people have it in their heads and writing it down and making it public Good post on steps to follow, have to send it to friends I know will find this useful and I will bookmark it as well.

    • http://twitter.com/AngelaMaiers Angela Maiers

      Thanks Shashi, I agree intent is necessary for success. Even if the goal is not reached, we are more likely to accomplish something than if we just took actions with no purpose in mind. Intent keeps us focused and moving forward!

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  • http://www.online-business-virtual-assistant.com/ Virtual Business Assistant

    Great post. You are right. Social Media is not a platform to deliver sales pitch. It’s not about talking about yourself. Listening to the audience to find out their needs and then responding to them to fulfill those can result in a healthy relationship in between the business and its customers. And Social Media is the right place to practice that.

    Online Business
    Virtual Assistant

    • http://twitter.com/AngelaMaiers Angela Maiers

      Thanks. I appreciate you taking the time to share this perspective. When you have shared and listened, your audience become an important relationship not a client or customer. And with social media there are no limits to what a group of committed people can do for social good!

  • Lindamcohen

    Wow, I absolutely love your message! Your simple steps will help people breakdown their excuses and take daily action to spread their message. Definitely going to be one of your new followers!
    @mitzvahs:twitter 

    • http://twitter.com/AngelaMaiers Angela Maiers

      Thank you Linda! I will look forward to continuing this conversation with you here and on Twitter!

  • http://twitter.com/schnoerrchen Katharina Schnorr

    Thanks for that. It shows me that I’m on the right path as I’m just along the steps to doing exactly that and I just wanted to add: It does not have to be something that changes the whole world. It’s also great to change the life of only a few. This is what I’m doing at the moment: I try to bring together a group of strangers in my part of town just for the purpose having new people for an afterwork beer/tea/what so ever and potential new friendships. I opened a facebook group just a week ago and there are already over 30 people in it. So there seems to be a need for more real life contacts. Tonight is our first meeting. 26 people said there’ll be there. If there are around 15, I’m absolutely satisfied. But I will report on the success in the next days on my blog :-) http://bit.ly/qUJaS7

    • http://twitter.com/AngelaMaiers Angela Maiers

      Katharina,
      You are absolutely on the right path. There are many ways to change the world in big and small ways. We start by changing our world and the people closest to us. You are doing exactly that! I will look forward to your blog post!

  • http://skrettasscintillatingsalutations.blogspot.com/ John Skretta

    This is a fundamentally important extension of how something as seemingly simple as Angela’s profound truth #youmatter can also have some metrics attached to it and some conscious, deliberate strategies employed for difference-making through social media.

    • http://twitter.com/AngelaMaiers Angela Maiers

      John,
      Thanks for this comment! I would love to hear more about how your leadership teams plans to take action. This mission requires action, tenacity, and persistence. The stakes are high as every student needs to know this. I am so excited to see where the conversations take you. Thank you!

  • Anonymous

    This is a fundamentally important extension of how something as seemingly simple as Angela’s profound truth #youmatter can also have some metrics attached to it and some conscious, deliberate strategies employed for difference-making through social media.  The leadership team in our district will share this and help us get focused around the conscious call to action in ensuring that every learner in our system “thrives!” That means moving past abstractions and over obstacles to realize the intent of our mission statement! As a marathoner, I confess my favorite is #7: Persist.  We have to have the power to persist, to stay with it, endure challenges along the way and dare one another to live lives of epic awesomeness.  Thanks!

  • http://www.crashutah.com John

    To me, passion is really the key to all of this.

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  • Brittondv

    Thanks for this blog. In fact, “change” is the pivotal part of everything. Be it life or business. Let the change start from within and outspread to everywhere. The point “Create a Statement of Intent” is badly needed for this world :) It’s indeed motivating …

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  • http://www.socialmediamarketingmall.com/facebook-likes Nathan Kuneda

    “The Change I Want to See Starts With Me” i really like this quote. I believe we really have our own task and apply it in our own different way. Thanks for this post.

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