When you take social networks off-line, I call it networking socially. A few months ago, I was Twittering about social media measurement with David Alston, responded and said I should look into Radian6, his company. I added them to the list of firms I was reviewing to provide such a service to a client of Doe Anderson’s and then grew my social network through Twitter to include several other Radian6 staffers and even some others they knew in New Brunswick.

Ultimately, we chose Radian6 for this particular client and I paid a visit to Fredericton this week to get some training on the software and provide them with feedback on the product. In doing so, I took my on-line social network off-line and networked socially.

The benefits of the end result of this social networking activity for me include getting to know folks like Marcel Lebrun, Richard McInnis, Chris Newton, Chris Ramsey, Tim Tozer, David and the others at Radian6, not to mention the fantastic crowd at Wednesday night’s social media gathering that included co-organizer Lisa Rousseau and bloggers Mark Dykeman and Chris Nadeau.

But when you really take those connections and relationships off-line, you get to do other interesting things.


[tags]social networking, New Brunswick, Canada, Radian6, skidoo, sledding, snow mobile, snow[/tags]

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About Jason Falls

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).

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Comments Policy

Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • http://www.mesheast.com Lisa Rousseau

    Hi Jason, networking socially is one of my 2008 goals for New Brunswick’s community. I’m glad you could be part of our first time to do that. The ski-dooing looked fun but somehow I don’t think that’s the video you were referring to;)Next you’ll have to come visit during the summer and experience the highest tides in the world. Safe trip back home today.

  • http://broadcasting-brain.com Mark Dykeman

    Thanks for the link love, Jason. It was a pleasure to meet you.

  • http://dmartell.vox.com dmartell

    Jason – I never got to make it to the event in Freddy (I was out of the Country), but I’m glad you had a great time with the Maritime Web20 Mafia :P.

    “Maniac Sledding”.. too funny :P

  • http://www.radian6.com David Alston

    Jason, it was definitely great to meet you in person and to network offline. Glad you enjoyed the snowmobiling as well. The snowmobile wipe out video seems to be quite anticipated. That video was shot on the DVD cam vs. the digital cam so everyone may have to wait a few days since you mentioned you didn’t have the software with you to get that reel off the cam.

    Again, thanks for also speaking at the social media meetup. We continue to get great feedback on it. Cheers.

  • http://www.socialmediaexplorer.com Jason Falls

    David is right, all. The video of the flip was shot on a camera for which I didn’t have the appropriate cords. I’m hoping to have it cut and YouTubed very soon, but we’re also going to use it in a future Daily Idea. I’ll have it as soon as I can and post it separately.

    I can’t thank everyone up north more for the fun. It was an honor to be invited and to help spark the conversation. Even JustFred.ca interviewed me, so I guess I’m big in Canada now. Sweet!

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