When it comes to content marketing, everyone is trying to get it right, but few are really using a good content strategy to build their audiences. Simply sending out a few tweets and Facebook updates isn’t enough. On March 24th at 2 p.m. EST, I’ll be joining Awareness Networks for a free webinar on What No One is Telling You About Your Content Strategy. This webinar is designed to help you use great content to deliver value to different audiences, including audiences on Facebook, Twitter, your blog, and more. By tuning in, you will:

  • Learn how to approach content strategically
  • Be armed with a list of questions to ask to begin developing a content strategy
  • Learn how various social channels require different content
  • See how one traditional content element can become many
  • See select examples of how social content strategy can drive better engagement and returns

Register at the Awareness website (it’s free!), and learn how to build different content for different channels of communication.

Now you can help me prep for the webinar a bit. Jump in the comments and tell me what you are doing with your content. Are  you taking one piece and repurposing it on various channels? Are you distributing links to drive folks back to the blog or main content? What’s your content process and how is it working for you?

The comments are yours.

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About Jason Falls

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).

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Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • Guest

    The webinar is at 2pm, is that US East time? I am all the way in the UK, would it be possible to see it once it is recorded?


  • heatherwhaling

    Love this, Jason. Thanks for always providing access to quality info. :)

    To answer your question, I hope you don't mind if I share a project we're working on with a client, Madison Electric Products. It's a national b2b company in the trades. We've found that lots of their distributors, reps and even competitors want to use social media, but aren't quite sure how to get started. We saw an opportunity to help the industry take a step forward by creating a social media white paper that gets back to the basics. We posted it on our blog and Slideshare, and it's going on Scribd today, too. In addition to sharing on Facebook, Twitter and LinkedIn, we're re-launching an enewsletter this month and this content will be a featured item. We believe we'll have more success by taking one piece and sharing it in a variety of ways. Our audience isn't necessarily the tech set, so we have to incorporate a variety of tools to reach the right people.


  • http://www.brickmarketing.com/ Nick Stamoulis

    With Google's recent crack down on bad content, it's more important than ever for it to be of good quality. It's also important to research where it will be distributed. So many content sharing sites suffered a major decline in their search engine presence.

  • http://twitter.com/cbensen Connie Bensen

    Am looking forward to hearing your ideas Jason.

    I think this is the biggest culture shock for traditional marketers to bridge to the concept of needing content that moves beyond the campaign. Direct marketing will change forever. The problem is that there aren't hard metrics around leads generated and it's difficult to measure the value of the increased brand visibility.

    I helped our marketing team integrate content marketing and pushed for the utilization of social networks. They utilize an asset deployment matrix which is dependent on the type of content.

    The single most important aspect for me is syndication. I did a guest post for ProBlogger long ago on how to give your blog legs (and take it to new communities).

    Was great to see you at SxSW

  • Jay Donovan

    I created a brand, Office Hooky, and registered it federally with Trademark Office. One implementation was through a content site – not a blog, really, but fresh, original content. Most pieces were 300-700 words and we were producing 2-3 per day on the website. We started to attract some decent traffic and were moving up Alexa, but were getting killed trying to distribute across our email list, Facebook and Twitter. The process of refashioning or repurposing just didn't work. With Facebook's new changes we have revised our content creation and distribution strategy. Essentially, we are creating – at the first instance – for those platforms. The content has been easier (and more fun) to create and has led to several sub-brands. It's still very early for us, but we are toying with not distributing on our own website. I look forward to your presentation.

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  • http://twitter.com/klrichardson Kevin Richardson

    I liken content marketing of any type to a great sermon. The great sermons are such because they have a foundation of meeting parishioners where they are. In other words, pastor listens and empathizes with where the people are and then tailors the message to be meaningful.

    Great content marketing is the same way. Listen to customers and prospects. Find out WHAT they're hungry for and then, like a great entrepreneural chef, take the BBQ to them (wherever that is). If you listen and tailor to the customer's need, (what, when, where and how), they will come.

    I feel this post will come across too heady but the thought is simple and I believe the execution is as well.

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