Dear Executive …

by Jason Falls · December 15, 20113 comments

Dear corporate executive,

You’re skeptical about social media marketing and social technologies. I get that. You’re also focused on the bottom line and keep asking the question, “What’s our ROI?” And I understand why.

But doing so is like waking up every morning, rolling over to look at your wife (or husband) and saying, “What? You haven’t produced a child yet? We’re going to have to re-think this.”

There’s more to marriage than children. There’s more to business than quarterly revenue.

Food for thought.

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About Jason Falls

Jason Falls

Jason Falls is the founder and chief instigator for Social Media Explorer's blog and signature Explore events. He is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for CafePress, one of the world's largest online retailers. His opinions are his, not necessarily theirs. Follow him on Twitter (@JasonFalls).

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Tagged as: corporate fear of social media, ROI of Social Media, skeptics and social media, social media ROI

Comments & Reactions

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Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • http://www.webpartnergroup.com/ Website Design fan

    Funny post but it certainly makes a point. Sad how a lot of businesses seem fixated on ROI.

  • http://elainefogel.net Elaine Fogel

    Jason, I can totally understand the need to measure results. The more marketers can show positive ROI, the more willing senior management and boards will allocate to marketing. I do agree that some marketing tactics are harder to track, but social media and online channels are much easier than older traditional channels.

  • http://womeninbusinessradio.com Michele Price

    What amazes me is they will waste a couple hundred dollars on Christmas decorations but not send someone to a half day training for same amount DUH, mixed priorities.

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Probably the best thing you will do all day.