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About Jason Falls

Jason Falls

Jason Falls is the founder and chief instigator for Social Media Explorer's blog. He is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for CafePress, one of the world's largest online retailers. His opinions are his, not necessarily theirs. Follow him on Twitter (@JasonFalls).

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Comments & Reactions

Comments Policy

Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • http://socialmediapotpourri.posterous.com/ Daniel Weiner

    I think being certified or accredited as a social media “expert” of sorts only hold as much merit as the weight people place on it. It's a fancy title but it only means something if the individual viewing it places emphasis on it. When I think of someone being certified in something I view it as being an objective entity generally agreed upon by the masses. However, I agree with you that since the field is so young, is it really possible, at this point at least, to create a TRULY objective certification process.

  • http://socialmediaexplorer.com JasonFalls

    Valid points, there Daniel. Thank you!

  • David

    Perhaps. :-) Thanks for taking the time to reply. BTW, if there are any social media consultants out there that are looking to hire, let me know. Clearly, there's money to be made…

  • http://facebook.com/marismith MariSmith

    Hey Steve – thanks for your viewpoints. For sure valid and useful!

    I think social media could easily be called people media. Copywriting, speech communications, email marketing, online marketing, customer service, etc. etc….anything that touches PEOPLE, are all an integral part of social media.

    As Erik Qualman cites in his new Social Media ROI video, “social media touches every facet of business and is more an extension of good business ethics.”

    This blow-up of late has been most instructive. By overlooking the, um, “difficult” personalities, there are some gems being shared and we are listening at ISMA. ;-)

  • http://twitter.com/JGoldsborough JGoldsborough

    Jason, thanks for the reference to Oliver's post. I opened up your post earlier this evening and now three hours later, after reading Oliver's blog and all the comments, I'm finally getting back to where I started.

    A ton of value in the conversation over at this place and any dialogues that follow as a result like the one here. I won't write a novel, but my initial thoughts are kudos to you for teaching those who sought out information about social media and wanted to learn. You have a valuable perspective to add to any conversation about social media and those who signed up for the accreditation course or any other courses will benefit from it.

    Do I agree with ISMA's social media accreditation process or concept…no, not really. But I do understand that there are people out there in our industry — PR or Marketing — starving for information and guidance about what social media means to them, their clients and their world. Whether you think the certificate is BS or not, it's about education. And if you're teaching IMSA “webinar attendees” or “students” using the POV you bring/discuss here on Social Media Explorer, then that's a good thing and probably a perspective those folks aren't getting elsewhere.

    I admire Oliver's POV about ISMA and I'm glad he wrote his post because of he conversation it sparked and the knowledge sharing that ensued. But the majority of people who will sign up for IMSA accreditation didn't post on his blog (and probably not here either). Yet they could still stand to benefit — probably more than anyone at Oliver's place or here — from the conversation.

    Thanks again and best regards,

    Justin Goldsborough
    @JGoldsborough

    • http://socialmediaexplorer.com JasonFalls

      Thanks for the thoughtful response, Justin. It's good to hear someone
      able to see multiple angles of the issues yet still be supportive of
      those who take sides. That's the spirit that leads to greater learning
      and understanding of those around us. Kudos to you, sir.

      C: 502.509.4SME

    • http://facebook.com/marismith MariSmith

      Justin, I enjoyed reading your comments on Olivier's post and also here on Jason's. You have a healthy perspective and a kind way of presenting your opinion.

      There is so much we can all learn from each other. Nobody “knows it all” and social media doesn't “belong” to anyone.

      In a way, I'm glad the shake-up came along when it did (I could've done without all the negativity, but oh well – takes all kinds!) – and I know only good will come of all this.

      I look forward to the evolution and will keep the community posted on progress. :)

  • http://twitter.com/JGoldsborough JGoldsborough

    Jason, thanks for the reference to Oliver's post. I opened up your post earlier this evening and now three hours later, after reading Oliver's blog and all the comments, I'm finally getting back to where I started.

    A ton of value in the conversation over at this place and any dialogues that follow as a result like the one here. I won't write a novel, but my initial thoughts are kudos to you for teaching those who sought out information about social media and wanted to learn. You have a valuable perspective to add to any conversation about social media and those who signed up for the accreditation course or any other courses will benefit from it.

    Do I agree with ISMA's social media accreditation process or concept…no, not really. But I do understand that there are people out there in our industry — PR or Marketing — starving for information and guidance about what social media means to them, their clients and their world. Whether you think the certificate is BS or not, it's about education. And if you're teaching IMSA “webinar attendees” or “students” using the POV you bring/discuss here on Social Media Explorer, then that's a good thing and probably a perspective those folks aren't getting elsewhere.

    I admire Oliver's POV about ISMA and I'm glad he wrote his post because of he conversation it sparked and the knowledge sharing that ensued. But the majority of people who will sign up for IMSA accreditation didn't post on his blog (and probably not here either). Yet they could still stand to benefit — probably more than anyone at Oliver's place or here — from the conversation.

    Thanks again and best regards,

    Justin Goldsborough
    @JGoldsborough

  • http://socialmediaexplorer.com JasonFalls

    Thanks for the thoughtful response, Justin. It's good to hear someone
    able to see multiple angles of the issues yet still be supportive of
    those who take sides. That's the spirit that leads to greater learning
    and understanding of those around us. Kudos to you, sir.

    C: 502.509.4SME

  • http://socialmediaexplorer.com JasonFalls

    Thanks for the thoughtful response, Justin. It's good to hear someone
    able to see multiple angles of the issues yet still be supportive of
    those who take sides. That's the spirit that leads to greater learning
    and understanding of those around us. Kudos to you, sir.

    C: 502.509.4SME

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  • http://facebook.com/marismith MariSmith

    Justin, I enjoyed reading your comments on Olivier's post and also here on Jason's. You have a healthy perspective and a kind way of presenting your opinion.

    There is so much we can all learn from each other. Nobody “knows it all” and social media doesn't “belong” to anyone.

    In a way, I'm glad the shake-up came along when it did (I could've done without all the negativity, but oh well – takes all kinds!) – and I know only good will come of all this.

    I look forward to the evolution and will keep the community posted on progress. :)

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  • Scoot159

    Given that social media is part of communication, I might think of a social media certification as likened to being certified in hammering or sawing as opposed to being a carpenter. And given that such a certification program is likely to only skim (if it even includes) communication strategy, I suspect the model being presented is largely tactical in nature.

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